Fira Barcelona Gran Via,

19–21 January 2026

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ICE Barcelona for the United Kingdom

Where Efficiency Meets Opportunity
For The UK Market

Welcome to ICE the place where the world of gaming goes to do business.

We may have moved to Barcelona but with the UK being one of the most critical and influential markets in the Global Gaming Industry, if you operate in the UK, you cannot miss this years show.

ICE offers UK operators a focused, efficient way to access regulatory insight, new markets and commercial opportunities in a single, well-planned visit:

  • A concentrated mix of relevant suppliers, industry experts and innovators, all part of the World Gaming Week.

  • A clearly structured floor plan layout designed for quick navigation and minimal time loss

  • Direct access to decision-makers, regulators and policy influencers, not just front-line sales teams

One trip to ICE can replace months of meetings.

REGISTER HERE

ICE Barcelona

A tailored experience for the UK Market

Networking at ICE

Meet the People That Matter

This isn’t random badge-scanning. ICE is about curated, meaningful connections. UK operators attend ICE to engage with:

  • UK regulators, compliance advisors and licensing experts

  • Other UK operators for learning and inspiration on best practices

  • International operators with UK market experience or partnership interest

  • Technology innovators: payments, fintech, AI, XR, data, safer gambling

  • Senior decision-makers from leading supplier organisations

  • Land-based equipment suppliers

  • Investors and venture funds active in gaming and entertainment

REGISTER HERE

Why UK businesses choose ICE Barcelona

Unlock New Markets Growth

Explore real, actionable growth opportunities in and beyond the UK:

  • Meet operators and suppliers driving growth in Latin America, Brazil, Europe and Asia

  • Understand market entry strategies, partnerships and regulatory pathways

  • Learn from operators who have already expanded internationally — what worked and what didn’t

If international expansion is on your roadmap, ICE is where it starts.

Regulatory Insights That Impact You

Know what’s coming in regulation, before it becomes business-critical:

  • UKGC-focused content, compliance updates and policy outlooks

  • Practical sessions on consumer protection, safer gambling, affordability and enforcement

  • Direct access to regulatory advisors, compliance experts and industry bodies

Turn regulatory change into competitive advantage, only at ICE.

Innovation That Future-Proofs Your Business

See tomorrow’s technology before it becomes today’s standard:

  • Live demos of the next generation of gaming technology

  • Responsible gambling tools, AI, data & analytics, payments and cashless solutions

  • Immersive tech, XR and omnichannel innovations that are bridging land-based and online

See, test and experience innovation before it reaches the market.

Premiere what's next in UK from your trusted partners:

Content that delivers practical value

ICE goes beyond theory, delivering insights you can act on immediately:

  • Regulatory briefings and compliance workshops

  • Peer-led case studies and operator roundtables

  • Practical sessions on efficiency, technology adoption and growth strategy

  • Omnichannel insights: land-based + online convergence

  • Market deep-dives into emerging regions and new revenue models

See our recommended agenda below:

 

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Big Tech in Gaming
  1. Discover how Hub88, part of Yolo Group, one of the Estonia’s fastest-growing tech companies and a gl ...
  2. Open invite to network and meet the AWS team
  3. This session explores how next-generation cloud infrastructure and AI are redefining performance, sc ...
  4. Open invite to network and meet the Huweai team.
Casino & Leaders Conference
  1. As competition ramps up, both online and land-based gaming face new challenges worldwide. Bally’s La ...
  2.  
  3. The Chair of the European Casino Association Erwin van Lambaart will take the stage to welcome the g ...
  4. With gambling tax hikes either in progress or proposed across key markets in Europe, North America a ...
  5. European casino operators don’t have the same opportunity to evolve and expand their properties as c ...
  6. From generating revenue and creating jobs to influencing local businesses and government policies, c ...
  7.  
  8. Join AWS and Playson's technical leaders for an insider conversation on the innovations and challeng ...
  9. Once defined by the glitter of casino floors – the industry’s P&L playbook is morphing into somethin ...
  10. Gaming has higher valuations than other sin industries like alcohol and tobacco but suffers from a h ...
  11.  
  12. As the casino space becomes increasingly crowded and competitive, differentiation, and localisation ...
  13. Gamification is often treated as a pure retention tool, but its real power goes much further. This s ...
Cybercrime & Fraud Workshop
Entering New Markets Workshop
Esports Betting Conference
iGaming Customer Journey Workshop
Innovating Lotteries Conference
Safer Gaming Workshop
Sport Leaders Conference
Startup Accelerator
  1. Our chair opens the ICE Start-Ups Accelerator for the first time, setting the stage for an afternoon ...
  2. Join industry veteran Alex as he shares his personal journey from startup founder to successful inve ...
  3. Which verticals are heating up? Which ones are cooling off? Top investors reveal the trends shaping ...
  4.  
  5. The highs, lows, and everything in between. This candid discussion brings together successful founde ...
  6. Pitch Roulette is an interactive improv-game spotlighting art and craft of the pitch - where the aud ...
  7.  
Sustainable Gambling
  1.  
  2. For the first time in its sustainability reporting, the EGBA has begun publishing comprehensive econ ...
  3. Affordability checks are entering a new phase. This session examines how operators are collaborating ...
  4.  
  5. AI-driven detection is evolving from static thresholds to adaptive, explainable models. This session ...
  6. This session examines how standardised self-exclusion systems, unified player-protection indicators, ...
  7.  
  8. With player protection, identifying addiction and treating gambling-related harm externally, the wel ...
WGF Keynotes
World Regulatory Briefing
  1.  
  2. The meteoric rise of unlicensed operators is endangering the regulated gambling sector, government b ...
  3. Industry, regulators and consumers all face a shared threat from illegal operators. In this battle t ...
  4. To set the stage for ICE 2026, the opening keynote will address the biggest issue facing the industr ...
  5. The black market relies on three core ingredients to thrive: content (games and data), platforms, an ...
  6.  
  7. As the UAE enters the next phase of its regulated gaming market, with major milestones approaching, ...
  8.  
  9. As Alberta prepares to enter a regulated iGaming era, the tension between competitive marketing and ...
  10.  
  11. As the global gaming landscape becomes increasingly complex, the role of regulators is more critical ...
  12. In mature gambling markets, regulation serves three fundamental purposes: protecting consumers, main ...
  13. Over the past year, regulatory bodies across major jurisdictions have laid large fines against opera ...
  14. Strict advertising limits or bans reduce harmful exposure, yet they also reduce the visibility of li ...
Big Tech in Gaming
  1. This session explores how unlocking the true value of your data is the critical differentiator betwe ...
  2. Enterprise Stage
    As AI capabilities accelerate, regulated industries must balance innovation with responsibility. In ...
  3. A relaxed opportunity to meet the Microsoft team after the keynote, ask questions, and explore how o ...
  4. Enterprise Stage
    This presentation traces the evolution of real-time avatar technology, moving beyond simple template ...
Casino & Leaders Conference
  1. DAZN, the world’s leading sports entertainment platform, is transforming how fans experience sport. ...
Cybercrime & Fraud Workshop
Entering New Markets Workshop
Esports Betting Conference
iGaming Customer Journey Workshop
Innovating Lotteries Conference
Pitch ICE
  1. Get ready for the next wave of iGaming innovation at Pitch ICE Barcelona 2026. In partnership with l ...
  2. Warren Russell is the founder and CEO of eyeDP, an AI-powered platform that is redefining the docume ...
  3. Alfonso González García is the Co-founder of Whizdom AI, where he leads the development of advanced ...
  4. Harpo Lilja is Founder & CEO of Tugi Tark and a leading voice in iGaming player support innovation. ...
  5. Anthony Keller has been a C-Level executive in casino operations with global experience in opening, ...
  6. CEO, Co-Founder & Entrepreneur with 12+ Year Experienced C-Level Marketing and Management Executive ...
  7. Pitch ICE Stage
    Philisiwe Bhengu, Founder and Director of Research iGaming (RI Experts), created to bridge the gap b ...
  8. CompliancePlay AI was founded by Isabelle Zanzer and Ralitsa Eide, two experts in gambling complianc ...
  9. Desiree Dickerson is CEO and Co-Founder of THNDR, the world's first PvP skill-based gaming platform ...
  10. Karina Ferraioli is the Co-Founder and CMO of Master Affiliates Network, the first collaborative iGa ...
  11. Joseph Somma is a driven entrepreneur and engineer, US-born, who studied in Italy and has worked in ...
  12. Tom Tatun is the founder of Fantasy Gambling League (FGL), a next-generation prediction-based fantas ...
  13. Jonathan has 25+ years of directing, producing, and writing award-winning documentaries, TV shows, c ...
  14.  
Safer Gaming Workshop
Sport Leaders Conference
Sustainable Gambling
  1. Highlighting the urgent need to move from dialogue to implementation in protecting players within Af ...
  2. As data-driven safeguards grow more sophisticated, operators face a new dilemma: how to personalise ...
  3. Moving beyond ethics and culture statements, this session maps the operational steps toward sustaina ...
  4.  
  5.  
  6.  
  7. Dual Disorder Foundation: GAMBRAIN Predicting Gambling Disorder Risk UNLV and Rey Juan Carlos Univer ...
  8. Social addictions are not merely a response to the digital environment, but a reflection of emotiona ...
  9.  
WGF Keynotes
World Regulatory Briefing
  1.  
  2. The introduction of the Nevis Online Gaming Ordinance 2025 marks a defining step for the Caribbean’s ...
  3. The Philippines is in the midst of fundamental regulatory change: the removal of offshore operators, ...
  4. Once seen as the dark side of iGaming, has MICA been the watershed moment for crypto casinos to ente ...

    Sponsored by
    Complyguard

  5.  
  6. Looking west to Alberta and BC, all eyes are on Canada with new casino licenses and online expansion ...
  7. Italy's gambling market is undergoing its biggest transformation in decades. A sweeping licensing re ...

    In Partnership with
    IGE

  8. Recent bi-lateral gaming regulatory agreements across Africa are heralding a shift in approach to re ...
  9. Brazil reported 17.7M bets in the first 6 months of its regulated market, yet one year in, is it sti ...
  10. Operators have expressed frustration over Finland’s uncertain regulatory path leading up to the 2027 ...
  11. With a fresh process round for new IR licenses by December 2027, what’s the latest on Osaka and beyo ...
  12. While the Andes nations (Colombia, Peru, Chile, and Ecuador) may share a mountain range, they certai ...
  13. The German gambling market struggles with strict controls and a booming black market. Can stakeholde ...

 

More perks for UK visitors

Smart floor plan

With dedicated halls for igaming, land-based, sports betting, payments and tech, you can easily focus on what matters most.

NAVIGATE THE FLOORPLAN

More networking 

From the Day Zero events to our new networking dinners, connecting with partners throughout the week is easier than ever.

SEE NETWORKING EVENTS

Travel discounts

Access our exclusive hotel rates in convenient locations, free metro cards and discounted train fares nationwide.

PLAN YOUR CONVENIENT JOURNEY

Be Where the UK Industry Moves Forward

UK operators attend ICE because it delivers clarity, connections and commercial opportunities faster and more efficiently than anywhere else.

If you want to:

  • Stay ahead of UK regulation

  • Discover technology that drives real efficiency

  • Build partnerships that unlock growth

  • Connect with peers and decision-makers who shape the industry

Then ICE Barcelona is the event for you.

REGISTER HERE AND START YOUR JOURNEY