Fira Barcelona Gran Via,

18–20 January 2027

NEW FOR ICE 2027

7 Themes Anchored in Industry Prorities

The new way for non-exhibiting suppliers to attend ICE. MeetMe gives you a structured, paid-access pass with prescheduled meetings, exclusive early access, and everything you need to make every hour count at Fira Barcelona.

The 2027 Agenda

  1. Staying Ahead on New Technology, AI & Security

    Find the technology that belongs on your roadmap

    Your roadmap has to deliver more than new features. This page will help you assess how AI and automation can support revenue, efficiency and secure operations, with your existing systems and implementation priorities in mind. Start with news and insights, then compare relevant suppliers and the questions you want to take into the technology sessions.

  2. Growing Revenue & Customer Lifetime Value

    Grow beyond the next acquisition

    Acquiring customers is only part of the growth question. With acquisition costs and bonus fatigue to consider, how do you build lasting loyalty? Find news and insights to help you improve the player journey, strengthen retention and get more from your marketing, then investigate the suppliers and sessions relevant to your priorities.

  3. Reducing Regulatory Risk & Full Compliance

    Turn changing rules into practical compliance priorities

    Regulatory change means different requirements across the markets you operate in. Get the news and insights you need to assess what those developments mean for your business, from anti-money laundering (AML) to licensing and illegal-market exposure. Then connect your compliance questions with relevant suppliers and sessions.

  4. Preparing for the Next Gen of Product & Operational Innovation

    Bring your next gaming concept closer to reality

    What’s next for your casino and sportsbook—and what will it take to deliver it? Get industry perspectives on new product ideas and emerging formats such as prediction markets. Build a clearer picture of the possibilities and their operational implications, then investigate relevant suppliers and sessions.

  5. Setting New Standards on Responsible Gambling & ESG

    Practical support for responsible growth

    Player protection, people, communities and sustainability all have a place in the responsible growth conversation. Use news and insights to assess your responsible gambling and environmental, social and governance (ESG) priorities, then find relevant suppliers and sessions to help you decide what to take forward across your business.

  6. Accelerating Latin American Localisation

    Shape your Latin American growth plans, country by country

    Where are the opportunities for your business—and what will it take to make the model work locally? Start with news and insights to assess localisation alongside your ambitions for scale and profitability. Then investigate supplier expertise and sessions relevant to the countries you have in mind.

  7. Navigating Africa’s Fastest Growing Markets

    Plan your next African market move with local insight

    Building a regulated business means understanding the market you want to enter, the partners you need and the local politics around it. Use news and insights to prepare your entry plans with a clearer view of that context, then identify suppliers and sessions that address the questions behind your next move.

Event location…

Fira Barcelona Gran Via
Av. Joan Carles I, 64, 08908 Barcelona, Spain

Monday 18th January, 2027, 10:00 – 18:00 CET

Tuesday 19th January, 2027, 10:00 – 18:00 CET

Wednesday, 20th January, 2027, 10:00 – 16:00 CET