Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025


ICE Barca 2025

IGBA Barca 2025

Victoria Reed

Victoria Reed

Founder, Better Change
After spending more than a decade working for Gala Coral Interactive, Betfred and GentingBet, Victoria became increasingly frustrated at the restrictive safer gambling practices and wanted to focus on Positive Play. As a recent alumna of Harvard Business School, she teamed up with her fellow classmates and together, they started Better Change. By challenging the status quo and truly partnering with operators to help them raise standards through improved compliance, innovative social responsibility strategies and robust safer gambling tools designed to maximise player protection, she is determined to sustain the industry and deliver clear, sustainable and progressive results for their partners and their players.