Boardroom: Is the Right to Advertise Really Valuable for Licensed Operators?

To establish whether the freedom to advertise actually makes licensed operators more competitive, or whether benefits are increasingly outweighed by regulatory and reputational risks.

• What evidence is there of advertising helping licensed operators acquire and retain customers that might otherwise gamble with illegal providers, rather than shifting market share between licensed competitors?
• What could protect advertising as a commercial tool while avoiding public fatigue from over-exposure and maintaining regulatory confidence?
• What is the evidence that gambling advertising causes harm?

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