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- Navigating African Ecosystems
CC5.2Digital regulatory intelligence is rapidly becoming the bedrock for oversight, market integrity, and player protection for Africa's gaming markets. Using Tanzania as a primary case study, this present ... -
- Rethinking Product & Operations
CC5.3Whilst AI-driven personalisation shapes modern iGaming, over-automation risks turning thrilling entertainment into transactional oversight. Discover how iGaming product leaders are designing player-ce ... -
- Navigating African Ecosystems
CC5.2Player protection and data-led interventions are shifting from theory to practice across Africa's Gaming markets. Yet challenges around player and minor protection, advertising standards, and cultural ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWhen affordability data says intervene, but player behaviour says otherwise, what should operators trust? Making the right call means protecting players without creating unnecessary checks, costs and ... -
- Networking Events
CC4 Lounge & Sky Garden -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneA practical demonstration of an AI governance tool developed for the gambling industry. -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- Navigating African Ecosystems
CC5.2What are the non-negotiable financial, technological, and governance assurances required for entering African gaming markets? Localisation is essential, but long-term success requires stability, trans ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWhile an 18-to-25-year-old can pass an ID check in seconds, their risk profile can evolve far more complexly over time. This panel looks beyond the age gate to explore how operators can identify emerg ... -
- Reducing Regulatory Risk
CC5.1 -
- Networking Events
WorldGaming Stage -
- Rethinking Product & Operations
CC5.3A tool is only as powerful as the organisation using it. Buying AI capability without a clear strategy leads to stranded pilots, undertrained teams, and unproven ROI. In iGaming, where regulatory hurd ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneThe Czech Republic is putting what may be the first market wide Single Customer View into practice. In this case study, Jan Řehola presents the first findings from IRIS, connecting risk signals across ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneFor operators, slow or repeated KYC checks can drive legitimate customers away while leaving teams with uncertain results and more manual reviews. How can they speed up verification, reduce drop off a ... -
- Navigating African Ecosystems
CC5.2The financial cost of entering Africa's gaming markets is just the beginning of the challenge for operators seeking to expand. Multi-jurisdictional marketing compliance, localised acquisition and prev ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneUnlike a chatbot following a predetermined script, an AI agent can draw on behavioural data, account history and previous interactions to build a case, recommend a response and initiate actions across ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneIllegal operators can replace blocked domains and reroute traffic faster than conventional enforcement can respond, while VPNs and apps make activity harder to detect. This session looks at how regula ... -
- Navigating African Ecosystems
CC5.2Two of Africa’s largest gaming markets, Kenya and Nigeria, are leading the continent in real-time oversight, multi-stakeholder cooperation, and licensing stability. Panellists from both jurisdictions ... -
- Reducing Regulatory Risk
CC5.1 -
- Scaling a Stronger Technology Stack
WorldGaming StageTechnology transformation rarely follows a perfect roadmap. This session brings together operators and technology leaders to share honest case studies, exploring successful implementations, failed exp ... -
- Keynote Programme
WorldGaming Stage -
- Keynote Programme
WorldGaming Stage -
Enterprise Stage
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- Networking Events
WorldGaming Stage -
- Shaping a More Responsible Industry
CC5.1As mandatory ESG reporting is scaled back and more companies fall outside its scope, operators have an opportunity to reconsider what they measure and why. How can the industry turn ESG reporting into ... -
- Shaping a More Responsible Industry
CC5.1 -
- Navigating African Ecosystems
CC5.2Following a comprehensive regulatory reset, Ethiopia’s gambling sector is poised to become a vital driver of national economic growth and digital expansion. Ethiopia is establishing a modern, highly c ... -
- Growing Customer Value
CC5.3Why is retention strategy so flawed? Operators continue to rely on short-term fixes, like costly upfront bonuses and passive "we miss you" emails, which fail to build real player loyalty. Modern reten ... -
- Rethinking Product & Operations
CC5.3Artificial Intelligence in game design is evolving far beyond dynamic graphics. Today, agentic AI powers real-time world generation, conversational NPCs, and predictive responsible gaming tools that p ... -
- Rethinking Product & Operations
CC5.3Live-streamed "box breaking", team-based blind bidding, and repack platforms have quietly created a parallel gambling ecosystem, capturing the next generation of sports fans and bettors whilst evading ... -
- Networking Events
Sustainable Gambling ZoneWorkshop details to be confirmed. -
- Growing Customer Value
CC5.3From aggressive advert saturation and influencer endorsements to the growing celebration of women's sport and market of female fans and bettors, gambling media stands at a pivotal crossroads. As globa ... -
- Reducing Regulatory Risk
CC5.1 -
- Exhibition
Fira Barcelona Gran Halls 1-5 -
- Exhibition
Fira Barcelona Gran Halls 1-5 -
- Exhibition
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- Networking Events
WorldGaming Stage -
Join the senior ICE team, ICE Ambassadors, industry VIP’s and the City of Barcelona to celebrate the official opening of ICE Barcelona’s second edition. Kick off Day One in style with an unforgettable ...
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- Networking Events
WorldGaming Stage -
- Networking Events
Kick off World Gaming Week in style as ICE takes over ‘Time Out Market’, Barcelona’s iconic food and drink destination: for an unforgettable ‘Official Opening Party’ on Day Zero, Sunday 18 January. Ce ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneAccording to a recent operator survey, 80% of adults say they would not knowingly use an illegal gambling site, yet 74% cannot tell the difference between licensed and unlicensed operators. Closing th ... -
- Reducing Regulatory Risk
CC5.1 -
- Growing Customer Value
CC5.3What does it take to be an effective iGaming marketing leader? Increasingly, marketing leaders must synergise creative storytelling, data science, and exacting regulatory compliance to help their bran ... -
Enterprise Stage
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- Networking Events
CC4 Lounge & Sky Garden -
- Building For Latam Markets
CC5.2 -
- Networking Events
Celebrate the finale of World Gaming Week with LMG’s High Stakes Football & Poker Event. Kick off with a friendly football match bringing together industry professionals in the heart of Barcelona, fol ... -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneAcross gambling’s fast paced, customer facing and operational environments, everyday working practices can create barriers for neurodivergent employees. Practical adjustments can help employers unlock ... -
- Rethinking Product & Operations
CC5.3The distinction between land-based and online casinos is fading as operators combine digital gamification with live social experiences. This discussion examines how seamless omnichannel ecosystems, re ... -
- Building For Latam Markets
CC5.2 -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneOperators deploy multiple interventions throughout the player journey, but which ones actually work, for whom and for how long? Moving beyond interaction volume, this panel examines the evidence requi ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneSafer gambling depends on effective UX: what players see, understand and can do at key moments throughout their journey. This session explores how operators can design protective tools that encourage ... -
- Shaping a More Responsible Industry
Sustainable Gambling Zone -
- Building For Latam Markets
CC5.2 -
- Rethinking Product & Operations
CC5.3The blurring boundary between prediction markets and sports betting is redefining product portfolios and brand identities across the industry. Once viewed as competing models, predictions technology a ... -
- Reducing Regulatory Risk
CC5.1 -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Scaling a Stronger Technology Stack
WorldGaming Stage -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneWith European courts holding tech platforms accountable and less than 5% of reported black market ads being removed, illegal operators are siphoning off customers while legitimate businesses play by t ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneCould casino design improve wellbeing as well as customer experience? Emerging servicescape research is testing how the physical environment could support healthier spaces while giving operators evide ... -
- Building For Latam Markets
CC5.2 -
- Reducing Regulatory Risk
CC5.1 -
- Growing Customer Value
CC5.3Traditional reactive VIP management models are falling behind in an era defined by real-time data and strict regulatory oversight. Today’s top operators rely on artificial intelligence and predictive ... -
- Building For Latam Markets
CC5.2 -
- Navigating African Ecosystems
CC5.2Off-shore illegal operators drain tax revenues, undermine responsible gaming, and weaken regulators', operators', and players' trust in all African jurisdictions. Whilst crackdowns drain resources, ca ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZonePayments, Fraud, RG and Commercial teams each see a different side of the player. When those insights remain siloed, operators risk missed warning signs, conflicting decisions and costly rework. Bette ... -
- Rethinking Product & Operations
CC5.3The question is no longer how your ‘welcome back’ email with personalised recommendations can stand out in your players’ overcrowded inboxes. It’s now how personalisation begins on your platform, in r ... -
- Growing Customer Value
CC5.3In an era in which operators are grappling with the challenge of personalising the customer journey for long term retention, might the key to successful retention lie in understanding ‘the player’ dee ... -
- Scaling a Stronger Technology Stack
WorldGaming StageThe gaming industry is entering a period of rapid technological transformation. This opening session explores the biggest trends shaping the future of gaming, from AI adoption and automation to cybers ... -
- Navigating African Ecosystems
CC5.2Despite vastly different regulatory regimes in Africa's gaming markets, taxation remains a consistent point of contention between regulators and operators. To protect players, regulatory oversight and ... -
- Shaping a More Responsible Industry
Sustainable Gambling ZoneIndustry reputation and public backlash directly impact the people behind the business. Beyond managing customer distress, gambling employees regularly face societal stigma and intense scrutiny just f ... -
- Rethinking Product & Operations
CC5.3What is the new gold standard in digital user experience? Personalisation and real-time gamification are integral and receive the lion’s share of attention, but how and why must the balance be achieve ... -
- Growing Customer Value
CC5.3Maintaining distinction in a saturated market is no longer about shouting, or showing, the loudest. As digital products become ever more streamlined and accessible, attention is the new currency in th ... -
- Growing Customer Value
CC5.3The Roadmap from AI Adoption to Impact: Bridging the Adoption-Transformation Gulf: The boardroom calls out your AI rollout: how is it actually benefitting the business? Whilst AI adoption is near-univ ... -
- Day Zero
- Networking Events
This is an invite-only Event Step into an evening of elegance at the ‘invitation-only’, 5★ VIP Cocktail Event, where the most influential names in global gaming come together in a truly historic setti ... -
Mana 75Places are limited and will be allocated on a first-come, first serve basis A networking event after the show has finished, a brunch to bring people together to wind down after a busy week and have a ...
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Fira Barcelona Gran Via,
18–20 January 2027
The World Gaming Week Agenda
