Fira Barcelona Gran Via,

19–21 January 2026

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DEIB at ICE 2026

DEIB as part of your business growth and successful expansion strategy

Continuing ICE’s efforts to raise awareness of the importance of DEIB in the gambling industry, and following the open consultation with the industry in August-September 2024, ICE Barcelona is stepping up its initiatives to offer itself as a platform for advocacy and to effect change.

We have planned three days full of educational sessions, interactive workshops and networking meet-ups – all adapted to your busy schedules at the show.

Embracing Diversity to Drive Innovation in the Gambling Industry

The gambling industry has a huge opportunity to expand into new territories and player segments, often reaching audiences of different races, genders, and cultures. To succeed, companies must embrace diversity—not only in their marketing but also within their teams—as this drives forward innovation and better reflects the lived experiences of these groups. Through creating inclusive campaigns, promoting diverse leadership, and offering user-friendly apps with seamless features like instant deposits and withdrawals along with unique sports offerings, the industry can better connect with a broader global audience.

2026 Allies

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Aarti Carl

Vice President of Human Resources , eeze

Adam Roebuck

President of Academic Affairs , Gaming Operations Academy

Adrianna Samuels

Vice President - Senior Client Partner | Gaming , Globant

Anton Bell

CMO and Growth Advisor , IGaming Edge

Becky Harris

Distinguished Fellow, Gaming and Leadership , University of Nevada

Brooke Petersen

Chief Marketing and Growth Officer , The Conexus Group

Claire Adamou

Vice President, Coach and Facilitator , Saroca

David Sargeant

Investor , iGaming Ideas / Sporteva

Emily Haruko

Founder and CEO , Saroca

Gifty-Tira Amoah

Deputy Director - Legal , Gaming Commission of Ghana

Harvey LeNar

Growth and Marketing Manager , Saroca

Helen Walton

Chief Commerical Officer and Co-Founder , G Gaming Ltd

Iris den Boer

Director of Marketing and Public Relations , Cevro AI

Jo Abergel

Co-Founder , Ethical Gambling Forum

Kelly Kehn

Co-Founder , Defy the Odds

Line Ho Young Peteri

Vice President - Strategic Partnerships & Affiliation , ATFX

Lois Bright

Co-Founder , Gaming Advisory Partners and Initiate International

Malou Neguembor

Director of Client Success , Flows

Micky Swindale

Global Head of Sales Enablement , KPMG

Olabimpe Akingba

Head of Responsible Gaming , PawaTech

Richard Schuetz

CEO , American Bettors' Voice and Schultz Inc

Rohini Sardana

Founder and CEO , WiseWager Consultancy Ltd

Sarafina Wolde Gabriel

CEO , Rightlander

Victor Rocha

Conference Chair , Indian Gaming Association
24 Results

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19 Jan 2026
    • DEIB Programme
    Pitch ICE Stage
    In an industry where innovation is the currency of survival, inclusive leadership isn’t just good ethics, it’s smart business. As gaming faces fierce competition and rapid transformation, leaders who ...
    • DEIB Programme
    Pitch ICE Stage
    AI is reshaping how we work in the gaming sector. As we see a rise of neurodiversity in today’s workforce, will the current AI era open the door to greater neurodiverse talent or quietly close it? Wit ...
    • DEIB Programme
    Pitch ICE Stage
     
20 Jan 2026
    • DEIB Programme
    Pitch ICE Stage
    From Trump to Musk, big voices are calling time on DEIB initiatives. While the noise is loudest in the US, the gaming industry, global by nature and culturally influential, isn’t immune to its ripple ...
    • DEIB Programme
    Pitch ICE Stage
    The gaming sector loves to talk about diversity, but has meaningful progress been made at balancing the gender gap or is surface level change masking persistent inequality? Explore current trends and ...
    • DEIB Programme
    Pitch ICE Stage
     
21 Jan 2026
    • DEIB Programme
    Pitch ICE Stage
    Leading Change: Steering Transformation in the Global Gaming Industry - Then and Now In this exclusive Global Gaming Women fireside chat, Paris sits down with Julia Weygandt to reflect on leadership l ...

ICE DEIB Allyship Programme 

Are you passionate about, and invested in, effecting change and showing support for DEIB in our industry?  

Do you have access, credibility and trust within various underrepresented networks and within your organisations to advocate for change and show up as an ally?  

If so, please join ICE Barcelona’s DEIB Allyship programme to help us spread the message and enjoy a number of benefits, including DEIB Ally positioning as part of the ICE campaign and passes/invitations to some exclusive ICE events for you and your team members from underrepresented groups.  

Get in touch with Ewa Bakun at DEIB@clariongaming.com

Allyship meet-ups 

Launched successfully two years ago, these three networking events celebrate inclusion, bringing together those from underrepresented groups and their allies to benefit from the power of shared experiences (on both personal and professional levels) and networking to identify role models and connect with like-minded professionals.

Each highlights an underrepresented group (People of Colour, LGBTQ+ and Women). Our meet-ups are open to all for 60 minutes of connecting, laughing, socializing and being inspired.

DEIB Training and Education  

We want to make DEIB education as accessible as possible to a diversity of people attending ICE, whether you are a company leader in charge of your business’s long-term success, a sales or business development executive whose priority at ICE is to drive your company’s commercial success, a member of an underrepresented group looking for practical skills to up your ante or build your network, or a DEIB professional driving the inclusion strategy in your organization.  

We recognize that people experience ICE differently, have different priorities and responsibilities at the event and manage their time differently. 

For that reason, instead of one day seminar as organized in previous years, we will be offering shorter sessions, spread across the three days of the event, at various times of the day and offering different types of education: