Fira Barcelona Gran Via,

18–20 January 2027

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The World Gaming Week Agenda

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    • Navigating African Ecosystems
    A Case Study in Digital Regulatory Intelligence Infrastructure: How Tanzania is Scaling the Market Observatory
    CC5.2
     
    • Rethinking Product & Operations
    A Journey Back to Discovery? Balancing Automation and Player Discovery in iGaming
    CC5.3
     
    • Navigating African Ecosystems
    A New Responsible Gaming Vision for Africa's Markets? Synergising Regulatory Intention and Operator Capability
    CC5.2
     
    • Shaping a More Responsible Industry
    Affordability Checks vs. Behavioural Risk: When Do Operators Act?
    Sustainable Gambling Zone
    When affordability data says intervene, but player behaviour says otherwise, what should operators trust? Making the right call means protecting players without creating unnecessary checks, costs and ...
    • Building For Latam Markets
    AI in Latin American Gambling: Innovation, Oversight and Accountability
    CC5.2
     
    • Reducing Regulatory Risk
    AMLA to FATF: Financial Crime Risk Across the Global Gaming Ecosystem
    CC5.1
     
    • Navigating African Ecosystems
    Anchored, Ambitious, Assured? Inviting Investment for African Gaming Markets' Next Growth Phase
    CC5.2
     
    • Shaping a More Responsible Industry
    Are We Protecting Young Adults or Just Checking Their Age?
    Sustainable Gambling Zone
    While an 18-to-25-year-old can pass an ID check in seconds, their risk profile can evolve far more complexly over time. This panel looks beyond the age gate to explore how operators can identify emerg ...
    • Reducing Regulatory Risk
    Ask The Regulator: Oversight Expectations vs. Operator Realties in 2027
    CC5.1
     
    • Rethinking Product & Operations
    Beyond the Pilot: Pragmatic, Paced & Profitable AI Deployment
    CC5.3
     
    • Navigating African Ecosystems
    Building A Brand That’s Worth It: Maximising the Return on Marketing, Retention and Acquisition Strategy
    CC5.2
     
    • Navigating African Ecosystems
    Case Studies in National Licensing Collaboration: How Operators and Regulators are Aligning in Kenya and Nigeria
    CC5.2
     
    • Reducing Regulatory Risk
    Channelisation Challenged? Leveraging Regulated Operators’ Strengths Against Illegal Offerings
    CC5.1
     
  14. ECA Awards
    Enterprise Stage
    • Shaping a More Responsible Industry
    ESG Reporting That Drives Long Term Business Sustainability
    Sustainable Gambling Zone
    As mandatory ESG reporting is scaled back and more companies fall outside its scope, operators have an opportunity to reconsider what they measure and why. How can the industry turn ESG reporting into ...
    • Shaping a More Responsible Industry
    ESG to EBITA: The CFO View on Sustainability
    CC5.1
     
    • Navigating African Ecosystems
    Eyes on Ethiopia: What's the Vision Behind Market Relaunch?
    CC5.2
     
    • Growing Customer Value
    From Loyalty Touch Points to Progression Journeys: The Changing Dynamics of Player Retention
    CC5.3
     
    • Rethinking Product & Operations
    From Visuals to Deep Front End Engagement with Generative AI
    CC5.3
     
    • Rethinking Product & Operations
    Gamification of Collectibles: Trading Cards, Box Breaking and the Shadow iGaming Ecosystem
    CC5.3
     
    • Growing Customer Value
    Has the Industry Gone Too Far? Gambling Media’s Reckoning
    CC5.3
     
    • Reducing Regulatory Risk
    How Safe is Your Licence? Navigating Jurisdictional Security in Global Markets
    CC5.1
     
    • Exhibition
    ICE Exhibition Day 1
    Fira Barcelona Gran Halls 1-5
    • Exhibition
    ICE Exhibition Day 2
    Fira Barcelona Gran Halls 1-5
    • Exhibition
    ICE Exhibition Day 3
  26. ICE Opening Ceremony
    Fira Barcelona Gran South Entrance
    Join the senior ICE team, ICE Ambassadors, industry VIP’s and the City of Barcelona to celebrate the official opening of ICE Barcelona’s second edition. Kick off Day One in style with an unforgettable ...
    • Networking Events
    ICE Welcome Drinks
    Time Out Market Barcelona
    Kick off World Gaming Week in style as ICE takes over ‘Time Out Market’, Barcelona’s iconic food and drink destination: for an unforgettable ‘Official Opening Party’ on Day Zero, Sunday 18 January. Ce ...
    • Reducing Regulatory Risk
    If Prediction Markets Win, What Does Gaming Actually Lose?
    CC5.1
     
    • Growing Customer Value
    iGaming Operator Marketing Leaders in the Spotlight: Turning Pains into Gains
    CC5.3
     
  30. Landmark Awards
    Enterprise Stage
    • Building For Latam Markets
    Latin America: From Policy Intent to Practical Control on Licensing, enforcement, payments and advertising
    CC5.2
     
    • Networking Events
    LMG Football Experience
    Estadi Olímpic de Terrassa
    Celebrate the finale of World Gaming Week with LMG’s High Stakes Football & Poker Event. Kick off with a friendly football match bringing together industry professionals in the heart of Barcelona, fol ...
    • Building For Latam Markets
    Maintaining Scale in Latin America’s Maturing Gambling Landscape; Where will the region’s next phase of sustainable growth come from?
    CC5.2
     
    • Reducing Regulatory Risk
    Managing Risk Across Fragmented Markets: Rising Cross-Border Compliance
    CC5.1
     
    • Rethinking Product & Operations
    Omnichannel Innovation: How are Casino Operators Integrating Live & Digital into a Unified Customer Journey?
    CC5.3
     
  36. Pitch 1
    Pitch Stage
     
  37. Pitch 10
    Pitch Stage
     
  38. Pitch 11
    Pitch Stage
     
  39. Pitch 12
    Pitch Stage
     
  40. Pitch 2
    Pitch Stage
     
  41. Pitch 3
    Pitch Stage
     
  42. Pitch 4
    Pitch Stage
     
  43. Pitch 5
    Pitch Stage
     
  44. Pitch 6
    Pitch Stage
     
  45. Pitch 7
    Pitch Stage
     
  46. Pitch 8
    Pitch Stage
     
  47. Pitch 9
    Pitch Stage
     
    • Building For Latam Markets
    Player Protection: What should Latin America do differently?
    CC5.2
     
    • Building For Latam Markets
    Sports Integrity Beyond Match-Fixing, Data, technology and emerging betting risks
    CC5.2
     
    • Reducing Regulatory Risk
    Tax, Tariffs and Market Sustainability: How Much Is Too Much?
    CC5.1
     
    • Rethinking Product & Operations
    TBA
    CC5.3
     
    • Growing Customer Value
    TBA
    CC5.2
     
    • Reducing Regulatory Risk
    TBA
    CC5.1
     
    • Building a Stronger Technology Stack
    TBA
    Main Stage
     
    • Building a Stronger Technology Stack
    TBA
    Main Stage
     
    • Building a Stronger Technology Stack
    TBA
    Main Stage
     
    • Building For Latam Markets
    The Commercial Reality of Legalisation Across Latin America: Peru, Chile, Argentina and the wider region
    CC5.2
     
    • Reducing Regulatory Risk
    The Compliance Paradox: More Data, Same Results?
    CC5.1
     
    • Growing Customer Value
    The Evolution of VIP Operations: Why the Highest Revenue Generators could be Your Next Big Earner
    CC5.3
     
    • Building For Latam Markets
    The Great Channelisation Challenge: Winning the Fight Against Illegal Gambling: Can Latin America develop a coordinated response?
    CC5.2
     
    • Navigating African Ecosystems
    The Growth Paradox: What is Needed to Protect Legal Revenue in Africa's Gaming Markets?
    CC5.2
     
    • Rethinking Product & Operations
    The Platform Vision: How Lagging Personalisation is Harming Retention
    CC5.3
     
    • Growing Customer Value
    The Player Behind the Customer: from Engagement to Psychology
    CC5.3
     
    • Navigating African Ecosystems
    The Tax Transition: from Inhibitor to Enabler for Africa's Gaming Markets
    CC5.2
     
    • Rethinking Product & Operations
    Wagering on the New Predictions Vertical: The Question of Predictions Markets and Sportsbook Integration
    CC5.3
     
    • Rethinking Product & Operations
    What Keeps Players Coming Back? Exploring the Mechanics of UX’s Gold Standard
    CC5.3
     
    • Growing Customer Value
    Where Does the Future of Brand Identity Lie? Navigating the Attention Economy
    CC5.3
     
    • Growing Customer Value
    Where’s the ROI? How Betsson and Entain are Answering the Boardroom’s Critical AI Question
    CC5.3
     
    • Day Zero
    • Networking Events
    World Gaming Gala
    This is an invite-only Event Step into an evening of elegance at the ‘invitation-only’, 5★ VIP Cocktail Event, where the most influential names in global gaming come together in a truly historic setti ...
  70. World Gaming Unwind
    Mana 75
    Places are limited and will be allocated on a first-come, first serve basis A networking event after the show has finished, a brunch to bring people together to wind down after a busy week and have a ...

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