Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Sustainable Gambling Zone

What is the Sustainable Gambling Zone (SGZ)?

An integral part of the ICE, and located at its heart, winner of the Vixio Global Regulatory Awards 2022, the Sustainable Gambling Zone (SGZ) has established itself as THE place to discover the latest innovations in safer gambling.

 

CPZ winner

 

SGZ is a great place to:  

  • Learn about the latest safer gambling and positive play research and innovations from leading suppliers, academics and the third sector 

  • Network with other operators, regulators and the representatives of the third sector who are committed to advancing safer gambling tools and approaches  

  • Attend discussions, case studies and debates on a variety of topics from safer gambling to sustainability and ESG  

  • Get advice from experts on how to implement the most effective measures in your business, so they’ll become your competitive advantage rather than a compliance headache  

Don’t miss out – visit SGZ for:  

  • Its safer gambling innovation showcase, which will highlight the latest and greatest safer gambling products, tools and services that you can implement straightaway to comply with the latest regulations and to ensure the sustainability of your business 
  • A safer gambling networking lounge, where you can connect with other attendees and learn more about their work  

  • A safer gambling theatre as your resource centre offering three days of education on the latest developments, case studies on the effectiveness of tools and guidelines on successful implementations. 

2024 SGZ Donors

SGZ fund-raising  

£52,800 was raised in 2023, with donations from Les Ambassadeurs, Only Prizes, Kindred Group, Flutter, IGT, Betsson, Greentube and BettorView. The donation went to four charities: AGOG (Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK). 

Are you a progressive gambling brand that wants to associate its name with the ICE London consumer protection efforts? Join the fund-raising effort by contacting us at ewa.bakun@clariongaming.com.  

Exhibiting at SGZ 

The exhibition space at the Sustainable Gambling Zone is now sold out, but contact us for inclusion on the wait-list and for opportunities in other events, including ICE 2025.

2024 SGZ Exhibitors

2024 Sustainable Gambling Zone Agenda:

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06 Feb 2024
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    UK vs. rest of the world – are other markets doomed to be subject to similar regulatory restrictions?    Getting ahead of the regulatory pressures   Using RG as a competitive advantage    How do you m ...
    • Consumer Protection Zone
    Consumer Protection Zone
    Educating your partners on the changing standards and need to adopt them   Understanding the steps for effecting change across the supply chain: from data collection to standards enforcement    Legal, ...
    • Consumer Protection Zone
    Consumer Protection Zone
07 Feb 2024
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Pros and cons of both approaches   Exploring the drivers behind the move towards prescriptive regulation    Effectiveness of fines and regulatory interventions   
    • Consumer Protection Zone
    Consumer Protection Zone
    Outlining how third sector is financed and supported around the world    The future of the Levy in the UK gambling reform    Ensuring integrity in the cooperation between the gambling industry and the ...
    • Consumer Protection Zone
    Consumer Protection Zone
    Ensuring one personalised message from the start    Reflecting integrated messaging in internal cooperation between compliance and marketing teams    Creating one voice of care to tap and retain a tru ...
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Responsible marketing: how to communicate safer gambling messages that land Engaging responsible promotion across the marketing ecosystem of affiliate partners Ensuing smooth on-boarding in the era of ...
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Changing the language around safer gambling for maximum effectiveness and minimum stigma Technology & chatbots vs. human-led tools Role of AI in detection vs. intervention Quantity vs. quality of inte ...