Fira Barcelona Gran Via,
19–21 January 2026
The ICE Innovators Challenge is an industry-led initiative in partnership with Microsoft.
The ICE Innovators Challenge, created by Clarion Gaming in partnership with Microsoft, invites gaming professionals to develop and pitch bold, AI-driven technology ideas that make gaming safer.
Taking place at ICE Barcelona 2026, the world’s largest gaming technology event, this is your opportunity to bring innovation, responsibility, and impact together on the global stage.
The ICE Innovators Challenge is an industry-led initiative where operators and partners submit AI-powered ideas that enhance responsible play and safer gaming experiences.
Finalists will receive expert guidance to turn their concept into a working MVP, with support from Microsoft and its partners, including technology consultancy, coaching, and access to AI tools.
Why Apply
Work with Microsoft
Access cutting-edge tech and expert AI coaches to turn your idea into reality.
£15,000+ Consultancy
The winning team gets 20 hours of Microsoft consultancy and tech access.
Pitch at ICE 2026
Showcase your solution live on the ICE Enterprise stage in Barcelona.
Trophy + Recognition
Cement your place as one of the brightest innovators in safer gaming.
How it works
