Has the Industry Gone Too Far? Gambling Media’s Reckoning

From aggressive advert saturation and influencer endorsements to the growing celebration of women's sport and market of female fans and bettors, gambling media stands at a pivotal crossroads. As global regulators crack down on celebrity promotions and search platforms revise standards, media organisations face mounting pressure to balance conversion with integrity. This panel convenes media executives, compliance leaders, and brand strategists to examine the future of iGaming advertising, exploring how to ethically represent women, maintain credibility with brand ambassadors who champion integrity, and build transparent acquisition channels.