Fira Barcelona Gran Via,

18–20 January 2027

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2026 Agenda

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18 Jan 2027
  1. CC4.1
    Networking Breakfast Briefing
    The WorldGaming Council Lounge is a secluded and confidential space exclusive to Council Members, to ...
  2. WorldGaming Stage
    The State of Gaming Technology 2027
    The gaming industry is entering a period of rapid technological transformation. This opening session ...
  3. CC5.1
    How Safe is Your Licence? Navigating Jurisdictional Security in Global Markets
     
  4. CC5.3
    A Journey Back to Discovery? Balancing Automation and Player Discovery in iGaming
    Whilst AI-driven personalisation shapes modern iGaming, over-automation risks turning thrilling ente ...
    Alan Conlan
    Alan Conlan,
    Director of Product Design - Evoke
  5. CC5.2
    The Tax Transition: from Inhibitor to Enabler for Africa's Gaming Markets
    Despite vastly different regulatory regimes in Africa's gaming markets, taxation remains a consisten ...
    Peter Emolemo Kesitilwe
    Peter Emolemo Kesitilwe,
    CEO - African iGaming Alliance
  6. Sustainable Gambling Zone
    SGZ Charity Donation Ceremony
     
  7. WorldGaming Stage
    CTO Roundtable: What Worked, What Failed & Why?
    Technology transformation rarely follows a perfect roadmap. This session brings together operators a ...
  8. CC4.2
    Boardroom: Do Policymakers Understand the Economics of Gaming in 2027?
    To identify the regulatory and market pressures that impact the profitability and competitiveness of ...
  9. CC4.3
    Boardroom: Does the Industry Have a Clear Definition of What is Illegal and What is Not?
    To establish whether inconsistent definitions of illegal, unlicensed and unregulated gambling ultima ...
  10. CC4.4
    Boardroom: What Actually Moves the Needle in Terms of Channelisation?
    To identify which regulatory, commercial and enforcement measures genuinely ensure players gamble wi ...
  11. CC5.2
    The Growth Paradox: What is Needed to Protect Legal Revenue in Africa's Gaming Markets?
    Off-shore illegal operators drain tax revenues, undermine responsible gaming, and weaken regulators' ...
    Bashir Are
    Bashir Are,
    CEO - Lagos State Lotteries & Gaming Regulatory Board
    Shay Hamilton
    Shay Hamilton,
    CEO - Tola Mobile
  12. Sustainable Gambling Zone
    Breaking the KYC Bottleneck: Achieving Faster, Safer Verification
    For operators, slow or repeated KYC checks can drive legitimate customers away while leaving teams w ...
    Antony Jordan
    Antony Jordan,
    Head of Payment & KYC - ODDSET Sportwetten GmbH
    Bogdan Ursu
    Bogdan Ursu,
    Head of KYC and Customer Verifications - Betfred
    Olena Demchenko
    Olena Demchenko,
    Director of Legal and Compliance - JOI Gaming
  13. CC5.3
    Sportsbooks x Prediction Markets: Adaptation, Incorporation, or Reinvention?
    The blurring boundary between prediction markets and sports betting is redefining product portfolios ...
    Rohini Sardana
    Rohini Sardana,
    Founder & CEO - Wise Wager
  14. CC5.1
    Ask The Regulator: Oversight Expectations vs. Operator Realities in 2027
     
  15. WorldGaming Stage
    ICE Opening Ceremony
     
  16. Sustainable Gambling Zone
    Are We Protecting Young Adults or Just Checking Their Age?
    While an 18-to-25-year-old can pass an ID check in seconds, their risk profile can evolve far more c ...
    Bjørn Helge Hoffmann
    Bjørn Helge Hoffmann,
    - Norsk Tipping
    Michelle Malkin
    Michelle Malkin,
    Director, Gambling Research and Policy Initiative (GRPI) - East Carolina University
    Tracy Parker
    Tracy Parker,
    SVP Accreditation, Advisory and Insights - Responsible Gambling Council (Canada)
  17. CC5.2
    A Case Study in Digital Regulatory Infrastructure: How Tanzania is Scaling the Market Observatory
    Digital regulatory intelligence is rapidly becoming the bedrock for oversight, market integrity, and ...
  18. CC5.3
    Omnichannel Innovation: How are Casino Operators Integrating Live & Digital into a Unified Customer Journey?
    The distinction between land-based and online casinos is fading as operators combine digital gamific ...
    Paul Richardson
    Paul Richardson,
    SVP International Casino - Merkur Group
  19. CC5.1
    The Compliance Paradox: More Data, Same Results?
     
  20. CC5.2
    Case Studies in National Regulatory Collaboration: How Operators and Regulators are Aligning in Kenya and Nigeria
    Two of Africa’s largest gaming markets, Kenya and Nigeria, are leading the continent in real-time ov ...
    Peter Karimi
    Peter Karimi,
    Director General - Gaming Regulatory Authority
  21. Sustainable Gambling Zone
    Beyond the Single Customer View: First Findings from Czech IRIS
    The Czech Republic is putting what may be the first market wide Single Customer View into practice. ...
    Jan Řehola
    Jan Řehola,
    Director - Institute for Gambling Regulation (IPRH)
  22. CC4.2
    Boardroom: Are We Building Businesses That Want Players to Behave in Ways Regulators Don't?
    To confront whether current business models, commercial incentives and regulatory expectations are f ...
  23. CC4.3
    Boardroom: Is the Right to Advertise Really Valuable for Licensed Operators?
    To establish whether the freedom to advertise actually makes licensed operators more competitive, or ...
  24. CC4.4
    Boardroom: Has The Cost of Compliance Become Unfeasible for Licensed Operators?
    To debate whether the compliance burden on licensed operators is ultimately strengthening the appeal ...
  25. CC5.3
    The Platform Vision: How Lagging Personalisation is Harming Retention
    The question is no longer how your ‘welcome back’ email with personalised recommendations can stand ...
  26. WorldGaming Stage
    Day 1 Headliners
     
  27. Sustainable Gambling Zone
    Safer Gambling and UX Across the Player Journey
    Safer gambling depends on effective UX: what players see, understand and can do at key moments throu ...
    Carly Grace Allen
    Carly Grace Allen,
    Senior UX Designer - Norsk Tipping
    James Boyles
    James Boyles,
    Director Player Experience - Evoke
    Paul Foster
    Paul Foster,
    CEO - Crucial Compliance
    Pedro Romero
    Pedro Romero,
    Chief of SG Partnerships - BetBlocker
  28. CC5.1
    Channelisation Challenged? Leveraging Regulated Operators’ Strengths Against Illegal Offerings
     
    Jesper Karrbrink
    Jesper Karrbrink,
    CEO - Immense Group
  29. CC5.3
    What Keeps Customers Coming Back? Exploring the Mechanics of UX’s Gold Standard
    What is the new gold standard in digital user experience? Personalisation and real-time gamification ...
  30. CC5.2
    Anchored, Ambitious, Assured? Inviting Investment for African Gaming Markets' Next Growth Phase
    What are the non-negotiable financial, technological, and governance assurances required for enterin ...
    Jeremiah Maangi
    Jeremiah Maangi,
    CEO - iGaming AFRIKA
    Serge Nyombayire
    Serge Nyombayire,
    - Rwandan Development Board
    Thando Lamula
    Thando Lamula,
    Board Chairperson - Mpumalanga Economic Regulator
  31. Sustainable Gambling Zone
    Affordability Checks vs. Behavioural Risk: When Do Operators Act?
    When affordability data says intervene, but player behaviour says otherwise, what should operators t ...
    Cameron Flood
    Cameron Flood,
    Head of Product - Yaspa
    Paula Murphy
    Paula Murphy,
    Head of Commercial - Mindway AI
    Stephen A. Murchie
    Stephen A. Murchie,
    Chief Compliance Officer - Ellipse Entertainment Limited
    Wes Himes
    Wes Himes,
    Senior Adviser - BGC
  32. CC4.4
    Boardroom: Are Blanket and Continental Taxation Models Undermining the Competitiveness of Legal Gambling?
    To debate the rationale of rethinking approaches to gambling taxes, amid the prospect of tax increas ...
  33. CC4.2
    Boardroom: Does The Industry Need to Reset Investor Expectations?
    To debate whether investor expectations of growth, profitability and quick returns hold true in a re ...
  34. CC4.3
    Boardroom: What Balance Should Policymakers Strike Between Education, Protection and Prohibition in an Increasingly Digital World?
    To examine, informed by new IRI research into young people’s use of digital platforms and associated ...
  35. CC5.1
    If Prediction Markets Win, What Does Gaming Actually Lose?
     
  36. CC5.3
    From Visuals to Deep Front End Engagement with Generative AI
    Artificial Intelligence in game design is evolving far beyond dynamic graphics. Today, agentic AI po ...
  37. CC5.2
    Eyes on Ethiopia: What's the Vision Behind Market Transition?
    Following a comprehensive regulatory reset, Ethiopia’s gambling sector is poised to become a vital d ...
    Desse Djene
    Desse Djene,
    Independent Gaming Consultant
  38. Sustainable Gambling Zone
    Identifying Illegal Gambling Sites: Closing the Consumer Awareness Gap
    According to a recent operator survey, 80% of adults say they would not knowingly use an illegal gam ...
    Alex Roberts
    Alex Roberts,
    Director of Policy - Betting and Gaming Council
    James Elliott
    James Elliott,
    Director & Founder - Gamecheck
  39. CC5.2
    Building A Brand That’s Worth It: Maximising the Return on Marketing, Retention and Acquisition Strategy
    The financial cost of entering Africa's gaming markets is just the beginning of the challenge for op ...
    Fiona Munyana
    Fiona Munyana,
    Head of Online Operations - Elephant Bet
  40. CC5.3
    Beyond the Pilot: Pragmatic, Paced & Profitable AI Deployment
    A tool is only as powerful as the organisation using it. Buying AI capability without a clear strate ...
    Kanda Kumar
    Kanda Kumar,
    Director of Artificial Intelligence - Evoke
  41. CC5.1
    Managing Risk Across Fragmented Markets: Rising Cross-Border Compliance
     
  42. Sustainable Gambling Zone
    Neuroinclusion in Practice: Removing the Barriers to Talent
    Across gambling’s fast paced, customer facing and operational environments, everyday working practic ...
    Caroline Newman
    Caroline Newman,
    Experienced Compliance Director & MLRO; Founder - The Newman Practice
  43. Sustainable Gambling Zone
    The Casino Floor as a Health Intervention: Can Neuroarchitecture Deliver?
    Could casino design improve wellbeing as well as customer experience? Emerging servicescape research ...
  44. WorldGaming Stage
    ICE Landmark Awards
     
  45. CC5.1
    AMLA to FATF: Financial Crime Risk Across the Global Gaming Ecosystem
     
  46. CC5.3
    Gamification of Collectibles: Trading Cards, Box Breaking and the Shadow iGaming Ecosystem
    Live-streamed "box breaking", team-based blind bidding, and repack platforms have quietly created a ...
  47. CC5.2
    A New Responsible Gaming Vision for Africa's Markets? Synergising Regulatory Intention and Operator Capability
    Player protection and data-led interventions are shifting from theory to practice across Africa's Ga ...
    Olabimpe Akingba
    Olabimpe Akingba,
    Head of Responsible Gaming - PawaTech
  48. WorldGaming Stage
    Behind The Gloves Presents: Midnight Mayhem Weigh-in
     
  49. CC4 Lounge & Sky Garden
    African Leaders x ICE Conference Drinks
     
19 Jan 2027
  1. CC4.1
    Breakfast Briefing: The Questions That Could Shape the Industry’s Future
    A fast-paced 45-minute briefing bringing together new and emerging evidence from the ICE Research In ...
  2. Fira Barcelona Gran Halls 1-5
    ICE Exhibition Day 2
  3. WorldGaming Stage
    Tech Talk 1
     
  4. CC5.3
    iGaming Operator Marketing Leaders in the Spotlight: Turning Pains into Gains
    What does it take to be an effective iGaming marketing leader? Increasingly, marketing leaders must ...
    Michael Sheehan
    Michael Sheehan,
    Marketing Director - Rank Interactive
  5. CC5.2
    Maintaining Scale in Latin America’s Maturing Gambling Landscape; Where will the region’s next phase of sustainable growth come from?
     
  6. CC5.1
    ESG to EBITA: The CFO View on Sustainability
     
  7. WorldGaming Stage
    Tech Talk 2
     
  8. CC4.2
    Boardroom: How Can Big Tech Help Tackle Illegal Gambling?
    To assess whether the role of technology needs to change from facilitator to compliance and enforcem ...
  9. CC4.4
    Boardroom: How Should Africa Address Payment Monopolies and Recover Lost Tax Revenue?
    To outline the risks of monopolistic models hindering the growth of Africa’s gaming market just as t ...
  10. CC4.3
    Boardroom: Should Enforcement Differ Between Mature and Emerging Markets?
    To determine whether the creation of a competitive, sustainable market requires new thinking based o ...
  11. Sustainable Gambling Zone
    Proving Intervention Effectiveness: What Actually Changes Player Behaviour?
    Operators deploy multiple interventions throughout the player journey, but which ones actually work, ...
    Savvas Iliopoulos
    Savvas Iliopoulos,
    Responsible Gaming and Player Protection Expert - Allwyn Hellas
    Travis Sztainert
    Travis Sztainert,
    Director of Research and Education - International Center for Responsible Gaming
  12. WorldGaming Stage
    Tech Talk 3
     
  13. CC5.2
    The Great Channelisation Challenge: Winning the Fight Against Illegal Gambling: Can Latin America develop a coordinated response?
     
  14. CC5.3
    Where Does the Future of Brand Identity Lie? Navigating the Attention Economy
    Maintaining distinction in a saturated market is no longer about shouting, or showing, the loudest. ...
  15. WorldGaming Stage
    Tech Talk 4
     
  16. Sustainable Gambling Zone
    The Black Market Ad Problem: Protecting Players, Brands and Revenue on Tech Platforms
    With European courts holding tech platforms accountable and less than 5% of reported black market ad ...
    Ekaterina Hartman
    Ekaterina Hartman,
    Director of Legal and Regulatory Affairs - European Gaming and Betting Association (EGBA)
    Francesco Rodano
    Francesco Rodano,
    Group Head of Responsible Gaming - Allwyn
    Luis Portela de Carvalho
    Luis Portela de Carvalho,
    Co-Managing Partner - Lektou
    Nicolas Fleiderman
    Nicolas Fleiderman,
    HCO General Manager - Holland Casino Online
  17. CC5.2
    Latin America: From Policy Intent to Practical Control on Licensing, enforcement, payments and advertising
     
  18. CC5.3
    The Player Behind the Customer: from Engagement to Psychology
    In an era in which operators are grappling with the challenge of personalising the customer journey ...
    Dan Thwaites
    Dan Thwaites,
    Co-Founder - Capuchin Behavioural Science
  19. Sustainable Gambling Zone
    AI Governance Tool for the Gambling Industry
    A practical demonstration of an AI governance tool developed for the gambling industry.
    Kasra Ghaharian
    Kasra Ghaharian,
    Director of Research - UNLV International Gaming Institute
  20. CC4.3
    Boardroom: How Can CFOs Mitigate Increasing Cost of Capital?
    To discuss how CFOs can mitigate rising financing costs, regulatory uncertainty and market pressures ...
  21. CC4.2
    Boardroom: What Do We Want the Gaming Rule Book to Look Like in 2037?
    To explore how regulators can adapt legacy frameworks to keep pace with emerging gaming products by ...
  22. CC4.4
    Boardroom: Beyond the Stigma, Can the Industry Rebuild Its Legitimacy Without Changing How It Engages Public Narratives?
    To examine, informed by new IRI research into stigma and public perceptions of gambling, how the nar ...
  23. WorldGaming Stage
    Day 2 Headliners
     
  24. Sustainable Gambling Zone
    Can an AI Agent Handle a Safer Gambling Case?
    Unlike a chatbot following a predetermined script, an AI agent can draw on behavioural data, account ...
    Dan Real
    Dan Real,
    Founder & CEO - Exclaim Recovery (Hope AI)
    Karim Chikh
    Karim Chikh,
    Co-Founder & CEO - Integrity Analytics (ReMind)
    Travis Sztainert
    Travis Sztainert,
    Director of Research and Education - International Center for Responsible Gaming
  25. CC5.3
    Where’s the ROI? How Betsson and Entain are Answering the Boardroom’s Critical AI Question
    The Roadmap from AI Adoption to Impact: Bridging the Adoption-Transformation Gulf: The boardroom cal ...
    Cleber de Lima
    Cleber de Lima,
    Director of Data & AI - Betsson
    Deb Lee
    Deb Lee,
    Director of AI Operations - Entain
  26. CC5.2
    The Commercial Reality of Legalisation Across Latin America: Peru, Chile, Argentina and the wider region
     
  27. Sustainable Gambling Zone
    Can Technology Outpace the Black Market?
    Illegal operators can replace blocked domains and reroute traffic faster than conventional enforceme ...
    Anders Dorph
    Anders Dorph,
    Director - Danish Gambling Authority
    Gustaf Hoffstedt
    Gustaf Hoffstedt,
    Secretary General - Swedish Trade Association for Online Gambling
    Jesper Kampmann Madsen
    Jesper Kampmann Madsen,
    Founder - Trace2Trace
    Wes Himes
    Wes Himes,
    Senior Adviser - BGC
  28. CC4.4
    Boardroom: Do Regulators Have the Power They Need to Oversee a Constantly Changing Industry?
    To debate whether bodies set up to administer a regulated market can do so without additional suppor ...
  29. CC4.2
    Boardroom: AI in Gambling, How Do We Maximise the Opportunity and Manage the Risk?
    To examine, informed by new IRI research by UNLV and Universidad Rey Juan Carlos into the use and go ...
  30. CC4.3
    Boardroom: Does the Sector Need a New Social Contract Extending Beyond Conventional Responsible Gambling?
    To examine, informed by emerging IRI research into how sustainable gambling is understood and applie ...
  31. CC5.2
    Sports Integrity Beyond Match-Fixing, Data, technology and emerging betting risks
     
  32. CC5.3
    Fixing Flawed Retention with Mechanics, Narrative & Progression Journeys
    Why is retention strategy so flawed? Operators continue to rely on short-term fixes, like costly upf ...
  33. Sustainable Gambling Zone
    Under Scrutiny: Protecting Gambling Workforce Mental Health
    Industry reputation and public backlash directly impact the people behind the business. Beyond manag ...
    Caroline Newman
    Caroline Newman,
    Experienced Compliance Director & MLRO; Founder - The Newman Practice
    Rita Rodrigues
    Rita Rodrigues,
    HR Business Partner - LeoVegas Group
    Sam Douglas
    Sam Douglas,
    Director of Safer Gambling - The Hippodrome Casino
    Stella Gavinho
    Stella Gavinho,
    Workplace Health & Wellbeing Leader; Former Entain's Group Head of Wellbeing
  34. CC5.2
    AI in Latin American Gambling: Innovation, Oversight and Accountability
     
  35. CC5.3
    Has the Industry Gone Too Far? Gambling Media’s Reckoning
    From aggressive advert saturation and influencer endorsements to the growing celebration of women's ...
  36. Sustainable Gambling Zone
    The Intelligence Gap: Why Player Safety Requires Unified Risk Teams
    Payments, Fraud, RG and Commercial teams each see a different side of the player. When those insight ...
    Brahim Mohamed Aslimani
    Brahim Mohamed Aslimani,
    CEO – Spain - Paf
    Jan Chircop
    Jan Chircop,
    Head of Gaming Projects - Betsson Group
    Mike de Graaf
    Mike de Graaf,
    Co-Founder & Chief Compliance Officer - BetComply
  37. WorldGaming Stage
    ECA Slot Floor Excellence Awards
     
  38. CC5.3
    The Evolution of VIP Operations: Are You Underleveraging Your Highest Revenue Generators?
    Traditional reactive VIP management models are falling behind in an era defined by real-time data an ...
    Viktoriia Grygorenko
    Viktoriia Grygorenko,
    CEO - The Playa
  39. CC5.2
    Player Protection: What should Latin America do differently?
     
  40. CC4 Lounge & Sky Garden
    Latam Leaders x ICE Conference Drinks
     
20 Jan 2027
  1. ICE Exhibition Day 3
  2. Sustainable Gambling Zone
    Global Gaming Women Brunch
    Workshop details to be confirmed.
  3. CC5.1
    ICE Lottery Summit
     
  4. Sustainable Gambling Zone
    ESG Reporting That Drives Long Term Business Sustainability
    As mandatory ESG reporting is scaled back and more companies fall outside its scope, operators have ...
    Brandie E Black
    Brandie E Black,
    Co-Founder - ESG iGaming
    Liesbeth Oost
    Liesbeth Oost,
    Head of ESG - JVH gaming & entertainment group
    Russell Mifsud
    Russell Mifsud,
    Director – Head of Gaming Europe - KPMG

 

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