Safer Gambling and UX Across the Player Journey

Safer gambling depends on effective UX: what players see, understand and can do at key moments throughout their journey. This session explores how operators can design protective tools that encourage safer behaviour and greater uptake without adding unnecessary friction. Where should limits, alerts and timeouts appear for maximum impact? How can safety prompts be clear without disrupting the player experience? How should the journey adapt as risk changes? What improves awareness, trust and uptake of safer gambling tools? And how can operators measure which UX changes increase engagement with these tools and ultimately lead to safer behaviour?