How can you make the player journey work better and improve marketing performance? Use the sessions to hear industry perspectives on acquisition and retention, and bring fresh questions to your campaign planning and supplier conversations.
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( - UTC -1 )CC5.3
- Growing Customer Value
What does it take to be an effective iGaming marketing leader? Increasingly, marketing leaders must synergise creative storytelling, data science, and exacting regulatory compliance to help their bran … Read More -
( - UTC -1 )CC5.3
- Growing Customer Value
Maintaining distinction in a saturated market is no longer about shouting, or showing, the loudest. As digital products become ever more streamlined and accessible, attention is the new currency in th … Read More -
( - UTC -1 )CC5.3
- Growing Customer Value
In an era in which operators are grappling with the challenge of personalising the customer journey for long term retention, might the key to successful retention lie in understanding ‘the player’ dee … Read More -
( - UTC -1 )CC5.3
- Growing Customer Value
The Roadmap from AI Adoption to Impact: Bridging the Adoption-Transformation Gulf: The boardroom calls out your AI rollout: how is it actually benefitting the business? Whilst AI adoption is near-univ … Read MoreSpeakers -
( - UTC -1 )CC5.3
- Growing Customer Value
Why is retention strategy so flawed? Operators continue to rely on short-term fixes, like costly upfront bonuses and passive "we miss you" emails, which fail to build real player loyalty. Modern reten … Read More -
( - UTC -1 )CC5.3
- Growing Customer Value
From aggressive advert saturation and influencer endorsements to the growing celebration of women's sport and market of female fans and bettors, gambling media stands at a pivotal crossroads. As globa … Read More -
( - UTC -1 )CC5.3
- Growing Customer Value
Traditional reactive VIP management models are falling behind in an era defined by real-time data and strict regulatory oversight. Today’s top operators rely on artificial intelligence and predictive … Read More
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