Fira Barcelona Gran Via,

18–20 January 2027

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The Future of Gaming Technology at ICE

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Hall 7: The Epicentre of Gaming Tech Innovation

Across the global gaming industry, technology is becoming increasingly central to growth, operational efficiency, compliance, player protection and product innovation. 

Through ongoing market research, audience insights and consultation with senior technology leaders from across the sector, ICE has identified growing demand for more focused conversations around enterprise technology, AI, payments, infrastructure and data-led innovation. 

The launch of Hall 7 reflects that evolution – creating a stronger platform for the businesses and decision-makers driving the next phase of gaming technology. 

Get Involved Today

Previous Tech Sponsors Have Included

The Market Opportunity

300%
PROJECTED
Growth in senior technology decisionmakers at ICE 2027
78%
ATTENDEES
Influence or make purchasing decisions
22+
BILLION DOLLARS
Projected online gaming operator technology investment in 2026
1+
TRILLION DOLLARS
Forecast global gambling GGR by 2030

Get in Front of the Industry's Leading Brands

Discover the Vision Behind Hall 7

Ready to find out more about exhibiting or sponsoring Hall 7 at ICE 2027?

Fill in the form now to get access to the official sponsorship brochure! Remember: on the 18 - 20 January 2027, more than 13,000 companies will gather in Barcelona at Hall 7 to drive their business forward with the latest in gaming technology.

Make sure it's your business card they take back to the office, not your competitors.