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20-22 JANUARY 2025
World Gaming Week
ICE and iGBA Barcelona are the centrerpieces of what is now the ‘World Gaming Week’ – a week of special events, business meetings and networking parties all taking place in Barcelona in January.
Don’t miss out on the opportunity to connect with the ICE and iGB Affiliate global communities and get inspired by new ideas and the latest innovations while also enjoying Barcelona’s vibrant social scene. Explore the World Gaming Week events calendar below and get involved!
- World Regulatory Briefing
- Networking Events
- Brazil Now Seminar
- Casino & Leaders Conference
- Tribal Partnerships Seminar
- Exhibition
- Celebrity Appearance
- Day Zero
- Innovating Lotteries Workshop
- Sustainable Gambling Zone
- iGaming Customer Journey Workshop
- Growth Markets Seminar
- Safer Gaming Workshop
- DEIB Programme
- World Gaming Forum Networking Events
- Entering New Markets Workshop
- Esports & Games Conference
- Combating Cybercrime Workshop
Day Zero
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Casino Barcelona
- Day Zero
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Time Out Market Barcelona
- Day Zero
- Networking Events
Start your ICE Day Zero experience at the vibrant Time Out Market in Barcelona. Collect your badge ahead of the main event, enjoy your first drink on us, and savor delicious food from some of the city ... -
Museu Nacional d’Art de Catalunya
- Day Zero
- Networking Events
This prestigious event marks the expansion of the traditional WRA Reception, previously held in London, into a grand VIP opening gala celebrating ICE’s relocation to Barcelona. Hosted at the iconic Mu ...
Networking Events
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Time Out Market Barcelona
- Day Zero
- Networking Events
Start your ICE Day Zero experience at the vibrant Time Out Market in Barcelona. Collect your badge ahead of the main event, enjoy your first drink on us, and savor delicious food from some of the city ... -
Museu Nacional d’Art de Catalunya
- Day Zero
- Networking Events
This prestigious event marks the expansion of the traditional WRA Reception, previously held in London, into a grand VIP opening gala celebrating ICE’s relocation to Barcelona. Hosted at the iconic Mu ...
Casino & Leaders Conference
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CC4 Delegate Lounge
- Casino & Leaders Conference
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CC4.1
- Casino & Leaders Conference
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CC4.1
- Casino & Leaders Conference
With the global online gambling market looking to be worth USD $164.5bn by 2033, a continued recovery in land-based segments across Europe, as well as new markets opening, there’s a general upwards tr ... -
CC4.1
- Casino & Leaders Conference
With the first land-based casino set to open in 2027, a national lottery now licensed, and online rumours swirling, all eyes are on the market potential of the UAE, with many seeing it as not only the ... -
CC4.1
- Casino & Leaders Conference
Between bets on convictions, cabinet picks - and let’s hope not another bankruptcy - the return of Donald Trump for some has turned American politics into a casino. Ill-timed jokes aside, with a wave ... -
CC4 Delegate Lounge
- Casino & Leaders Conference
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CC4.1
- Casino & Leaders Conference
From House of the Dragon to Wheel of Fortune, Batman to Monopoly, this session dives into the transformative impact of intellectual property (IP) in creating unique entertainment for both land-based a ... -
CC4.1
- Casino & Leaders Conference
Casinos have been at the epicentre of experience for decades. Walking into one, visitors will encounter so many stimuli – lights, sound, smells and more, yet European operators have traditionally had ... -
CC4 Delegate Lounge
- Casino & Leaders Conference
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CC4.1
- Casino & Leaders Conference
AI is quickly reshaping the casino industry, providing leaders with powerful tools to optimize operations, enhance player engagement, and drive profitability. However, successful implementation relies ... -
CC4.1
- Casino & Leaders Conference
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CC4.1
- Casino & Leaders Conference
Casinos are constantly striving to be more accessible and engaging while capitalising on trends to move the market forward. Yet beyond AI, IP, and data (all of which are still needed), at its core, fo ...
DEIB Programme
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Fast Forward Zone
- DEIB Programme
Businesses with diverse teams fostered by inclusive environments deliver better commercial results – no question. How does the qualities of the leader need to adapt to foster such environments? This i ... -
Fast Forward Zone
- Networking Events
- DEIB Programme
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Fast Forward Zone
- DEIB Programme
We’re used to saying that change needs to be driven from the top, but it’s actually down to the managers to implement it. As a team or business unit leader, you have an incredible power to turn strate ...
Exhibition
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Fira Barcelona Gran Halls 2-5
- Exhibition
Networking Events
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Fast Forward Zone
- Networking Events
- DEIB Programme
Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Presentation of the fundraising total to this year’s charity partner by Clarion Gaming and donating partners. -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Pros and cons of cooperation - sharing of data, know-how and best practice for a better understanding of consumer behaviours. Involvement and input into prevention and treatment campaigns. -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Switching from a pure 'harm prevention' narrative to a wider 'social impact' message – Lessons from lottery and US casinos on building and promoting a healthier relationship with gambling brands and c ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Reinventing or inventing the wheel - avoiding the mistakes already made in more mature online markets. Localising RG - how should practice and regulations be adapted with the view of player profiles. -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Introduction by Francesc Perendreu, President, ACENCAS -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Focus on the future of responsible gambling in Spain, addressing the main challenges and opportunities in the sector. Topics for discussion include potential actions within the current context, existi ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Join this exercise that demonstrates how distractions and temptations can destabilise us and highlights the importance of self-control and balance in an environment full of stimuli. Reflect on the con ...
World Gaming Forum Networking Events
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CC4 Delegate Lounge
- World Gaming Forum Networking Events
Set to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 1. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
World Regulatory Briefing
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CC5 Delegate Lounge
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
Despite CEN working to develop a European standard on markers of harm and key industry associations working to bring together various global gaming standards, a growing divergence in gambling regulato ... -
CC5.1
- World Regulatory Briefing
With the size of the global gaming black market being estimated at between USD$350bn - $1.7tn, according to the United Nations Office on Drugs and Crime (UNODC), cross-border, as well as cross-stakeho ... -
CC5.1
- World Regulatory Briefing
As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin Americ ... -
CC5 Delegate Lounge
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
The European Union General Data Protection Regulation (GDPR) took effect in 2018, and today more than 80 jurisdictions globally have put similar laws in place. With the EU passing the AI Act last year ... -
CC5.1
- World Regulatory Briefing
Regulated gambling is constantly being presented with technological advancements that have been deployed in other industries to improve the customer experience, enhance performance and drive profitabi ... -
CC5 Delegate Lounge
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
With the upcoming launch of the European Anti-Money Laundering Authority (AMLA) and the introduction of a unified AML rulebook, Europe’s gambling operators and suppliers face a possibly transformative ... -
CC5.1
- World Regulatory Briefing
Is there such a thing as a perfect tax rate? With GGR and assorted operational levies ranging from 51% to under 10% across the US, and the Netherlands moving from 30.5% to 37.8%, a general trajectory ...
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Brazil Now Seminar
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ICE Centre Stage
- Brazil Now Seminar
Operator Experiences: The hurdles and triumphs in adhering to compliance requirements such as geolocation, Know Your Customer (KYC) protocols, and fraud detection mechanisms. Consumer Protection: Expl ... -
ICE Centre Stage
- Brazil Now Seminar
Regulatory Environment, Market Competition, Economic Factors. Predictions for Brazil’s long-term growth and regulatory adjustments based on the first few weeks. -
ICE Centre Stage
- Brazil Now Seminar
Celebrity Appearance
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Betby Stand 5J18
- Celebrity Appearance
DEIB Programme
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Fast Forward Zone
- DEIB Programme
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Fast Forward Zone
- Networking Events
- DEIB Programme
Esports & Games Conference
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CC4 Delegate Lounge
- Esports & Games Conference
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CC4.1
- Esports & Games Conference
Kickstarting the Esports and Games Conference (EGC), William Harding, Head of Emerging Technologies and Esports at Clarion Events, will set the stage with an introduction on what attendees can expect ... -
CC4.1
- Esports & Games Conference
Ian Smith, ESIC Commissioner, reviews the impact of the COVID pandemic on esports betting, the consolidation of the data market and why there are many reasons for optimism and investment into esports ... -
CC4.1
- Esports & Games Conference
This panel dives into the profitability and potential of esports betting as a sustainable business model. Industry experts will evaluate the challenges, opportunities, and market trends shaping this e ... -
CC4.1
- Esports & Games Conference
Millennials are dedicating more time to gaming than to traditional sports, signalling a significant shift in how this generation engages with entertainment. As esports rise in popularity, their influe ... -
CC4.1
- Esports & Games Conference
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CC4 Delegate Lounge
- Esports & Games Conference
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CC4.1
- Esports & Games Conference
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CC4.1
- Esports & Games Conference
In this discussion, industry leaders will explore the evolving relationships between betting operators and esports teams, shedding light on the opportunities and challenges of these collaborations. As ... -
CC4.1
- Esports & Games Conference
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CC4 Delegate Lounge
- Esports & Games Conference
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CC4.1
- Esports & Games Conference
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CC4.1
- Esports & Games Conference
Beyond Pixels: AI's Role in Shaping iGaming Industry, delving into how AI is revolutionizing the iGaming industry. The panel will include Microsoft Azure iGaming customers using Generative AI in their ... -
CC4.1
- Esports & Games Conference
This session will explore how AI technologies are enhancing fan engagement by delivering real-time insights, tailoring content and creating immersive viewing experiences. Dive deep into how AI-powered ... -
CC4.1
- Esports & Games Conference
Artificial Intelligence is revolutionising the betting industry by optimising operations, personalising user experiences and opening the door to innovative gaming formats. This case study will delve i ... -
CC4 Delegate Lounge
- Esports & Games Conference
Exhibition
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Fira Barcelona Gran Halls 2-5
- Exhibition
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Fira Barcelona Gran Hall 1
- Exhibition
Networking Events
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Fast Forward Zone
- Networking Events
- DEIB Programme
Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Review of the grants offered by the ICE Research Institute, a cooperation of Clarion Gaming, the Fira Gran Via and City of Barcelona. Addressing the lack of research in prevention vs. clinical and hea ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Examining policy and regulatory trends and their drivers - from liberal and restrictive regulatory frameworks. The pros and cons of regulatory changes: affordability/financial checks, deposit and spin ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
With Paris Olympics seeing double the betting volumes compared to the Tokyo games, and a 185% increase on the use of voluntary RG tools by UK betters on the Euros, how operators and regulators balance ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Omni-channel-based tech innovations - is land-based environment falling behind on utilising tech to advance consumer protections? What are the advantages of a single view of the players - technical an ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Beyond player analytics and machine learning, what difference does AI make? First case studies of product implementations. The importance of markers of harm - data points needed to respond and the bal ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Can machines be more effective than humans in player interventions? Case studies and beta tests of products and technologies. Regulatory challenges and limitations in the use of AI in safer gambling. -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Exploring the data that is available to gambling operators, evidence from the UK, US and other jurisdictions – what can it tell us? Managing player questions around privacy, data breaches, and third-p ...
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Tribal Partnerships Seminar
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ICE Centre Stage
- Tribal Partnerships Seminar
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ICE Centre Stage
- Tribal Partnerships Seminar
As interactive wagering gains traction in the U.S., Native American tribes play a pivotal role in shaping the industry’s future. This panel explores how tribes and global operators can build mutually ... -
ICE Centre Stage
- Tribal Partnerships Seminar
As the U.S. sports betting market matures, global operators face both opportunities and challenges. This session will explore emerging market potential, strategic partnerships, and innovative technolo ... -
ICE Centre Stage
- Tribal Partnerships Seminar
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ICE Centre Stage
- Tribal Partnerships Seminar
Discover the remarkable journey of the San Manuel Band of Mission Indians, who transformed from operating a small bingo hall in 1986 to becoming a global leader in the gaming industry. This case study ... -
ICE Centre Stage
- Tribal Partnerships Seminar
With exclusive rights to gaming, California’s tribes are essential to the state’s gambling landscape. This session features insights from tribal leaders on current trends and the evolving future of ga ...
World Gaming Forum Networking Events
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CC4 Delegate Lounge
- World Gaming Forum Networking Events
Set to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 2. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
World Regulatory Briefing
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CC5 Delegate Lounge
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
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CC5.1
- World Regulatory Briefing
Following a historic summer of sporting success at the Olympics, Wimbledon and Euros, and with the 2026 World Cup on the horizon, the focus on match fixing and sport integrity continues to grow, fuele ... -
CC5.1
- World Regulatory Briefing
The panel will bring together top executives from leading online gaming operators to discuss the critical challenges and innovative strategies in managing the delicate balance between providing a seam ... -
CC5.1
- World Regulatory Briefing
As emerging markets continue to open up, and a flurry of new licensing requirements hit operators, is a gap in filling compliance roles slowing operators in their growth strategies? According to a rec ... -
CC5 Delegate Lounge
- World Regulatory Briefing
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CC4.4
- World Regulatory Briefing
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CC4.2
- World Regulatory Briefing
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CC4.3
- World Regulatory Briefing
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CC4.4
- World Regulatory Briefing
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CC4.2
- World Regulatory Briefing
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CC4.3
- World Regulatory Briefing
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CC4.3
- World Regulatory Briefing
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CC4.2
- World Regulatory Briefing
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CC4.4
- World Regulatory Briefing
Combating Cybercrime Workshop
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CC4.1
- Combating Cybercrime Workshop
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CC4.1
- Combating Cybercrime Workshop
With the size of the global online gambling and betting industry amounting to US$85.62 billion in 2024, how far will attackers go to infiltrate networks? Uncover the secrets of today’s hackers and see ... -
CC4.1
- Combating Cybercrime Workshop
The critical intersection of regulatory compliance and security governance, equipping participants with the knowledge to navigate complex regulations such as GDPR, AML, and KYC. Gain insights into how ... -
CC4.1
- Combating Cybercrime Workshop
Strategies to gain executive buy-in for cybersecurity initiatives. Learn to align cybersecurity goals with business objectives, quantify the potential impact of cyber risks in terms that resonate with ... -
CC4.1
- Combating Cybercrime Workshop
In this eye-opening session, we witness a live demonstration of a hacking attack, showcasing the techniques and tactics used by cybercriminals in real-time. Gain valuable insights into the vulnerabili ...
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DEIB Programme
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Fast Forward Zone
- Networking Events
- DEIB Programme
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Fast Forward Zone
- DEIB Programme
Whether you’re experienced DEIB practitioner or only just starting to build your company’s DEIB strategy, this interactive session will review the critical and most effective parts of a DEIB strategy ...
Entering New Markets Workshop
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CC5.1
- Entering New Markets Workshop
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CC5.1
- Entering New Markets Workshop
The Nordic iGaming market is one of the largest and most lucrative in Europe. By 2028, the number of online casino players in Scandinavia is expected to reach 4 million, reflecting the growing demand ... -
CC5.1
- Entering New Markets Workshop
The United Arab Emirates is known for its advancements in payments as most transactions are handled through cashless modes. However, the banking system is still trying to catch up with other jurisdict ... -
CC5.1
- Entering New Markets Workshop
Whether you are an existing market or one that is emerging, cryptocurrency is increasingly being used as a form of payment across both land and online. With Howard Lutnick tapped as US Commerce Secret ... -
CC5.1
- Entering New Markets Workshop
South Africa is emerging as a dynamic hub for Web3-powered iGaming, blending its mobile-first audience, rising crypto adoption and progressive regulatory landscape. We explore how blockchain technolog ...
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Exhibition
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Fira Barcelona Gran Halls 2-5
- Exhibition
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Fira Barcelona Gran Hall 1
- Exhibition
Growth Markets Seminar
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ICE Centre Stage
- Growth Markets Seminar
The State of the Industry presentation opens the stage for Africa at ICE Barcelona. Here, delegates will gain valuable knowledge on sports betting, iGaming and land-based Casino verticals in Africa, g ... -
ICE Centre Stage
- Growth Markets Seminar
This session promises delegates an in-depth analysis of the innovative technologies fueling growth in Africa's gambling market. The panel will delve into how emerging technologies like Blockchain, NFT ... -
ICE Centre Stage
- Growth Markets Seminar
The African market known for its dynamism and complexity presents challenges and opportunities. Therefore, it's important attendees are equipped with knowledge and insights necessary to be able to nav ... -
ICE Centre Stage
- Growth Markets Seminar
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ICE Centre Stage
- Growth Markets Seminar
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ICE Centre Stage
- Growth Markets Seminar
Hear from leading experts across LatAm on how AI strategies & technologies are reshaping the industry, offering insights into the innovative approaches driving success in this rapidly evolving landsca ... -
ICE Centre Stage
- Networking Events
- Growth Markets Seminar
iGaming Customer Journey Workshop
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CC5.1
- iGaming Customer Journey Workshop
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CC5.1
- iGaming Customer Journey Workshop
Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touch ... -
CC5.1
- iGaming Customer Journey Workshop
In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. T ... -
CC5.1
- iGaming Customer Journey Workshop
This workshop will explore two of the most popular customer retention (CRM) strategies being used by global gaming operators to enhance engagement and loyalty, delving into the heated industry debate ... -
CC5.1
- iGaming Customer Journey Workshop
Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community found ...
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Innovating Lotteries Workshop
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CC4.1
- Innovating Lotteries Workshop
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CC4.1
- Innovating Lotteries Workshop
Redefine the future of the lottery industry in this powerful opening session by focusing on strategic partnerships, impactful public engagement and proactive public affairs. Discover how collaborating ... -
CC4.1
- Innovating Lotteries Workshop
Discover innovative strategies to captivate younger audiences by enhancing the lottery experience beyond traditional prizes. In this session, we’ll explore how lotteries can use celebrity partnerships ... -
CC4.1
- Innovating Lotteries Workshop
Transform your lottery operations by harnessing the power of charity partnerships, where financial success meets impactful purpose. Through a case study from the Postcode Lottery Group, we’ll explore ... -
CC4.1
- Innovating Lotteries Workshop
An exciting exploration of the role of AI in transforming the lottery industry, this session focuses on automation in operations as we question whether technology is always the best solution. While te ... -
CC4.1
- Innovating Lotteries Workshop
Get an exclusive, insider view on how venture capitalists and investors are redefining the lottery industry. In this masterclass, an expert investor panel will dive into the trends and innovations dri ...
Networking Events
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Fast Forward Zone
- Networking Events
- DEIB Programme
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ICE Centre Stage
- Networking Events
- Growth Markets Seminar
Safer Gaming Workshop
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CC5.2
- Safer Gaming Workshop
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CC5.2
- Safer Gaming Workshop
An introduction to the concept of positive play, we will address misconceptions about gambling and help you develop a better understanding. You will learn how to enhance your customer experience, iden ... -
CC5.2
- Safer Gaming Workshop
Step into the realm of data protection and privacy within the gaming industry, where safeguarding player information is not just a regulatory requirement but a cornerstone of player trust and loyalty. ... -
CC5.2
- Safer Gaming Workshop
How much do your customers understand gambling? • Enhancing gambling literacy and knowledge can prevent harm and increase loyalty. This workshop examines whether the industry priorities profit over pl ... -
CC5.2
- Safer Gaming Workshop
We empower industry leaders with the knowledge and tools to champion responsible gaming as a vital component of business growth. Discover how prioritising player well-being not only enhances customer ...
Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Setting the standard on sustainability - combining current ESG metrics with approaches customized for gaming, where is the industry currently? The path forward - outlining the strategies for the succe ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Understanding the role of ethical leadership - how transparent practices and robust compliance systems protect a company’s reputation, mitigate risks and ensure adherence to regulatory standards. How ... -
Sustainable Gambling Zone
- Sustainable Gambling Zone
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Sustainable Gambling Zone
- Sustainable Gambling Zone
Preparing for the CSRD - a detailed breakdown of the CSRD reporting requirements, including mandatory disclosures on ESG metrics. An overview of the implementation timeline and key deadlines -
Sustainable Gambling Zone
- Sustainable Gambling Zone
Why should startups and earlier stage businesses in gaming care about sustainability and what should they be doing about it? How are investors looking at sustainability? What can companies do to make ...
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