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- Navigating African Ecosystems
CC5.2Digital regulatory intelligence is rapidly becoming the bedrock for oversight, market integrity, and player protection for Africa's gaming markets. Using Tanzania as a primary case study, this present ... -
- Rethinking Product & Operations
CC5.3Whilst AI-driven personalisation shapes modern iGaming, over-automation risks turning thrilling entertainment into transactional oversight. Discover how iGaming product leaders are designing player-ce ... -
- Navigating African Ecosystems
CC5.2Player protection and data-led interventions are shifting from theory to practice across Africa's Gaming markets. Yet challenges around player and minor protection, advertising standards, and cultural ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWhen affordability data says intervene, but player behaviour says otherwise, what should operators trust? Making the right call means protecting players without creating unnecessary checks, costs and ... -
- Networking Events
CC4 Lounge & Sky Garden -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneA practical demonstration of an AI governance tool developed for the gambling industry. -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- Navigating African Ecosystems
CC5.2What are the non-negotiable financial, technological, and governance assurances required for entering African gaming markets? Localisation is essential, but long-term success requires stability, trans ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWhile an 18-to-25-year-old can pass an ID check in seconds, their risk profile can evolve far more complexly over time. This panel looks beyond the age gate to explore how operators can identify emerg ... -
- Reducing Regulatory Risk
CC5.1 -
- Networking Events
WorldGaming Stage -
- Rethinking Product & Operations
CC5.3A tool is only as powerful as the organisation using it. Buying AI capability without a clear strategy leads to stranded pilots, undertrained teams, and unproven ROI. In iGaming, where regulatory hurd ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneThe Czech Republic is putting what may be the first market wide Single Customer View into practice. In this case study, Jan Řehola presents the first findings from IRIS, connecting risk signals across ... -
- WorldGaming Council
CC4.2To examine, informed by new IRI research by UNLV and Universidad Rey Juan Carlos into the use and governance of AI in gambling, and the experience of early adopters putting the research into practice, ... -
- WorldGaming Council
CC4.4To debate the rationale of rethinking approaches to gambling taxes, amid the prospect of tax increases and even proposals for regional tax models. How has engagement with political stakeholders helped ... -
- WorldGaming Council
CC4.2To confront whether current business models, commercial incentives and regulatory expectations are fundamentally misaligned. What are the greatest tensions between commercial performance and player pr ... -
- WorldGaming Council
CC4.4To examine, informed by new IRI research into stigma and public perceptions of gambling, how the narratives surrounding gambling shape trust, policy and the sector’s legitimacy, and whether a more evi ... -
- WorldGaming Council
CC4.2To identify the regulatory and market pressures that impact the profitability and competitiveness of the regulated industry. Do external stakeholders understand how an iGaming business makes money? Wh ... -
- WorldGaming Council
CC4.4To debate whether bodies set up to administer a regulated market can do so without additional support, tools, tactics or technology. If regulators want more power and resource, what is it actually goi ... -
- WorldGaming Council
CC4.3To establish whether inconsistent definitions of illegal, unlicensed and unregulated gambling ultimately undermine the effective enforcement and impacts regulated gaming. Where do we draw the line bet ... -
- WorldGaming Council
CC4.2To debate whether investor expectations of growth, profitability and quick returns hold true in a regulated, capital constrained and consolidating industry. Is investor pressure contributing to unsust ... -
- WorldGaming Council
CC4.3To examine, informed by emerging IRI research into how sustainable gambling is understood and applied across different jurisdictions and stakeholder groups, whether the current concept of responsible ... -
- WorldGaming Council
CC4.4To debate whether the compliance burden on licensed operators is ultimately strengthening the appeal of the illegal market. Are regulatory authorities actually set up to manage increased oversight as ... -
- WorldGaming Council
CC4.2To assess whether the role of technology needs to change from facilitator to compliance and enforcement. Does big tech actually want to be part of the illegal gambling debate? While operators and supp ... -
- WorldGaming Council
CC4.3To discuss how CFOs can mitigate rising financing costs, regulatory uncertainty and market pressures by protecting profitability, maintaining access to investment and improving financial resilience. W ... -
- WorldGaming Council
CC4.4To outline the risks of monopolistic models hindering the growth of Africa’s gaming market just as the prospect of international investment is raised. How do payment monopolies restrict competition an ... -
- WorldGaming Council
CC4.3To establish whether the freedom to advertise actually makes licensed operators more competitive, or whether benefits are increasingly outweighed by regulatory and reputational risks. What evidence is ... -
- WorldGaming Council
CC4.3To determine whether the creation of a competitive, sustainable market requires new thinking based on the market’s lifecycle. Is there a point where active oversight of the licensed market can be depr ... -
- WorldGaming Council
CC4.4To identify which regulatory, commercial and enforcement measures genuinely ensure players gamble within the legal sector, and which well-intentioned measures drive them away. What has demonstrably im ... -
- WorldGaming Council
CC4.3To examine, informed by new IRI research into young people’s use of digital platforms and associated risks, whether approaches to prevention need to evolve to reflect how behaviours are formed from an ... -
- WorldGaming Council
CC4.2To explore how regulators can adapt legacy frameworks to keep pace with emerging gaming products by 2037—evaluating key product characteristics, modernizing supervisory tools, and balancing innovation ... -
- WorldGaming Council
CC4.1A fast-paced 45-minute briefing bringing together new and emerging evidence from the ICE Research Institute’s international research portfolio. From public trust and sustainable gambling to the digita ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneFor operators, slow or repeated KYC checks can drive legitimate customers away while leaving teams with uncertain results and more manual reviews. How can they speed up verification, reduce drop off a ... -
- Navigating African Ecosystems
CC5.2The financial cost of entering Africa's gaming markets is just the beginning of the challenge for operators seeking to expand. Multi-jurisdictional marketing compliance, localised acquisition and prev ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneUnlike a chatbot following a predetermined script, an AI agent can draw on behavioural data, account history and previous interactions to build a case, recommend a response and initiate actions across ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneIllegal operators can replace blocked domains and reroute traffic faster than conventional enforcement can respond, while VPNs and apps make activity harder to detect. This session looks at how regula ... -
- Navigating African Ecosystems
CC5.2Two of Africa’s largest gaming markets, Kenya and Nigeria, are leading the continent in real-time oversight, multi-stakeholder cooperation, and licensing stability. Panellists from both jurisdictions ... -
- Scaling a Stronger Technology Stack
WorldGaming StageTechnology transformation rarely follows a perfect roadmap. This session brings together operators and technology leaders to share honest case studies, exploring successful implementations, failed exp ... -
- Headliners
WorldGaming Stage -
- Headliners
WorldGaming Stage -
- Networking Events
WorldGaming Stage -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneAs mandatory ESG reporting is scaled back and more companies fall outside its scope, operators have an opportunity to reconsider what they measure and why. How can the industry turn ESG reporting into ... -
- Shaping a More Responsible Industry
CC5.1 -
- Navigating African Ecosystems
CC5.2Following a comprehensive regulatory reset, Ethiopia’s gambling sector is poised to become a vital driver of national economic growth and digital expansion. Ethiopia is establishing a modern, highly c ... -
- Growing Customer Value
CC5.3Why is retention strategy so flawed? Operators continue to rely on short-term fixes, like costly upfront bonuses and passive "we miss you" emails, which fail to build real player loyalty. Modern reten ... -
- Rethinking Product & Operations
CC5.3Artificial Intelligence in game design is evolving far beyond dynamic graphics. Today, agentic AI powers real-time world generation, conversational NPCs, and predictive responsible gaming tools that p ... -
- Rethinking Product & Operations
CC5.3Live-streamed "box breaking", team-based blind bidding, and repack platforms have quietly created a parallel gambling ecosystem, capturing the next generation of sports fans and bettors whilst evading ... -
- Networking Events
Sustainable Gambling ZoneWorkshop details to be confirmed. -
- Reducing Regulatory Risk
CC5.1 -
- Exhibition
Fira Barcelona Gran Halls 1-5 -
- Exhibition
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- Networking Events
WorldGaming Stage -
- ICE Lottery Summit
CC5.1 -
- Networking Events
WorldGaming Stage -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneAccording to a recent operator survey, 80% of adults say they would not knowingly use an illegal gambling site, yet 74% cannot tell the difference between licensed and unlicensed operators. Closing th ... -
- Reducing Regulatory Risk
CC5.1 -
- Growing Customer Value
CC5.3What does it take to be an effective iGaming marketing leader? Increasingly, marketing leaders must synergise creative storytelling, data science, and exacting regulatory compliance to help their bran ... -
- Networking Events
CC4 Lounge & Sky Garden -
- Building For Latam Markets
CC5.2 -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- WorldGaming Council
CC4.1The WorldGaming Council Lounge is a secluded and confidential space exclusive to Council Members, to hold meaningful dialogue with regulators, policymakers, licensed operator-executives and industry a ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneAcross gambling’s fast paced, customer facing and operational environments, everyday working practices can create barriers for neurodivergent employees. Practical adjustments can help employers unlock ... -
- Rethinking Product & Operations
CC5.3The distinction between land-based and online casinos is fading as operators combine digital gamification with live social experiences. This discussion examines how seamless omnichannel ecosystems, re ... -
- Building For Latam Markets
CC5.2 -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneOperators deploy multiple interventions throughout the player journey, but which ones actually work, for whom and for how long? Moving beyond interaction volume, this panel examines the evidence requi ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneSafer gambling depends on effective UX: what players see, understand and can do at key moments throughout their journey. This session explores how operators can design protective tools that encourage ... -
- Shaping a More Responsible Industry
Sustainable Gambling Zone -
- Building For Latam Markets
CC5.2 -
- Rethinking Product & Operations
CC5.3The blurring boundary between prediction markets and sports betting is redefining product portfolios and brand identities across the industry. Once viewed as competing models, predictions technology a ... -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWith European courts holding tech platforms accountable and less than 5% of reported black market ads being removed, illegal operators are siphoning off customers while legitimate businesses play by t ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneCould casino design improve wellbeing as well as customer experience? Emerging servicescape research is testing how the physical environment could support healthier spaces while giving operators evide ... -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- Growing Customer Value
CC5.3Traditional reactive VIP management models are falling behind in an era defined by real-time data and strict regulatory oversight. Today’s top operators rely on artificial intelligence and predictive ... -
- Building For Latam Markets
CC5.2 -
- Navigating African Ecosystems
CC5.2Off-shore illegal operators drain tax revenues, undermine responsible gaming, and weaken regulators', operators', and players' trust in all African jurisdictions. Whilst crackdowns drain resources, ca ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZonePayments, Fraud, RG and Commercial teams each see a different side of the player. When those insights remain siloed, operators risk missed warning signs, conflicting decisions and costly rework. Bette ... -
- Growing Customer Value
CC5.3In an era in which operators are grappling with the challenge of personalising the customer journey for long term retention, might the key to successful retention lie in understanding ‘the player’ dee ... -
- Scaling a Stronger Technology Stack
WorldGaming StageThe gaming industry is entering a period of rapid technological transformation. This opening session explores the biggest trends shaping the future of gaming, from AI adoption and automation to cybers ... -
- Navigating African Ecosystems
CC5.2Despite vastly different regulatory regimes in Africa's gaming markets, taxation remains a consistent point of contention between regulators and operators. To protect players, regulatory oversight and ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneIndustry reputation and public backlash directly impact the people behind the business. Beyond managing customer distress, gambling employees regularly face societal stigma and intense scrutiny just f ... -
- Rethinking Product & Operations
CC5.3What is the new gold standard in digital user experience? Personalisation and real-time gamification are integral and receive the lion’s share of attention, but how and why must the balance be achieve ... -
- Growing Customer Value
CC5.3Maintaining distinction in a saturated market is no longer about shouting, or showing, the loudest. As digital products become ever more streamlined and accessible, attention is the new currency in th ... -
- Growing Customer Value
CC5.3The Roadmap from AI Adoption to Impact: Bridging the Adoption-Transformation Gulf: The boardroom calls out your AI rollout: how is it actually benefitting the business? Whilst AI adoption is near-univ ...
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Fira Barcelona Gran Via,
18–20 January 2027
The World Gaming Week Agenda
