Fira Barcelona Gran Via,

18–20 January 2027

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Enterprise Stage

The Heart of Innovation at ICE 2026

The Enterprise Stage at ICE 2026 was the new show floor content hub, a dynamic arena where global technology leaders and innovators came together to shape the future of gaming.

Replacing the former Centre Stage, it hosted a full programme of tech-focused presentations, exhibitor demos, and networking sessions.

Where Technology meets the Future of Gaming

More than just a stage, the Enterprise Stage served as a hub for ideas, investment, and innovation. It was home to key moments such as the ECA Awards, ICE Accelerator, Tribal Partnerships Seminar, and the ICE Innovators Challenge, all designed to showcase how technology was transforming the gaming landscape.

Attendees explored the impact of AI, cloud technology, and fintech, engaging in conversations that shaped the next generation of gaming. ICE 2026 reaffirmed its position as the go-to destination for tech in the global gaming industry.

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2026 Enterprise Stage Agenda

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19 Jan 2026
    • Big Tech in Gaming
    Discover how Hub88, part of Yolo Group, one of the Estonia’s fastest-growing tech companies and a global pioneer in regulated gaming, fintech and blockchain – scaled from 70 million to 19 billion tran ...
    • Big Tech in Gaming
    Open invite to network and meet the AWS team
    • Startup Accelerator
    Our chair opens the ICE Start-Ups Accelerator for the first time, setting the stage for an afternoon of innovation. They’ll spotlight what’s currently happening in the industry, how the start-up lands ...
    • Startup Accelerator
    Join industry veteran Alex as he shares his personal journey from startup founder to successful investor. In this candid session, Alex reveals the pivotal decisions, strategies and setbacks that shape ...
    • Startup Accelerator
    Which verticals are heating up? Which ones are cooling off? Top investors reveal the trends shaping 2026. From AI-driven personalisation and gamification tools to payments and Web3 infrastructure. Lea ...
    • Startup Accelerator
     
    • Startup Accelerator
    The highs, lows, and everything in between. This candid discussion brings together successful founders who share what they wish they’d known about hiring, funding, pivoting and building resilience. Ex ...
    • Startup Accelerator
    Pitch Roulette is an interactive improv-game spotlighting art and craft of the pitch - where the audience co-creates a fictitious start-up together on the spot, then watches as brave founders pitch it ...
    • Startup Accelerator
     
    • Big Tech in Gaming
    This session explores how next-generation cloud infrastructure and AI are redefining performance, scalability and reliability across gaming and interactive entertainment. From real-time data processin ...
    • Big Tech in Gaming
    Open invite to network and meet the Huweai team.
  1. Enterprise Stage
    • Awards
    A celebration recognising outstanding achievements across the global gaming industry.
20 Jan 2026
  1. Enterprise Stage
    • ICE Innovators Challenge with Microsoft
    The ICE Innovators Challenge, delivered in partnership with Microsoft, is the flagship technology competition on the Enterprise Stage. Five hand-selected innovators present their solutions live, showc ...
    • Big Tech in Gaming
    This session explores how unlocking the true value of your data is the critical differentiator between AI projects that stall and those that scale. We’ll examine why data foundations, not models, dete ...
    • Big Tech in Gaming
    Enterprise Stage
    As AI capabilities accelerate, regulated industries must balance innovation with responsibility. In this joint session, Supergroup and Microsoft explore the evolution from traditional machine learning ...
    • Big Tech in Gaming
    A relaxed opportunity to meet the Microsoft team after the keynote, ask questions, and explore how operators are applying cloud and AI innovations to improve efficiency and growth.
    • Big Tech in Gaming
    Enterprise Stage
    This presentation traces the evolution of real-time avatar technology, moving beyond simple template-driven copying of a source video's movements and expressions. We will showcase the transition to ex ...
    • Tribal Partnerships Seminar
     
    • Tribal Partnerships Seminar
    California has become ground zero in America’s fight against unregulated gambling. With the passage of AB 831, the state is taking decisive action to outlaw sweepstakes casinos and curb gray-market ac ...
    • Tribal Partnerships Seminar
    As prediction-market platforms expand into sports, politics, and more, states and tribal nations are mounting a fierce legal defense. This session analyzes how the Indian Gaming Regulatory Act, state ...
    • Tribal Partnerships Seminar
    As the U.S. economy evolves, partnerships with Native American tribes are becoming a dynamic force for innovation and investment. From gaming and energy to technology and infrastructure, tribes are bu ...
  2. Enterprise Stage
    • Awards
    Recognition of excellence across the casino and gaming sector.
21 Jan 2026
    • Academia América Latina
    As the industry becomes increasingly data-driven, harnessing the power of your data will define your success - how can you use data to truly understand your market and offer meaningful differentiation ...
    • Academia América Latina
    As the global sports betting industry continues to expand, so too do the challenges and risks associated with safeguarding its integrity. This session brings together international experts to explore ...
    • Academia América Latina
    Mobile-first design and user experience adapted to the region Local payment systems: PIX, SPEI, and digital wallets Trends in cryptoassets and their impact on the betting ecosystem Content localizatio ...
    • Academia América Latina
    Despite regulatory advances, over half of Brazil’s gambling market remains illegal, costing the country R$10.8 billion annually in lost tax revenue. This session explores how Brazil is leveraging legi ...
    • Academia América Latina
    As the Latin American gaming market evolves, understanding the transformation of the consumer and their new demands is critical. This session will explore the regulatory and trust barriers that still ...

ICE Accelerator

New for 2026 – ICE Accelerator

accelerator

ICE Accelerator was a programme designed to support start-ups and scale-ups within the iGaming industry. It connected emerging companies with investors, mentors, and industry stakeholders, helping to drive strategic growth, customer acquisition, and operational scaling.


Learn more

 

ICE Innovators Challenge

In partnership with Microsoft

Innovator

The ICE Innovators Challenge, created by Clarion Gaming in partnership with Microsoft, invited gaming professionals to develop and pitch bold, AI-driven technology ideas aimed at making gaming safer. The programme brought innovation, responsibility, and impact together on the global stage at ICE 2026.

 

Tribal Partnerships 

In partnership with IGA and Pechanga.Net

Tribal Partnerships

The Tribal Partnerships Seminar at ICE 2026 provided an insider’s perspective on the pivotal role of Native American tribes in U.S. gaming. It explored the transformative potential of tribal partnerships in interactive wagering and addressed the opportunities and challenges within sports betting.

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Landmark Awards

landmark awards

The Landmark Award at ICE 2026 recognized companies, associations, and individuals who had made a significant impact on the global gaming industry. It was presented on the Enterprise Stage, marking one of the key highlights of the event.

ECA Awards

awards

The ECA Slot Floor Excellence Awards at ICE 2026 were dedicated exclusively to recognizing the outstanding people behind Europe’s casino slot floors.

Learn more