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20-22 JANUARY 2025
World Gaming Forum
For the ultimate ICE experience, invest in a World Gaming Forum Pass
The ICE World Gaming Forum is the largest gathering of leaders from across the global gaming ecosystem.
This unique event is attended by CEOs, ministers, regulators, and industry associations, all gathering to share knowledge, stimulate debate, and provide an opportunity to engage with high-level experts on policy, strategy and new technology.
Bringing together 1,200+ delegates from 79+ countries, the World Gaming Forum is the official ICE leaders conference, offering the highest-level thought leadership in gaming.
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An exclusive delegate lounge
experience
Take advantage of a relaxed environment above the show floor.
With space for break-out meetings, content-led roundtables and a variety of networking opportunities, delegates will benefit from dedicated registration lanes at the South Entrance, concierge service, high-speed Wi-Fi as well as complimentary F&B throughout the week.
Open one hour before the exhibition, the centrally located Delegate Lounge, Coffee Bar and Sky Garden are the perfect locations for breakfast meetings, lunch-time debate, or to make new connections over a drink at the end of a busy conference day.
Explore a new world of networking
Meet and mix with delegates who share your interests and objectives.
Following a full day of content, spend the evening networking with fellow delegates, speakers and VIPs over drinks and canapes at two exclusive invite-only drinks receptions, each themed around key global growth markets and featuring everyone you want to meet over the week in one location.
Latin America Drinks Reception, 20 January, 17:30 - 19:30
Africa Drinks Reception, 21 January, 17:30 - 19:30
Engage with cutting-edge content
Across three closed-door conference tracks and a range of interactive workshops and roundtables, delegates can expect in-depth discussions, thought-provoking presentations and our unique, country-specific roundtables, where those attending can stop off at different ‘destinations’ to meet the relevant regulator and gaming companies present in an informal setting.
WRB
The World Regulatory Briefing is the largest global gathering of regulators, heads of compliance, and operators' associations, all collaborating on policy for new verticals, new technologies and new markets emerging within the casino, betting and payments industries.
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CLC
The Casino & Leaders Conference bridges the gap between global gaming expansion and the strategy needed to get there. Bringing together C-leaders to debate the future of land-based/online models, identify investment decisions, and establish key brand partnerships.
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EGC
The Esports & Games Conference is your gateway to unlocking the immense potential of esports, streaming and iGaming, from slots design to video games. For anyone looking to gain a competitive edge in these rapidly innovating fields, or wishing to understand the creatives behind them.
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Workshops
This year at ICE:
- iGaming Customer Journey
- Combating Cybercrime
- Entering New Markets
- Safer Gaming
- Innovating Lotteries
View Agendas
The 2025 ICE World Gaming Forum Agenda
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Casino & Leaders Conference
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- Casino & Leaders Conference
CC4 Delegate Lounge -
- Casino & Leaders Conference
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- Casino & Leaders Conference
CC4.1With the global online gambling market looking to be worth USD $164.5bn by 2033, a continued recovery in land-based segments across Europe, as well as new markets opening, there’s a general upwards tr ... -
- Casino & Leaders Conference
CC4.1With the first land-based casino set to open in 2027, a national lottery now licensed, and online rumours swirling, all eyes are on the market potential of the UAE, with many seeing it as not only the ... -
- Casino & Leaders Conference
CC4.1Between bets on convictions, cabinet picks - and let’s hope not another bankruptcy - the return of Donald Trump for some has turned American politics into a casino. Ill-timed jokes aside, with a wave ... -
- Casino & Leaders Conference
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- Casino & Leaders Conference
CC4.1From House of the Dragon to Wheel of Fortune, Batman to Monopoly, this session dives into the transformative impact of intellectual property (IP) in creating unique entertainment for both land-based a ... -
- Casino & Leaders Conference
CC4.1Casinos have been at the epicentre of experience for decades. Walking into one, visitors will encounter so many stimuli – lights, sound, smells and more, yet European operators have traditionally had ... -
- Casino & Leaders Conference
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- Casino & Leaders Conference
CC4.1AI is quickly reshaping the casino industry, providing leaders with powerful tools to optimize operations, enhance player engagement, and drive profitability. However, successful implementation relies ... -
- Casino & Leaders Conference
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- Casino & Leaders Conference
CC4.1Casinos are constantly striving to be more accessible and engaging while capitalising on trends to move the market forward. Yet beyond AI, IP, and data (all of which are still needed), at its core, fo ...
World Gaming Forum Networking Events
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- World Gaming Forum Networking Events
CC4 Delegate LoungeSet to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 1. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
CC5.1Despite CEN working to develop a European standard on markers of harm and key industry associations working to bring together various global gaming standards, a growing divergence in gambling regulato ... -
- World Regulatory Briefing
CC5.1With the size of the global gaming black market being estimated at between USD$350bn - $1.7tn, according to the United Nations Office on Drugs and Crime (UNODC), cross-border, as well as cross-stakeho ... -
- World Regulatory Briefing
CC5.1As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin Americ ... -
- World Regulatory Briefing
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- World Regulatory Briefing
CC5.1The European Union General Data Protection Regulation (GDPR) took effect in 2018, and today more than 80 jurisdictions globally have put similar laws in place. With the EU passing the AI Act last year ... -
- World Regulatory Briefing
CC5.1Regulated gambling is constantly being presented with technological advancements that have been deployed in other industries to improve the customer experience, enhance performance and drive profitabi ... -
- World Regulatory Briefing
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- World Regulatory Briefing
CC5.1With the upcoming launch of the European Anti-Money Laundering Authority (AMLA) and the introduction of a unified AML rulebook, Europe’s gambling operators and suppliers face a possibly transformative ... -
- World Regulatory Briefing
CC5.1Is there such a thing as a perfect tax rate? With GGR and assorted operational levies ranging from 51% to under 10% across the US, and the Netherlands moving from 30.5% to 37.8%, a general trajectory ...
Esports & Games Conference
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- Esports & Games Conference
CC4 Delegate Lounge -
- Esports & Games Conference
CC4.1Kickstarting the Esports and Games Conference (EGC), William Harding, Head of Emerging Technologies and Esports at Clarion Events, will set the stage with an introduction on what attendees can expect ... -
- Esports & Games Conference
CC4.1Ian Smith, ESIC Commissioner, reviews the impact of the COVID pandemic on esports betting, the consolidation of the data market and why there are many reasons for optimism and investment into esports ... -
- Esports & Games Conference
CC4.1This panel dives into the profitability and potential of esports betting as a sustainable business model. Industry experts will evaluate the challenges, opportunities, and market trends shaping this e ... -
- Esports & Games Conference
CC4.1Millennials are dedicating more time to gaming than to traditional sports, signalling a significant shift in how this generation engages with entertainment. As esports rise in popularity, their influe ... -
- Esports & Games Conference
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- Esports & Games Conference
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- Esports & Games Conference
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- Esports & Games Conference
CC4.1In this discussion, industry leaders will explore the evolving relationships between betting operators and esports teams, shedding light on the opportunities and challenges of these collaborations. As ... -
- Esports & Games Conference
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- Esports & Games Conference
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- Esports & Games Conference
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- Esports & Games Conference
CC4.1Beyond Pixels: AI's Role in Shaping iGaming Industry, delving into how AI is revolutionizing the iGaming industry. The panel will include Microsoft Azure iGaming customers using Generative AI in their ... -
- Esports & Games Conference
CC4.1This session will explore how AI technologies are enhancing fan engagement by delivering real-time insights, tailoring content and creating immersive viewing experiences. Dive deep into how AI-powered ... -
- Esports & Games Conference
CC4.1Artificial Intelligence is revolutionising the betting industry by optimising operations, personalising user experiences and opening the door to innovative gaming formats. This case study will delve i ... -
- Esports & Games Conference
CC4 Delegate Lounge
World Gaming Forum Networking Events
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- World Gaming Forum Networking Events
CC4 Delegate LoungeSet to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 2. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
World Regulatory Briefing
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- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC5.1 -
- World Regulatory Briefing
CC5.1Following a historic summer of sporting success at the Olympics, Wimbledon and Euros, and with the 2026 World Cup on the horizon, the focus on match fixing and sport integrity continues to grow, fuele ... -
- World Regulatory Briefing
CC5.1The panel will bring together top executives from leading online gaming operators to discuss the critical challenges and innovative strategies in managing the delicate balance between providing a seam ... -
- World Regulatory Briefing
CC5.1As emerging markets continue to open up, and a flurry of new licensing requirements hit operators, is a gap in filling compliance roles slowing operators in their growth strategies? According to a rec ... -
- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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- World Regulatory Briefing
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Combating Cybercrime Workshop
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- Combating Cybercrime Workshop
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- Combating Cybercrime Workshop
CC4.1With the size of the global online gambling and betting industry amounting to US$85.62 billion in 2024, how far will attackers go to infiltrate networks? Uncover the secrets of today’s hackers and see ... -
- Combating Cybercrime Workshop
CC4.1The critical intersection of regulatory compliance and security governance, equipping participants with the knowledge to navigate complex regulations such as GDPR, AML, and KYC. Gain insights into how ... -
- Combating Cybercrime Workshop
CC4.1Strategies to gain executive buy-in for cybersecurity initiatives. Learn to align cybersecurity goals with business objectives, quantify the potential impact of cyber risks in terms that resonate with ... -
- Combating Cybercrime Workshop
CC4.1In this eye-opening session, we witness a live demonstration of a hacking attack, showcasing the techniques and tactics used by cybercriminals in real-time. Gain valuable insights into the vulnerabili ...
Entering New Markets Workshop
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- Entering New Markets Workshop
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- Entering New Markets Workshop
CC5.1The Nordic iGaming market is one of the largest and most lucrative in Europe. By 2028, the number of online casino players in Scandinavia is expected to reach 4 million, reflecting the growing demand ... -
- Entering New Markets Workshop
CC5.1The United Arab Emirates is known for its advancements in payments as most transactions are handled through cashless modes. However, the banking system is still trying to catch up with other jurisdict ... -
- Entering New Markets Workshop
CC5.1Whether you are an existing market or one that is emerging, cryptocurrency is increasingly being used as a form of payment across both land and online. With Howard Lutnick tapped as US Commerce Secret ... -
- Entering New Markets Workshop
CC5.1South Africa is emerging as a dynamic hub for Web3-powered iGaming, blending its mobile-first audience, rising crypto adoption and progressive regulatory landscape. We explore how blockchain technolog ...
iGaming Customer Journey Workshop
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- iGaming Customer Journey Workshop
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- iGaming Customer Journey Workshop
CC5.1Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touch ... -
- iGaming Customer Journey Workshop
CC5.1In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. T ... -
- iGaming Customer Journey Workshop
CC5.1This workshop will explore two of the most popular customer retention (CRM) strategies being used by global gaming operators to enhance engagement and loyalty, delving into the heated industry debate ... -
- iGaming Customer Journey Workshop
CC5.1Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community found ...
Innovating Lotteries Workshop
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- Innovating Lotteries Workshop
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- Innovating Lotteries Workshop
CC4.1Redefine the future of the lottery industry in this powerful opening session by focusing on strategic partnerships, impactful public engagement and proactive public affairs. Discover how collaborating ... -
- Innovating Lotteries Workshop
CC4.1Discover innovative strategies to captivate younger audiences by enhancing the lottery experience beyond traditional prizes. In this session, we’ll explore how lotteries can use celebrity partnerships ... -
- Innovating Lotteries Workshop
CC4.1Transform your lottery operations by harnessing the power of charity partnerships, where financial success meets impactful purpose. Through a case study from the Postcode Lottery Group, we’ll explore ... -
- Innovating Lotteries Workshop
CC4.1An exciting exploration of the role of AI in transforming the lottery industry, this session focuses on automation in operations as we question whether technology is always the best solution. While te ... -
- Innovating Lotteries Workshop
CC4.1Get an exclusive, insider view on how venture capitalists and investors are redefining the lottery industry. In this masterclass, an expert investor panel will dive into the trends and innovations dri ...
Safer Gaming Workshop
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- Safer Gaming Workshop
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- Safer Gaming Workshop
CC5.2An introduction to the concept of positive play, we will address misconceptions about gambling and help you develop a better understanding. You will learn how to enhance your customer experience, iden ... -
- Safer Gaming Workshop
CC5.2Step into the realm of data protection and privacy within the gaming industry, where safeguarding player information is not just a regulatory requirement but a cornerstone of player trust and loyalty. ... -
- Safer Gaming Workshop
CC5.2How much do your customers understand gambling? • Enhancing gambling literacy and knowledge can prevent harm and increase loyalty. This workshop examines whether the industry priorities profit over pl ... -
- Safer Gaming Workshop
CC5.2We empower industry leaders with the knowledge and tools to champion responsible gaming as a vital component of business growth. Discover how prioritising player well-being not only enhances customer ...
