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19–21 January 2026

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Workshop Agendas

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Casino & Leaders Conference

10:00 10:45 CET

CC5.1

ICE Opening Headliner: Inside Bally’s Always-On Vision

As competition ramps up, both online and land-based gaming face new challenges worldwide. Bally’s La ...

Nadine Dereza,

International Broadcaster & Journalist

Soo Kim,

Chairman - Bally's Corporation

Cybercrime & Fraud Workshop

Entering New Markets Workshop

iGaming Customer Journey Workshop

Innovating Lotteries Conference

Safer Gaming Workshop

Sport Leaders Conference

WGF Keynotes

World Regulatory Briefing

Casino & Leaders Conference

10:00 10:45 CET

CC5.1

ICE Day 2 Headliner: From Streaming to Betting: DAZN’s Vision for the Future of Sports Entertainment

DAZN, the world’s leading sports entertainment platform, is transforming how fans experience sport. ...

Nadine Dereza,

International Broadcaster & Journalist

Shay Segev,

CEO - DAZN

Cybercrime & Fraud Workshop

Entering New Markets Workshop

iGaming Customer Journey Workshop

14:00 14:05 CET

CC5.2

Welcome from the Chair

Elen Barber,

Strategic Advisor
14:05 14:50 CET

CC5.2

Two AI Breakthroughs Changing Customer Acquisition

AI's impact on iGaming marketing accelerated dramatically in recent months. Here's what's happening: ...

Justin Deaville,

Managing Director - Receptional

Liam Piroddi-Crean,

Digital Creative Manager - Receptional
14:50 15:10 CET

CC5.2

Turning Tough Markets into Growth Engines: Formula for Player Retention in Changing Markets

Deep player understanding: how “data from everything” becomes actionable player archetypes and sessi ...

Joni Hovi,

- Fennica Gaming

Riikka Seppänen,

VP iCasino - Veikkaus
15:10 15:30 CET

CC5.2

Accelerating FTD Conversions with Personalised Video

Witness the welcome journey that lifted first-time deposits by 2.2 percentage points and delivered a ...

Alina Cozma,

Head of CRM Operations & Automations - SUPERBET

Ronald Griffin,

CEO - SEEN
15:30 16:05 CET

CC5.2

Behavioural Segmentation in iGaming: Sharpening Your Competitive Edge

In an increasingly competitive and innovative market, segmentation is essential if marketing campaig ...

Dan Thwaites,

Co-Founder - Capuchin Behavioural Science
16:05 16:45 CET

CC5.2

Gen Z & iGaming: Product Experience Strategy for the Digital Native Generation

How are gen-z's digital habits influencing their expectations of their iGaming experiences? How can ...

Åsa Thelin,

Head of Design & Experience - Svenska Spel

Innovating Lotteries Conference

Safer Gaming Workshop

Sport Leaders Conference

WGF Keynotes

World Regulatory Briefing

Cybercrime & Fraud Workshop

10:00 10:05 CET

CC4.1

Welcome from the Chair

David Brace,

Chief Alliance & Partnerships Officer - Continent 8
10:05 10:30 CET

CC4.1

Scale Your Bonus Strategy: Moving from Signals to Value-Driven Decisions

Operators invest heavily in stronger bonus engines, more sophisticated risk tooling, and increasingl ...

Ed Dickerson,

Co-Founder & COO - Greco
10:30 11:10 CET

CC4.1

The New Frontline: AI-Driven Fraud, Deepfakes and Synthetic Identities

Operators in regulated markets are already reporting deepfake onboarding attempts indistinguishable ...

Gerardo Prieto,

- The Mill Adventure
11:10 11:50 CET

CC4.1

From Firefighting to Fault-Proofing, Fixing Cyber Risk at Its Source

Most gaming operators continue to spend more each year on cybersecurity — yet outages, fraud, and br ...

David Brace,

Chief Alliance & Partnerships Officer - Continent 8

Jarvis Pelletier,

Vice President IT & Gaming Systems - Saskatchewan Indian Gaming Authority
11:50 12:30 CET

CC4.1

The Next Wave of Threats: AI, Bots, DDS Attacks and Transaction-Stage Manipulation

The modern threat surface extends beyond onboarding — fraudsters now target the transaction layer it ...

Chad Reimers,

General Manager, Fraud and Identity - TransUnion, UK & Europe

Mark Flores Martin,

CEO - XGENIA

Panagiotis Skyrlas,

Vice President, Regulatory Affairs - SUPERBET

Simon Marchand,

Senior Advisor – Fraud & Risk - DataDome

Zach Bailey,

CTO - Primero Games

Entering New Markets Workshop

10:00 10:05 CET

CC5.1

Welcome from the Chair

Brendan D. Bussmann,

Managing Partner - B Global
10:05 10:50 CET

CC5.1

Launching an Emerging Jurisdiction: The Roadmap to Regulatory Reality in 2026

In the past few years, we have witnessed Japan develop its regulatory framework for integrated resor ...

Brendan D. Bussmann,

Managing Partner - B Global

Christina Hu,

Chief Strategy Officer - Momentum

Dmitry Starostenkov,

- EvenBet Gaming

Itai Pazner,

- Former CEO, 888 Holdings & Consultant, Strategic Advisory

Philippa Bowland,

Commercial Director - iGaming - Momentum
10:50 11:10 CET

CC5.1

Testing Grey Market Exits as Regulation Accelerates

As regulation expands rapidly across global markets, from the Philippines to India, operators and su ...

Kyle Wiltshire,

CEO - TESTA
11:10 11:50 CET

CC5.1

Building Your Marketing Playbook in LATAM & Africa’s Fastest-Growing Markets

As key markets like Brazil, Nigeria and Cameroon have transitioned from grey operations, with a domi ...

Nefeli Papadopoulou,

New Business Account Manager - Google
11:50 12:30 CET

CC5.1

Case Study: Brazil in Play, the Challenge of Operating in a Market Under Construction

Brazil is experiencing a unique moment – the consolidation of a new betting market. Looking through ...

Ana Paula Castello Branco,

CMO - BetMGM Brazil

Andre Sapuca,

Principal Product Manager - BetMGM Brazil

Brendan D. Bussmann,

Managing Partner - B Global

Daniel Xavier,

COO - BetMGM Brazil

Safer Gaming Workshop

10:00 10:05 CET

CC5.2

Welcome from the Chair

Will Mace,

WNM Consulting - Director
10:05 10:50 CET

CC5.2

Prevention Through Empathy Engineering: Humanising Digital Interventions

Enter the intersection of behavioural science, UX design, and data-driven messaging. This session fo ...

Arno Nagelschmied,

Managing Director Responsible Gambling - Casinos Austria AG - Österreichische Lotterien GmbH

Inga Varno-Baloglu,

Head of Responsible Gaming - OlyBet

Michael Wohl,

Professor and Graduate Chair in Psychology - Carleton University

Travis Sztainert,

Director of Research and Education - International Center for Responsible Gaming
10:50 11:10 CET

CC5.2

Empathy in Action: Human-Centred Interventions in Land-Based Casinos

In physical venues, player support relies on human judgement, observation, and in-person communicati ...

Sam Douglas,

Director of Safer Gambling - The Hippodrome Casino
11:10 11:45 CET

CC5.2

Yesterday’s Tools Won’t Solve Tomorrow’s Problems: Operationalising Safer Gambling as a Business Capability

As gambling products, customer behaviour, and regulatory expectations evolve, traditional safer gamb ...

Jay Robinson,

Managing Director - JR Consulting
11:45 12:30 CET

CC5.2

Preventing the Next Generation of Harm: Behavioural Design and Emotional Regulation in Gaming

Explore how gaming products can teach and reinforce self-regulation, awareness, and resilience — emb ...

Karl Wang,

Client Solutions Manager - TikTok

Mary Donohue,

CEO & Founder - The Digital Wellness Center

Richardson Amartey,

Director of Youth Safety and Social Media - The Digital Wellness Center