Fira Barcelona Gran Via,

18–20 January 2027

The World Gaming Week Agenda

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The Casino Floor as a Health Intervention: Can Neuroarchitecture Deliver?

18 Jan 2027
Sustainable Gambling Zone
Shaping a More Responsible Industry

Could casino design improve wellbeing as well as customer experience? Emerging servicescape research is testing how the physical environment could support healthier spaces while giving operators evidence to inform future design decisions. Could daylight, outdoor views, acoustics, circulation and quieter spaces make a measurable difference? How can AI generated casino environments help operators test design choices before changing a live floor? What can visitors, staff and architects tell us about how these spaces are experienced? How do we distinguish perceived improvements in wellbeing from demonstrated health or player protection outcomes?