Dr. Jennifer Shatley is President and CEO of Logan Avenue Consulting, providing responsible gaming (RG) consulting to a multitude of organizations. Additionally, she’s a collaborative partner with the Responsible Gambling Council (RGC). She also conducts policy sessions at the International Center for Gaming Regulations. Dr Shatley is an insightful and experienced RG executive with a 25-year career background involving extensive leadership progressing RG policy. As a thought leader, Jennifer has been the catalyst for the development and innovation of numerous “firsts” in the industry.
As VP, RG for Caesars Entertainment, she created first-of-its-kind training, developing the role of RG Ambassador designed to further business practices by proactively engaging customers utilizing motivational interviewing techniques to promote responsible play. Her innovation led to the development of the industry’s first RG IT application, leveraging technology to improve tracking and implementation of policy and regulatory mandates. More recently, Jennifer led the company’s RG policy efforts in the developing Japan market. She was also the Lead RG Consultant at UNLV’s International Gaming Institute (IGI). Dr. Shatley is President of the Nevada Council on Problem Gambling and serves as Co-Chair of the Compliance Review Board for the American Gaming Association’s Responsible Marketing Code for Sports Wagering. She previously served on the Nevada Governor’s Advisory Committee on Problem Gambling, serving as Chair for the Sub-Committee on Problem Gambling Prevention, as well as serving on the board of directors of the International Center for Responsible Gaming.