Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Frequently Asked Questions (FAQs)

ICE Barca 2025

IGBA Barca 2025


We want to help you in any way we can and have answered the most frequently asked questions. If you can't find the answer to your question below, you can either use our live chat in the bottom right corner of the page or email our Customer Success Team at

Support Hours:

Monday to Friday 9am - 5.30pm GMT

Event Info

What is ICE?

ICE is the Global Gaming Hub for all B2B industry experts. ICE continues to be unrivaled as the leading gaming technology event for business growth, development and networking.

All forms of gaming are covered at ICE, whether land-based or online. So if you are a decision-maker within gaming you can register for your free pass here.

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

Who exhibits at ICE?

The full exhibitor list for 2024 can be found here.

When and where does ICE take place?

The next edition of ICE runs from Tuesday, 6 February to Thursday, 8 February 2024. The show is open from 10:00 to 18:00 GMT on Tuesday and Wednesday and  10:00 to 16:00 GMT on the final day, Thursday.  

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ICE Travel Hub.

We recommend accessing ICE via the West Entrance - by exiting public transport at Custom House station.

What is the difference between ICE and ICE VOX?

ICE 2024 is the world's go-to exhibition for product and solution innovations.

ICE VOX is a multi-track conference that addresses key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on the acquisition of leading thinkers for an effective and inspiring speaker line-up. ICE VOX also takes place at ExCeL London, UK. 

Note: Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

How much does it cost to attend ICE?

The ICE exhibition is totally free to attend as a visitor.

Register for your free exhibition pass here.

I work in the media – can I attend ICE?

ICE works with a number of media partners around the world to extend the reach of the event and to offer exposure for such partners to the ICE audience. If you would like to become an official Media Partner, please contact Chris Jones via

What does "ICE" stand for?

“ICE” historically stands for “International Casinos Exhibition”, but the gaming industry has evolved significantly since ICE started and, as the event has developed in line with the changing gaming landscape, it now services the entire gaming spectrum, with a balance between land-based and digital channels.

Who is ICE for and are there restrictions on attendance?

ICE is the global gathering for gaming professionals looking to source product and/or service solutions, covering all sectors: betting; bingo; casino; esports; lottery; mobile; online; social; sports betting, and street.

If you are a provider of solutions for gaming decision makers, you should enquire about stand/sponsorship options.

ICE is a business-to-business event and has a strict policy of not admitting under-18s - if you look under 25, you may be asked for ID. Please read our admission policy here.

Who organises ICE?

ICE is part of the Clarion Gaming stable of events and publications for the international gaming community, including: intelligence resources Totally Gaming and iGaming Business; the Totally Gaming Academy training series, and a full portfolio of conferences and exhibitions, including iGB Live! and the Affiliate Conference series.

Clarion Gaming is part of Clarion Events, one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. Our 950 employees based in our 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies.

How is ICE reacting to the current situation in Ukraine?

Given the current situation in Ukraine, we have taken the decision to suspend Russian and Belarusian state entities, companies, and their representatives from participating within Clarion Gaming’s events and digital products including the forthcoming 2024 edition of ICE and iGB Affiliate London.

Our thoughts are with all those being affected by the ongoing conflict in Ukraine.

If you have any further questions please contact


When is ICE VOX?

The next edition of ICE VOX runs from Monday, 5 February to Thursday, 8 February 2024.

The show is open from:

Monday, 5 February, 2024, 
9.00 – 17:30 GMT
Tuesday, 6 February, 2024, 
9:00 – 17:30 GMT
Wednesday, 7 February, 2024, 
9:00 – 13:00 GMT
Thursday, 8 February, 2024
9:00 - 14:00 GMT

The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ICE Travel Hub. 

Please note: ICE VOX is located on the East side of the ExCeL Centre in the Capitol Suite. Please use the lifts or escalators to gain access.

How can I register for a workshop?

Head on over to our registration page here which details the different workshop passes we have on offer.

Please choose Exhibition Pass to purchase individual workshops and conferences.

Please choose World Regulatory Briefing + 1 workshop or International Casino Conference + 1 workshop should you wish for a bundled deal to a conference with an added workshop.

Can I  purchase a ticket for a workshop when I arrive at the venue?

We advise all attendees to purchase a ticket on our website as soon as possible as they sell out quickly!

Can we receive money off for coming in larger groups?

Group discounts are from 6 people upwards. For more information please email

Can I bulk register my team?

You now have a fast track option to register your colleagues. Once you've completed your registration you will see a 'Colleagues' tab at the top of the page. You'll only need to complete their personal information.

Can I register for one single workshop?

Yes, just select the free exhibition pass here and upgrade to your desired workshop.

We can only pay via invoice how do I receive an invoice?

Please email Gabriel, at and we will talk you though the steps to receive an invoice to make payment.

I am trying to complete an paid registration and I am having some issues completing?

Please check you are using the correct billing address for the card. If there is still an issue please email Gabriel, at


I’m unable to find my confirmation email. What do I do?

No need to worry, check your Junk/Spam folder or just drop us an email at - we are always happy to help! 

The info on my ticket is incorrect, how can I change it?

You can login to your registration here, amend your details and resubmit. 

If you’re having trouble with this please reach out to us at


What's the latest on COVID 19?

At ICE your safety is our number one priority. 

As the COVID-19 landscape improves, our team is continuing to monitor the latest UK government guidance to ensure we are up to speed on the current and appropriate biosafety measures. We are working with the UK’s Department for Digital, Culture, Media & Sports (DCMS) via the Association of Event Organisers (AEO) which means we will have a direct feed of the latest requirements and updates.

Clarion Events has collaborated on drafting the All Secure Standard; a standardised approach to biosecurity adopted across the UK events industry and ratified by the UK government.

We aim to prevent the transmission of COVID-19 by following the 4-cornerstone framework detailed in the All Secure Standard:

Risk Assessment – We will assess the prevalence of COVID-19 via the recommended Government Guidance alert levels before assessing each element of the event and implementing appropriate measures to eliminate or reduce the likelihood of transmission.

Entry Control – When attending ICE London you may be asked to demonstrate a full vaccination record or recent negative test result taken within the past 48 hours (unless exempt). This allows us to reduce the likelihood of the virus being present at the show.

Cleaning, Hygiene & Ventilation – A more regular and deep cleaning regime, the provision of sanitising stations, ensuring adequate ventilation and the wearing of PPE (personal protection equipment) where appropriate means we reduce the likelihood of the virus being spread.

Communication & Training – It is important that we continue to communicate all the relevant information on biosecurity measures with our audience. Our exhibitors and guests will be told what considerations they need to make to help us keep the event safe. And of course, onsite we will take steps to further protect people by providing things like signage reminding our guests of the basics; regular hand washing, making extra space and covering coughs and sneezes.

Our exhibitors will also be required to undertake a COVID-19 risk assessment for their participation. This provides an extra level of protection when you visit their stands. Exhibitors will be asked to consider their specific stand activities and how measures can be put in place to eliminate or reduce transmission of the virus. These are likely to be frequent and focussed cleaning regimes, provide hand sanitiser, provide screens or PPE for staff (where appropriate), and brief their staff on how to operate safely. If you are an exhibitor, you will find more detailed guidance published in our Ezone.

Do I have to wear a face-covering at ICE 2024?

Face coverings, such as masks, are not currently mandatory at ICE however you are welcome to wear one if you choose to do so. 

For anyone wishing to wear a face covering - these will be available from the Information Points.


Is ICE suitable for disabled visitors?

Absolutely. The venue ExCeL London has a range of accessibility features, including 155 disabled parking bays, 40 disabled toilets and free wheelchair hire for those in need. Mobility scooters are also available for charged hire via the venue’s partner Europcar. ICE London is committed to accessibility and so all aisles within the show are set to allow for ease of travel.

Find out more about accessibility via the ExCeL London page here.


I need a visa to attend ICE – can you help?

Please register first on our website here, upon registering you will see a 'Request a Visa Letter' tab at the top of the summary page. Fill in your details and download your visa invitation letter!

If you have any issues please contact the Customer Success Team on

Is parking available?

If you are driving to ExCeL London, you can make use of 3,070 parking spaces at a £20 flat tariff for up to 24 hours (correct at time of writing).

Other Clarion Events


How can I register as an exhibitor?

All exhibitors must register via the eZone (Exhibitor Zone) here.

Please note: If you register using the attendee form, you will be registered as a visitor and not an exhibitor.

I am a contractor and require access to the Exhibitor Technical Manual?

New for 2024! Contractor Zone coming soon...

Our Chatbot

Check out our new updated Chatbot to help you get the answers you need! 


Where can I find my access times?

Exhibitors can find their individual timetables within the Exhibitor Technical Manual located in the eZone.

General Onsite Queries

Is food and drink available at ICE?

While food and drink is not included as part of your ICE ticket, the venue ExCeL London offers a range of food and drink served from the many restaurants and shops on the Boulevard, ExCeL’s central hub. The restaurants and bars stay open throughout the day and into the evening.

Find out more about the food and drink services on offer at ExCeL London here.

Is there a cloakroom?

The cloakrooms are located on level 0 (down the stairs, in between hall entrances N4 & S4) and at the east end of the venue on level 0. 

The ICE Vox area also has its own cloakrooms.

Please note we are unable to store any items overnight and cameras, laptop equipment or any other electronic devices cannot be stored in cloakroom at any time.



Where is the first aid point?

You can approach any of the ExCel team who can help you with a medical emergency or go to level 0 on the boulevard and down the stairs by N4/S4.

Where can I claim my lost property?

 The ExCel London work with their lost property partner, NotLost, to help get your property back. If you think you have lost something please complete the form here.