Fira Barcelona Gran Via,

18–20 January 2027

A stronger basis for your next product decision

Consider how developments in casino, sportsbook and emerging formats can inform your product direction. The sessions bring industry perspectives to the choices ahead, so you can weigh new gaming concepts alongside what they would mean for your operation.

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  1. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Whilst AI-driven personalisation shapes modern iGaming, over-automation risks turning thrilling entertainment into transactional oversight. Discover how iGaming product leaders are designing player-ce … Read More
  2. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The blurring boundary between prediction markets and sports betting is redefining product portfolios and brand identities across the industry. Once viewed as competing models, predictions technology a … Read More
  3. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The distinction between land-based and online casinos is fading as operators combine digital gamification with live social experiences. This discussion examines how seamless omnichannel ecosystems, re … Read More
  4. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The question is no longer how your ‘welcome back’ email with personalised recommendations can stand out in your players’ overcrowded inboxes. It’s now how personalisation begins on your platform, in r … Read More
  5. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    What is the new gold standard in digital user experience? Personalisation and real-time gamification are integral and receive the lion’s share of attention, but how and why must the balance be achieve … Read More
  6. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Artificial Intelligence in game design is evolving far beyond dynamic graphics. Today, agentic AI powers real-time world generation, conversational NPCs, and predictive responsible gaming tools that p … Read More
  7. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    A tool is only as powerful as the organisation using it. Buying AI capability without a clear strategy leads to stranded pilots, undertrained teams, and unproven ROI. In iGaming, where regulatory hurd … Read More
  8. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Live-streamed "box breaking", team-based blind bidding, and repack platforms have quietly created a parallel gambling ecosystem, capturing the next generation of sports fans and bettors whilst evading … Read More

 

Connect product ideas with practical delivery support

A new game concept raises different questions from the platform or systems that support it. Browse game studios and technology providers with your product ambitions and operating requirements in mind. You can identify who to ask about new gaming experiences, integration and the support your team would need to put an idea into practice.

 

Understand the trends behind the next gaming experience

Put product developments and shifts in player behaviour in context, with insights to help you judge which ideas deserve further attention from your team.

Cutting RTP in the UK: A margin fix or a market misstep?

As tax pressures mount, UK operators are quietly lowering online RTP – but evidence from Germany and industry voices suggests the strategy may ultimately backfire.

Read Article

Prize draws: A fringe market moves into the mainstream

Prize draws are fast becoming a mainstream, social-first growth engine full of opportunity for traditional operators. Currently they sit outside full gambling regulation, but how long can that regulatory gap hold?

Read Article

Casino 2.0: Where does iGaming go from here?

iGB’s latest market intelligence report, produced in partnership with GR8 TECH, examines how changing consumer behaviours, new technologies and evolving entertainment habits are driving the next phase of online casino innovation

Read Article
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The place the world of gaming goes to do business

Your next product discussion can start at ICE Barcelona. See how to attend, then plan the supplier conversations that matter to your product and operations teams.

Put your product plans in a broader business context

New technology, customer lifetime value and regulatory requirements all bring another perspective to product planning. Follow the ICE themes that address the questions behind your next move.

Explore all seven themes

Event location…

Fira Barcelona Gran Via
Av. Joan Carles I, 64, 08908 Barcelona, Spain

Monday 18th January, 2027, 10:00 – 18:00 CET

Tuesday 19th January, 2027, 10:00 – 18:00 CET

Wednesday, 20th January, 2027, 10:00 – 16:00 CET