Fira Barcelona Gran Via,
18–20 January 2027
Intelligence to Power Expansion
Across 3 days at the Fira Gran Via, industry leaders from across gaming, entertainment, hospitality and technology will explore what’s happening now — and what happens next.
Fira Gran Via, Barcelona · 18–20 January 2027
Part of a Connected Ecosystem — Value in Every Moment
Part of WorldGaming's connected content ecosystem, the ICE Conference acts as the premier annual knowledge-sharing environment for global gaming and gambling.
From player acquisition and new market entry, to managing regulatory risk, AI security, and shaping the next generation of omnichannel innovation — the agenda distils industry data, market trends and exclusive intelligence into actionable insights that deliver on commercial strategy and operational performance.
Staying Ahead on New Technology, AI & Security
Your roadmap has to deliver more than new features. This page will help you assess how AI and automation can support revenue, efficiency and secure operations, with your existing systems and implementation priorities in mind. Start with news and insights, then compare relevant suppliers and the questions you want to take into the technology sessions.
Growing Revenue & Customer Lifetime Value
Acquiring customers is only part of the growth question. With acquisition costs and bonus fatigue to consider, how do you build lasting loyalty? Find news and insights to help you improve the player journey, strengthen retention and get more from your marketing, then investigate the suppliers and sessions relevant to your priorities.
Reducing Regulatory Risk & Full Compliance
Regulatory change means different requirements across the markets you operate in. Get the news and insights you need to assess what those developments mean for your business, from anti-money laundering (AML) to licensing and illegal-market exposure. Then connect your compliance questions with relevant suppliers and sessions.
Preparing for the Next Gen of Product & Operational Innovation
What’s next for your casino and sportsbook—and what will it take to deliver it? Get industry perspectives on new product ideas and emerging formats such as prediction markets. Build a clearer picture of the possibilities and their operational implications, then investigate relevant suppliers and sessions.
Setting New Standards on Responsible Gambling & ESG
Player protection, people, communities and sustainability all have a place in the responsible growth conversation. Use news and insights to assess your responsible gambling and environmental, social and governance (ESG) priorities, then find relevant suppliers and sessions to help you decide what to take forward across your business.
Accelerating Latin American Localisation
Where are the opportunities for your business—and what will it take to make the model work locally? Start with news and insights to assess localisation alongside your ambitions for scale and profitability. Then investigate supplier expertise and sessions relevant to the countries you have in mind.
Navigating Africa’s Fastest Growing Markets
Building a regulated business means understanding the market you want to enter, the partners you need and the local politics around it. Use news and insights to prepare your entry plans with a clearer view of that context, then identify suppliers and sessions that address the questions behind your next move.
Insights from the Top
Home to headline keynotes, from CEOs, policymakers, and decision-makers, all to inspire moonshot thinking. Access 40+ briefings, presentations
and case studies for team-based learning, open to all conference pass holders with sessions available to watch back on demand.
Open to all ICE visitors who upgrade to a Conference Pass, as well as those holding a WorldGaming Council place. The agenda is designed for:
Join us 18–20 January
Get a Conference Pass for access to 40+ sessions, 300+ speakers, exclusive networking, and the full ICE show floor.
Monday 18th January, 2027, 10:00 – 18:00 CET
Tuesday 19th January, 2027, 10:00 – 18:00 CET
Wednesday, 20th January, 2027, 10:00 – 16:00 CET
