Sportsbooks x Prediction Markets: Adaptation, Incorporation, or Reinvention?

The blurring boundary between prediction markets and sports betting is redefining product portfolios and brand identities across the industry. Once viewed as competing models, predictions technology and event-contract mechanics are now being integrated by leading sportsbooks to expand addressable markets and engage new player demographics. Join product strategists and operators as they explore how this convergence is reshaping wagering, customer acquisition, and the future of sports gaming products.