Beyond the Single Customer View: First Findings from Czech IRIS

The Czech Republic is putting what may be the first market wide Single Customer View into practice. In this case study, Jan Řehola presents the first findings from IRIS, connecting risk signals across operators to identify cumulative gambling risk that no individual operator can see alone. What can operators learn about risk across multiple brands? How can shared data enable earlier, more consistent intervention? What results are emerging from Czechia’s wider approach to player protection, including nationwide self exclusion and the 48-hour Panic Button? Could cooperation between operators, regulators and experts provide a model for other regulated markets?