Fira Barcelona Gran Via,

18–20 January 2027

Connect product ideas with practical delivery support

A new game concept raises different questions from the platform or systems that support it. Browse game studios and technology providers with your product ambitions and operating requirements in mind. You can identify who to ask about new gaming experiences, integration and the support your team would need to put an idea into practice.

 

Understand the trends behind the next gaming experience

Put product developments and shifts in player behaviour in context, with insights to help you judge which ideas deserve further attention from your team.

Cutting RTP in the UK: a margin fix or a market misstep?

As tax pressures mount, UK operators are quietly lowering online RTP – but evidence from Germany and industry voices suggests the strategy may ultimately backfire.

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Prize draws: A fringe market moves into the mainstream

Prize draws are fast becoming a mainstream, social-first growth engine full of opportunity for traditional operators. Currently they sit outside full gambling regulation, but how long can that regulatory gap hold?

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Casino 2.0: Where does iGaming go from here?

iGB’s latest market intelligence report, produced in partnership with GR8 TECH, examines how changing consumer behaviours, new technologies and evolving entertainment habits are driving the next phase of online casino innovation

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The place the world of gaming goes to do business

Your next product discussion can start at ICE Barcelona. See how to attend, then plan the supplier conversations that matter to your product and operations teams.

Put your product plans in a broader business context

New technology, customer lifetime value and regulatory requirements all bring another perspective to product planning. Follow the ICE themes that address the questions behind your next move.

Explore all seven themes

Event location…

Fira Barcelona Gran Via
Av. Joan Carles I, 64, 08908 Barcelona, Spain

Monday 18th January, 2027, 10:00 – 18:00 CET

Tuesday 19th January, 2027, 10:00 – 18:00 CET

Wednesday, 20th January, 2027, 10:00 – 16:00 CET