Fira Barcelona Gran Via,

18–20 January 2027

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ICE Barcelona 2026 for Latin America and Brazil

Spotlight on Latin America & Brasil in 2026

The Fira Gran Via hosted World Gaming Week, with Latin America - and especially Brazil - taking centre stage more than ever before.

We expanded our LatAm offering to include more free-to-access content, networking events, products, and exhibitors serving the Latin American market than ever before. This provided a unique opportunity for operators and suppliers from the region to grow their international networks and connect with new business partners across Europe and worldwide.

Welcome to ICE Barcelona

Casa Brasil

In 2026, we introduced Casa Brasil, a private meeting space for Brazilian C-level executives, operators, and government representatives, designed to:

  • Facilitate strategic conversations and high-level networking
  • Enable partnership development across operators, suppliers, and regulators
  • Provide a focused environment for business discussions specific to Brazil

Casa Brasil became the ideal place to connect with peers from the Brazilian market and explore collaboration opportunities.

 

Casa Brasil

Don't just take our word for it

See why our Ambassador in Brazil believes you should be part of ICE

In 2026, we heard directly from our Ambassador in Brazil, as he highlighted why ICE remained such an important platform for the Brazilian market. In this short video, he spoke about the growing strength of Brazil’s presence at ICE - from the dedicated Casa Brasil space to the expanded LATAM programme that brought together the region’s key voices.

He explained how ICE created a unique opportunity for Brazilian companies to showcase their innovation, connect with global partners, and take part in conversations shaping the future of gaming across Latin America.

Watch his perspective to see why he believes Brazil plays an essential role at ICE.

Latin America Academy

LatAm seminar ICE 2025

In 2026, the Latin America Academy delivered a full day of sessions focused on market opportunities, regulatory updates, and innovation across the region. Benefits included:

  • Insights into trends and challenges facing LatAm operators
  • Presentations from regulators, operators, and regional experts
  • Opportunities to discover solutions and products tailored for Latin America

Explore the full agenda below and see how the programme helped attendees plan a valuable visit.

2026 Agenda:

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Networking Events
  1. Kick off World Gaming Week in style as ICE takes over ‘Time Out Market’, Barcelona’s iconic food and ...
Casa Brasil
  1. For delegations and stakeholders Association-led open space meeting and media engagement
  2. Hosted by ICE Networking cocktail with delegates, partners & media to close ICE & Casa Brasil 2026
Academia América Latina
  1. As the industry becomes increasingly data-driven, harnessing the power of your data will define your ...
  2. As the global sports betting industry continues to expand, so too do the challenges and risks associ ...
  3. Mobile-first design and user experience adapted to the region Local payment systems: PIX, SPEI, and ...
  4. Despite regulatory advances, over half of Brazil’s gambling market remains illegal, costing the coun ...
  5. As the Latin American gaming market evolves, understanding the transformation of the consumer and th ...
Networking Events
  1. Celebrate the finale of World Gaming Week with LMG’s High Stakes Football & Poker Event. Kick off wi ...

More innovative latino brands and products than ever!

At ICE 2026, attendees explored the widest range of exhibitors and innovative solutions from Latin America. From cutting-edge gaming technology to operator tools and compliance solutions, the show showcased the products shaping the future of the region’s gaming market.

Worldwide gaming companies launched their newest products and services exclusively at ICE, reinforcing Barcelona as the place to experience innovations that could not be matched by any other industry event during the year.

ICE Regional Updates: Latin America and Brazil

We are committed to keeping the Latin American and Brazilian gaming industry informed and connected. ICE brings together professionals from across the region, providing the latest updates, insights, and developments in gaming, technology, and entertainment. Our goal is to ensure that all industry stakeholders, regardless of market size or location, have access to the most relevant news and opportunities surrounding the region’s leading trade event.

Read the latest below: