Fira Barcelona Gran Via,
18–20 January 2027
Grow beyond the next acquisition
Acquiring customers is only part of the growth question. With acquisition costs and bonus fatigue to consider, how do you build lasting loyalty? Find news and insights to help you improve the player journey, strengthen retention and get more from your marketing, then investigate the suppliers and sessions relevant to your priorities.
Find support for the whole customer journey
From acquisition to loyalty, compare approaches to the priorities behind your marketing performance. Browse the suppliers below for acquisition services, analytics and loyalty solutions, then decide who you want to ask about your retention challenges and customer experience.
Keep your customer strategy informed
‘You’re forced to innovate’: The operators reinventing how they find new players
In an industry where regulation is constantly changing, competition for new users is rife. LiveScore Group’s Sam Sadi, PlayOJO’s Andrew Steddy and LOTTO24’s Barbara Winderlich provide perspectives on the race for player acquisition.
What really makes a brand in regulated gambling?
Building a brand that truly stands out in the heavily regulated and over-saturated gambling sector is no mean feat. iGB met up with three industry experts in the form of Casumo CEO Francesco Postiglione, former 888 Holdings CEO Itai Pazner and ex-SIS head of marketing Paul Rees to delve into what really makes a hit brand these days.
‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook
Betano was just a tournament supporter of the biggest World Cup in history. Kaizen Gaming CCO Julio Iglesias Hernando outlines the FIFA journey, the architecture of its Tottenham agreement and why he thinks much of the sector still doesn't understand marketing.
Monday 18th January, 2027, 10:00 – 18:00 CET
Tuesday 19th January, 2027, 10:00 – 18:00 CET
Wednesday, 20th January, 2027, 10:00 – 16:00 CET
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