Welcome to ICE: The Global Engine of the UK Gaming Industry
While our home has moved to Barcelona, our commitment to the UK remains absolute. As one of the most influential and sophisticated markets in the global gaming ecosystem, the UK remains the heartbeat of ICE. If you operate in the UK, this isn't just an event—it is your competitive advantage.
For UK operators, ICE provides a high-impact, high-efficiency gateway to regulatory clarity, emerging markets, and breakthrough commercial opportunities, all consolidated into a single, strategic visit.
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Direct access to decision-makers, regulators and policy influencers, not just front-line sales teams
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A concentrated mix of the top suppliers, industry experts and innovators, all part of the World Gaming Week.
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A clearly structured floor plan layout designed for quick navigation and minimal time loss
One trip. One venue. One year of strategy secured.
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