Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Sustainable Gambling Zone

Sustainable Gambling Zone

Formerly known as the Consumer Protection Zone, this award-winning feature at ICE is back, bigger and better than ever. Recognized by both the Vixio Regulatory Awards and Casino Guru Awards, it’s one of ICE’s most valued and impactful showcases.

In 2025, the Sustainable Gambling Zone has nearly doubled in size, solidifying its role as the leading platform for advancing safer gambling practices, driving policy discussions, and fostering collaboration. Beyond safer gambling, it embraces a holistic approach to sustainability, integrating pillars such as Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG).

Join us as we set new standards, elevate sustainability, and shape the future of responsible gaming.

 

 

CPZ winner

 

 

 

Casino Guru Awards

 

While expanding its focus to include ESG and DEI, the Sustainable Gambling Zone remains dedicated to its core mission: consumer protection. This space will spotlight cutting-edge tools, products, and technologies designed to enable proactive and preventive measures in safer gambling, such as:

  • Self-assessment tools for players
  • Risk detection systems to identify potential harms early
  • Player analytics for tailored, safer experiences
  • Affordability checks and managing financial risks
  • Biometric solutions for secure player identification
  • Interactive interventions for real-time player support
  • KYC and onboarding innovations to enhance player safety
  • Self-exclusion and player-blocking technology
  • Education campaigns to raise awareness
  • Clinical approaches and treatments for those in need

 

Additionally, the zone will highlight the latest developments in:

  • Corporate Sustainability Reporting Directive (CSRD) compliance
  • Carbon footprint reduction strategies
  • Sustainability throughout the lifecycle and value chain
  • Diversity, Equity, and Inclusion (DEI) initiatives

SGZ in pictures at ICE 2024 

Fund-Raising  

With the support of leading operators and suppliers, over €270,000 has been raised to date to drive consumer protection initiatives in the gambling industry.

Is your brand ready to take a stand for safer gambling and become a key part of ICE’s consumer protection initiatives?

Show your commitment to progress by joining our fundraising efforts. Together, we can make an even greater impact.

Get involved by reaching out to ewa.bakun@clariongaming.com today! 

2025 Donors


 

2025 SGZ Exhibitors

Three Days of Education

With a dedicated stage right on the show floor, ICE Barcelona is committed to delivering invaluable education on sustainability and consumer protection across all three days—completely free for visitors.

While the final agenda is being crafted, you can look forward to sessions featuring the latest insights on policy, cutting-edge research, best practices, and innovative technologies driving the future of safer and more sustainable gambling.

To get a taste of what’s in store, take a look at last year’s agenda for a glimpse of the high-caliber content you can expect.

2025 Agenda

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Sustainable Gambling Zone
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Presentation of the fundraising total to this year’s charity partner by Clarion Gaming and donating partners.
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Pros and cons of cooperation - sharing of data, know-how and best practice for a better understanding of consumer behaviours. Involvement and input into prevention and treatment campaigns.
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Switching from a pure 'harm prevention' narrative to a wider 'social impact' message – Lessons from lottery and US casinos on building and promoting a healthier relationship with gambling brands and c ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
     
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Reinventing or inventing the wheel - avoiding the mistakes already made in more mature online markets. Localising RG - how should practice and regulations be adapted with the view of player profiles.
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Introduction by Francesc Perendreu, President, ACENCAS
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Focus on the future of responsible gambling in Spain, addressing the main challenges and opportunities in the sector. Topics for discussion include potential actions within the current context, existi ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Join this exercise that demonstrates how distractions and temptations can destabilise us and highlights the importance of self-control and balance in an environment full of stimuli. Reflect on the con ...
Sustainable Gambling Zone
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Review of the grants offered by the ICE Research Institute, a cooperation of Clarion Gaming, the Fira Gran Via and City of Barcelona. Addressing the lack of research in prevention vs. clinical and hea ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Examining policy and regulatory trends and their drivers - from liberal and restrictive regulatory frameworks. The pros and cons of regulatory changes: affordability/financial checks, deposit and spin ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    With Paris Olympics seeing double the betting volumes compared to the Tokyo games, and a 185% increase on the use of voluntary RG tools by UK betters on the Euros, how operators and regulators balance ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Omni-channel-based tech innovations - is land-based environment falling behind on utilising tech to advance consumer protections? What are the advantages of a single view of the players - technical an ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
     
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Beyond player analytics and machine learning, what difference does AI make? First case studies of product implementations. The importance of markers of harm - data points needed to respond and the bal ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Can machines be more effective than humans in player interventions? Case studies and beta tests of products and technologies. Regulatory challenges and limitations in the use of AI in safer gambling.
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Exploring the data that is available to gambling operators, evidence from the UK, US and other jurisdictions – what can it tell us? Managing player questions around privacy, data breaches, and third-p ...
Sustainable Gambling Zone
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Setting the standard on sustainability - combining current ESG metrics with approaches customized for gaming, where is the industry currently? The path forward - outlining the strategies for the succe ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Understanding the role of ethical leadership - how transparent practices and robust compliance systems protect a company’s reputation, mitigate risks and ensure adherence to regulatory standards. How ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
     
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Preparing for the CSRD - a detailed breakdown of the CSRD reporting requirements, including mandatory disclosures on ESG metrics. An overview of the implementation timeline and key deadlines
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Why should startups and earlier stage businesses in gaming care about sustainability and what should they be doing about it? How are investors looking at sustainability? What can companies do to make ...