Uplatform
At ICE 2026, attendees raised a glass to connection, collaboration, and great craft beer. This exciting partnership between ICE and the Barcelona Beer Festival, proudly sponsored by Uplatform, brought a vibrant beer experience to the heart of the show.
Guests explored a curated selection of local and international craft brews, including an exclusive ICE x Uplatform special edition beer, available at the Beer Bar in Hall 1 and the Beer Garden on La Avenida 1. Designed for all attendees, this standout feature seamlessly blended gastronomy and networking, creating the perfect space to unwind, meet new people, and savour the festival’s finest flavours.
With daily happy hours and cans of the limited edition ICE x Uplatform beer available throughout the show, the Beer Bar and Beer Garden became a must visit highlight.
Located in the South Plaza and open for lunch across all three show days, attendees booked tables at Nuclo, the official ICE Restaurant. A must for anyone looking to elevate their event experience, this exclusive dining spot, sponsored by Amusnet in celebration of their 10th anniversary, offered exceptional cuisine and a place to connect away from the hustle and bustle of the show floor.
Travelling to Fira Gran Via in Barcelona by metro proved to be the most convenient and efficient option for guests. The metro system offered fast, frequent service that avoided the city’s traffic congestion. With stations located just a short walk from the exhibition halls, it provided a smooth, stress-free journey. The metro was also well connected to major areas of the city, making it easy for attendees to move between their hotels, key attractions, and the event without delays.
At ICE 2026, we partnered with Casino Barcelona to offer a special welcome to attendees. All guests received a complimentary drink upon presenting their event badge, giving them the chance to experience the city’s leading casino in style.