Fira Barcelona Gran Via,

18–20 January 2027

World Gaming Week

2027 Agenda

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  1. ( - UTC -1 )
    CC4 Lounge & Sky Garden
  1. ( - UTC -1 )
    CC4.1
    • WorldGaming Council
    The WorldGaming Council Lounge is a secluded and confidential space exclusive to Council Members, to hold meaningful dialogue with regulators, policymakers, licensed operator-executives and industry a … Read More
  1. ( - UTC -1 )
    CC4.2
    • WorldGaming Council
    To identify the regulatory and market pressures that impact the profitability and competitiveness of the regulated industry. Do external stakeholders understand how an iGaming business makes money? Wh … Read More
  2. ( - UTC -1 )
    CC4.2
    • WorldGaming Council
    To confront whether current business models, commercial incentives and regulatory expectations are fundamentally misaligned. What are the greatest tensions between commercial performance and player pr … Read More
  3. ( - UTC -1 )
    CC4.2
    • WorldGaming Council
    To debate whether investor expectations of growth, profitability and quick returns hold true in a regulated, capital constrained and consolidating industry. Is investor pressure contributing to unsust … Read More
  1. ( - UTC -1 )
    CC4.3
    • WorldGaming Council
    To establish whether inconsistent definitions of illegal, unlicensed and unregulated gambling ultimately undermine the effective enforcement and impacts regulated gaming. Where do we draw the line bet … Read More
  2. ( - UTC -1 )
    CC4.3
    • WorldGaming Council
    To establish whether the freedom to advertise actually makes licensed operators more competitive, or whether benefits are increasingly outweighed by regulatory and reputational risks. What evidence is … Read More
  3. ( - UTC -1 )
    CC4.3
    • WorldGaming Council
    To examine, informed by new IRI research into young people’s use of digital platforms and associated risks, whether approaches to prevention need to evolve to reflect how behaviours are formed from an … Read More
  1. ( - UTC -1 )
    CC4.4
    • WorldGaming Council
    To identify which regulatory, commercial and enforcement measures genuinely ensure players gamble within the legal sector, and which well-intentioned measures drive them away. What has demonstrably im … Read More
  2. ( - UTC -1 )
    CC4.4
    • WorldGaming Council
    To debate whether the compliance burden on licensed operators is ultimately strengthening the appeal of the illegal market. Are regulatory authorities actually set up to manage increased oversight as … Read More
  3. ( - UTC -1 )
    CC4.4
    • WorldGaming Council
    To debate the rationale of rethinking approaches to gambling taxes, amid the prospect of tax increases and even proposals for regional tax models. How has engagement with political stakeholders helped … Read More
  1. ( - UTC -1 )
    CC5.1
  2. ( - UTC -1 )
    CC5.1
  3. ( - UTC -1 )
    CC5.1
  4. ( - UTC -1 )
    CC5.1
  5. ( - UTC -1 )
    CC5.1
  6. ( - UTC -1 )
    CC5.1
  1. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Despite vastly different regulatory regimes in Africa's gaming markets, taxation remains a consistent point of contention between regulators and operators. To protect players, regulatory oversight and … Read More
  2. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Off-shore illegal operators drain tax revenues, undermine responsible gaming, and weaken regulators', operators', and players' trust in all African jurisdictions. Whilst crackdowns drain resources, ca … Read More
  3. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Digital regulatory intelligence is rapidly becoming the bedrock for oversight, market integrity, and player protection for Africa's gaming markets. Using Tanzania as a primary case study, this present … Read More
  4. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Two of Africa’s largest gaming markets, Kenya and Nigeria, are leading the continent in real-time oversight, multi-stakeholder cooperation, and licensing stability. Panellists from both jurisdictions … Read More
  5. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    What are the non-negotiable financial, technological, and governance assurances required for entering African gaming markets? Localisation is essential, but long-term success requires stability, trans … Read More
  6. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Following a comprehensive regulatory reset, Ethiopia’s gambling sector is poised to become a vital driver of national economic growth and digital expansion. Ethiopia is establishing a modern, highly c … Read More
  7. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    The financial cost of entering Africa's gaming markets is just the beginning of the challenge for operators seeking to expand. Multi-jurisdictional marketing compliance, localised acquisition and prev … Read More
  8. ( - UTC -1 )
    CC5.2
    • Navigating African Ecosystems
    Player protection and data-led interventions are shifting from theory to practice across Africa's Gaming markets. Yet challenges around player and minor protection, advertising standards, and cultural … Read More
  1. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Whilst AI-driven personalisation shapes modern iGaming, over-automation risks turning thrilling entertainment into transactional oversight. Discover how iGaming product leaders are designing player-ce … Read More
  2. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The blurring boundary between prediction markets and sports betting is redefining product portfolios and brand identities across the industry. Once viewed as competing models, predictions technology a … Read More
  3. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The distinction between land-based and online casinos is fading as operators combine digital gamification with live social experiences. This discussion examines how seamless omnichannel ecosystems, re … Read More
  4. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    The question is no longer how your ‘welcome back’ email with personalised recommendations can stand out in your players’ overcrowded inboxes. It’s now how personalisation begins on your platform, in r … Read More
  5. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    What is the new gold standard in digital user experience? Personalisation and real-time gamification are integral and receive the lion’s share of attention, but how and why must the balance be achieve … Read More
  6. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Artificial Intelligence in game design is evolving far beyond dynamic graphics. Today, agentic AI powers real-time world generation, conversational NPCs, and predictive responsible gaming tools that p … Read More
  7. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    A tool is only as powerful as the organisation using it. Buying AI capability without a clear strategy leads to stranded pilots, undertrained teams, and unproven ROI. In iGaming, where regulatory hurd … Read More
  8. ( - UTC -1 )
    CC5.3
    • Rethinking Product & Operations
    Live-streamed "box breaking", team-based blind bidding, and repack platforms have quietly created a parallel gambling ecosystem, capturing the next generation of sports fans and bettors whilst evading … Read More
  1. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
     
  2. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    For operators, slow or repeated KYC checks can drive legitimate customers away while leaving teams with uncertain results and more manual reviews. How can they speed up verification, reduce drop off a … Read More
  3. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    While an 18-to-25-year-old can pass an ID check in seconds, their risk profile can evolve far more complexly over time. This panel looks beyond the age gate to explore how operators can identify emerg … Read More
  4. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    The Czech Republic is putting what may be the first market wide Single Customer View into practice. In this case study, Jan Řehola presents the first findings from IRIS, connecting risk signals across … Read More
  5. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    Safer gambling depends on effective UX: what players see, understand and can do at key moments throughout their journey. This session explores how operators can design protective tools that encourage … Read More
  6. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    When affordability data says intervene, but player behaviour says otherwise, what should operators trust? Making the right call means protecting players without creating unnecessary checks, costs and … Read More
  7. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    According to a recent operator survey, 80% of adults say they would not knowingly use an illegal gambling site, yet 74% cannot tell the difference between licensed and unlicensed operators. Closing th … Read More
  8. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    Across gambling’s fast paced, customer facing and operational environments, everyday working practices can create barriers for neurodivergent employees. Practical adjustments can help employers unlock … Read More
  9. ( - UTC -1 )
    Sustainable Gambling Zone
    • Shaping a More Responsible Industry
    Could casino design improve wellbeing as well as customer experience? Emerging servicescape research is testing how the physical environment could support healthier spaces while giving operators evide … Read More
  1. ( - UTC -1 )
    WorldGaming Stage
    • Scaling a Stronger Technology Stack
    The gaming industry is entering a period of rapid technological transformation. This opening session explores the biggest trends shaping the future of gaming, from AI adoption and automation to cybers … Read More
  2. ( - UTC -1 )
    WorldGaming Stage
    • Scaling a Stronger Technology Stack
    Technology transformation rarely follows a perfect roadmap. This session brings together operators and technology leaders to share honest case studies, exploring successful implementations, failed exp … Read More
  3. ( - UTC -1 )
    WorldGaming Stage
    • Networking Events
     
  4. ( - UTC -1 )
    WorldGaming Stage
    • Headliners
     
  5. ( - UTC -1 )
    WorldGaming Stage
    • Networking Events
     
  6. ( - UTC -1 )
    WorldGaming Stage