Uplatform
Raise a glass to connection, collaboration, and great craft beer! This exciting partnership between ICE and the Barcelona Beer Festival, proudly sponsored by Uplatform, brings a vibrant beer experience to the heart of the show. Explore a curated selection of local and international craft brews — including an exclusive ICE x Uplatform special edition beer — at our Beer Bar in Hall 1 and Beer Garden on La Avenida 1. Designed for all attendees, this unique feature seamlessly blends gastronomy and networking, offering the perfect space to unwind, meet new people, and savour the festival’s finest flavours. With daily happy hours and cans of the limited-edition ICE x Uplatform beer up for grabs, this is one area of the show you won't want to miss.
The partnership between ICE and McLaren brings together two worlds united by innovation, performance optimization, and customer engagement through technology. As part of this collaboration, guests will have the exclusive opportunity to experience test drives of the latest McLaren models, immersing themselves in the brand’s unmatched engineering and design. The McLaren x ICE Lifestyle Lounge will further elevate the experience, featuring a McLaren configuration area where attendees can personalize their dream car, alongside an interactive simulator that captures the thrill of driving a McLaren. This partnership embodies the spirit of sophistication and excitement that defines both ICE and McLaren, offering an unforgettable fusion of automotive excellence and lifestyle luxury.
Step into the IDN Play DJ Lounge - the ultimate chill-out zone at La Avenida
Whether you're here to network or unwind, our VIP Lounge, presented by OpenBet, offers a luxurious setting that is both productive and relaxing.
Located in the South Plaza and open for lunch across the 3 show days, book a table at Nuclo, the official ICE Restaurant. A must for anyone looking to elevate their event experience. This exclusive dining spot, sponsored by Amusnet in celebration of their 10th anniversary, offers exceptional cuisine and a place to connect away from the hustle and bustle of the show floor.
Travelling to Fira Gran Via in Barcelona by metro is the most convenient and efficient option for all attendees. The metro system offers fast, frequent service that avoids the city’s traffic congestion. With stations located just a short walk from the exhibition halls, it provides a smooth, stress-free journey. Plus, the metro is well-connected to major areas of the city, making it easy to move between your hotel, key attractions, and the event without delays.