Where’s the ROI? How Betsson and Entain are Answering the Boardroom’s Critical AI Question

The Roadmap from AI Adoption to Impact: Bridging the Adoption-Transformation Gulf:

The boardroom calls out your AI rollout: how is it actually benefitting the business? Whilst AI adoption is near-universal, transformation remains near-zero. It’s easy to assume newer, better AI technologies will bridge the gap; but as long as your operating model remains static, so will your AI’s bottom line impact. Adoption is bought, impact is built, and can only be built through complete system re-design. Unlock value in a seven-stage roadmap and build, measure and compound your AI rollout’s impact.

Personalising Every Touchpoint: Scaling AI Powered Customer Journeys

What does the future of AI-powered UX look like? Whilst it’s an undeniable fact personalised bonuses, offers and in-app recommendations are nothing new, the novelty for players will lie in hyper-personalisation at every digital touchpoint. Entain’s Sportybot is not only transforming how players discover betting opportunities, but streamlining players’ experience with AI assistance throughout their journey. The question remains, how can the AI-driven customer journey be cost effectively delivered at scale?