Boardroom: Beyond the Stigma, Can the Industry Rebuild Its Legitimacy Without Changing How It Engages Public Narratives?

To examine, informed by new IRI research into stigma and public perceptions of gambling, how the narratives surrounding gambling shape trust, policy and the sector’s legitimacy, and whether a more evidence-led debate can help change perceptions while recognising where the industry itself may need to change.

• Is the industry facing a communications problem, a trust problem or a more fundamental legitimacy problem?
• What happens when public perceptions of gambling and the available evidence point in different directions, and how should policymakers respond?
• Can the industry credibly challenge stigma while acknowledging where criticism and distrust may be justified?

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