The Black Market Ad Problem: Protecting Players, Brands and Revenue on Tech Platforms

With European courts holding tech platforms accountable and less than 5% of reported black market ads being removed, illegal operators are siphoning off customers while legitimate businesses play by the rules. Why do flagged illegal gambling ads remain online for days, and how can operators and trade bodies accelerate takedowns? How are black market affiliates using AI and influencers to scale promotion and target consumers? Could clearer codes of conduct reduce high risk advertising? And how can operators, safer gambling teams, banks and social platforms share intelligence to identify and disrupt illegal advertising networks faster?