Elevating Your ICE 2026 Journey
ICE 2026 is our biggest, boldest edition yet! Expanding into an entirely new hall, unveiling dynamic outdoor experiences, and introducing fresh content, new stages, and enhanced networking designed to elevate every moment of your time in Barcelona. With more brands, more space, and more ways to connect, learn, and unwind, this year’s show sets a new benchmark for the global gaming community.
Hall 1 Expansion
ICE is expanding into a brand-new Hall at the South Entrance, adding 14,000m² of additional exhibition space. Hall 1 brings an impressive lineup of new exhibitors and top-tier brands, including Spribe, Softswiss, Pronet, Hub88, PIN-UP Global, Uplatform, EGT Digital, and SA Gaming.
Our sister show iGB Affiliate, now moves to Halls 8.0 and 8.1, helping us deliver an expanded showcase of 775 brands across World Gaming Week
La Avenida 1
A vibrant new outdoor avenue connecting Halls 1 and 2. Designed as a lively hub for the iGaming community, it offers a relaxed space to network, recharge, and enjoy entertainment. Expect food trucks, outdoor seating, the Uplatform Beer Garden with daily happy hours, and the IDN Play DJ Lounge with chill-out zones and live music.
Quiet Zone
You asked, we listened. This new dedicated seating and recharge area, located between Halls 4 & 5, lets attendees pause, host quick meetings, or catch up on work without leaving the show floor.
European Casino Floor Excellence Awards
New for 2026, the ECA Slot Floor Excellence Awards celebrate the people behind Europe’s casino slot floors, highlighting hospitality, professionalism, and outstanding team spirit. Hosted in partnership with Clarion, this 30-minute ceremony takes place on Day two of ICE at the Enterprise Stage, recognising both established talent and rising stars across the casino sector. Attendees can connect with the ECA, support colleagues, and celebrate the achievements that keep casino floors thriving.
Award Categories:
- Outstanding Slot Team of the Year: Recognising a team demonstrating exceptional collaboration, customer service, initiative, and measurable success.
- Slot Floor Employee of the Year: Celebrating an experienced frontline or operational employee whose leadership and dedication elevate guest experience and team performance.
- Slot Floor Rising Star of the Year: Honouring an early-career professional whose ambition, fresh perspective, and contribution set a new standard for future talent.
Meet, Network & Refresh
ICE Dinner Series
New for 2026, the ICE Dinner Series, provides a chance to meet like-minded peers, share insights, and network in a welcoming setting, perfect for those looking to connect beyond the show floor.
Places must be pre-booked
L'Olive BCN | Monday 19 January | 20:00-22:30
Please note that access to this networking event is exclusively available through the purchase of a dinner pass during the ICE registration process.
Re-branded Enterprise Stage
The Enterprise Stage is the new showfloor free content hub at ICE 2026, replacing the former Centre Stage and delivering a tech-focused programme featuring global leaders such as Microsoft, AWS, and Huawei. With keynote sessions, short-form presentations, and dedicated space for awards, accelerators, and tribal partnerships, the stage brings together major technology voices and emerging innovators to explore how AI, cloud, and fintech are shaping the future of gaming. Free to attend and open to all, the Enterprise Stage offers 250 seats plus a networking area, providing a central destination for anyone looking to understand the technologies driving the next generation of the industry.
Expert-Led Sessions & Programmes
Academia América Latina
New for 2026, a dedicated space for insights and collaboration from Latin America’s gaming markets. It will feature specialised sessions, all in Spanish or Portuguese, covering a wide range of topics, from commercial growth to localised technical discussions.
Wednesday 21 January | 11:00 - 15:00
Casa Brasil
New for 2026, Casa Brasil highlights the innovation, culture, and opportunities within Brazil’s fast-growing gaming market. It will showcase the country’s progress toward regulation and connect Brazilian stakeholders with the global industry in a focused, trusted setting.
This is an invite-only Event.
CC1.1 | Everyday | 10:00– 17:00
ICE Innovators Challenge
In partnership with Microsoft, the challenge invites gaming professionals to submit AI-driven ideas that advance safer gaming. Finalists receive expert support to develop MVPs and pitch live at ICE 2026, plus ongoing development support.
Enterprise Stage | Wednesday 21 January
Sports Leaders Conference
This content programme brings together top decision-makers from the global sports betting and sports business landscape.
ICE Regulatory Programme
This enhanced programme supports global regulators and legislators with knowledge-sharing and policy-focused collaboration.
ICE Startups Accelerator
Supporting the industry’s brightest new ventures with exposure, mentorship, and growth opportunities.
Monday 19th January | 13:00 - 16:00
