Proving Intervention Effectiveness: What Actually Changes Player Behaviour?

Operators deploy multiple interventions throughout the player journey, but which ones actually work, for whom and for how long? Moving beyond interaction volume, this panel examines the evidence required to demonstrate meaningful and sustained behavioural change. Which combination of timing, channel and intensity works best for different player cohorts? What should operators measure: spend, play time, risk scores or longer-term behaviour? What can self-exclusion reveal about earlier interventions success? Can biometrics, eye tracking and implicit testing improve safer gambling messaging? And how can operators distinguish a short-term response from sustained behavioural change?