Fira Barcelona Gran Via,

19–21 January 2026

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ICE Innovators Challenge

The ICE Innovators Challenge is an industry-led initiative in partnership with Microsoft.

The ICE Innovators Challenge, created by Clarion Gaming in partnership with Microsoft, invites gaming professionals to develop and pitch bold, AI-driven technology ideas that make gaming safer.

Taking place at ICE Barcelona 2026, the world’s largest gaming technology event, this is your opportunity to bring innovation, responsibility, and impact together on the global stage.

Submit your Proposal

 

Innovator

What Is the Challenge?

The ICE Innovators Challenge is an industry-led initiative where operators and partners submit AI-powered ideas that enhance responsible play and safer gaming experiences.

Finalists will receive expert guidance to turn their concept into a working MVP, with support from Microsoft and its partners, including technology consultancy, coaching, and access to AI tools.

 

Why Apply

Work with Microsoft

Access cutting-edge tech and expert AI coaches to turn your idea into reality.

£15,000+ Consultancy

The winning team gets 20 hours of Microsoft consultancy and tech access.

Pitch at ICE 2026

Showcase your solution live on the ICE Enterprise stage in Barcelona.

Trophy + Recognition

Cement your place as one of the brightest innovators in safer gaming.

How it works

Step 1

Open the chat

Click Submit your proposal to jump straight to the assistant.

Step 2

Shape your idea

The assistant guides scope, safety, and impact to meet judging criteria.

Step 3

Generate your entry

Produce a submission-ready write-up and validate eligibility in-chat.

Step 4

Submit directly

Finalize and submit inside the chat. No forms—fast and secure.