Fira Barcelona Gran Via,

19–21 January 2026

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ICE Barcelona for the UK

Where Efficiency Meets Opportunity

Welcome to the place where the world of gaming goes to do business.

ICE offers UK operators a focused, efficient way to access regulatory insight, new markets and commercial opportunities in a single, well-planned visit:

  • A concentrated mix of relevant suppliers, industry experts and innovators, all part of the World Gaming Week.

  • A clearly structured floor plan layout designed for quick navigation and minimal time loss

  • Direct access to decision-makers, regulators and policy influencers, not just front-line sales teams

One trip to ICE can replace months of meetings.

REGISTER HERE

ICE Barcelona

A tailored experience for the UK Market

Networking at ICE

Meet the People That Matter

This isn’t random badge-scanning. ICE is about curated, meaningful connections. UK operators attend ICE to engage with:

  • UK regulators, compliance advisors and licensing experts

  • Other UK operators for learning and inspiration on best practices

  • International operators with UK market experience or partnership interest

  • Technology innovators: payments, fintech, AI, XR, data, safer gambling

  • Senior decision-makers from leading supplier organisations

  • Land-based equipment suppliers

  • Investors and venture funds active in gaming and entertainment

REGISTER HERE

Why UK businesses choose ICE Barcelona

Unlock New Markets Growth

Explore real, actionable growth opportunities in and beyond the UK:

  • Meet operators and suppliers driving growth in Latin America, Brazil, Europe and Asia

  • Understand market entry strategies, partnerships and regulatory pathways

  • Learn from operators who have already expanded internationally — what worked and what didn’t

If international expansion is on your roadmap, ICE is where it starts.

Regulatory Insights That Impact You

Know what’s coming in regulation, before it becomes business-critical:

  • UKGC-focused content, compliance updates and policy outlooks

  • Practical sessions on consumer protection, safer gambling, affordability and enforcement

  • Direct access to regulatory advisors, compliance experts and industry bodies

Turn regulatory change into competitive advantage, only at ICE.

Innovation That Future-Proofs Your Business

See tomorrow’s technology before it becomes today’s standard:

  • Live demos of the next generation of gaming technology

  • Responsible gambling tools, AI, data & analytics, payments and cashless solutions

  • Immersive tech, XR and omnichannel innovations that are bridging land-based and online

See, test and experience innovation before it reaches the market.

Premiere what's next in UK from your trusted partners:

Content that delivers practical value

ICE goes beyond theory, delivering insights you can act on immediately:

  • Regulatory briefings and compliance workshops

  • Peer-led case studies and operator roundtables

  • Practical sessions on efficiency, technology adoption and growth strategy

  • Omnichannel insights: land-based + online convergence

  • Market deep-dives into emerging regions and new revenue models

See our recommended agenda below:

 

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Big Tech in Gaming
  1. Enterprise Stage
    Senior leaders from AWS opens the Enterprise Stage with a forward-looking view of how cloud, data qu ...
  2. Enterprise Stage
     
  3. Enterprise Stage
    Huawei shares its perspective on the infrastructure and AI capabilities that will support the next w ...
  4. Enterprise Stage
     
Casino & Leaders Conference
  1. CC4.1
     
  2. CC4.1
    The Chair of the European Casino Association Erwin van Lambaart will take the stage to welcome the g ...
  3. CC4.1
    With gambling tax hikes either in progress or proposed across key markets like the UK, Netherlands, ...
  4. CC4.1
    A regulated industry is only as strong as its three pillars: clear rules, institutional respect, and ...
  5. CC4.1
    European casino operators don’t have the same opportunity to evolve and expand their properties as c ...
  6. CC4.1
     
  7. CC4.1
     
  8. CC4.1
    Once defined by the glitter of casino floors – the industry’s P&L playbook is morphing into somethin ...
  9. CC4.1
     
  10. CC4.1
     
  11. CC4.1
    The cruise casino market represents a significant but currently underserved segment of the global ga ...
Startup Accelerator
  1. Enterprise Stage
    Our chair opens the ICE Start-Ups Accelerator for the first time, setting the stage for an afternoon ...
  2. Enterprise Stage
    Join industry veteran Alex as he shares his personal journey from startup founder to successful inve ...
  3. Enterprise Stage
    Which verticals are heating up? Which ones are cooling off? Top investors reveal the trends shaping ...
  4. Enterprise Stage
     
  5. Enterprise Stage
    The highs, lows, and everything in between. This candid discussion brings together successful founde ...
  6. Enterprise Stage
     
  7. Enterprise Stage
     
Sustainable Gambling
  1. Sustainable Gambling Zone
     
  2. Sustainable Gambling Zone
    For the first time in its sustainability reporting, the EGBA has begun publishing comprehensive econ ...
  3. Sustainable Gambling Zone
    Affordability checks are entering a new phase. This session examines how operators are collaborating ...
  4. Sustainable Gambling Zone
     
  5. Sustainable Gambling Zone
    AI-driven detection is evolving from static thresholds to adaptive, explainable models. This session ...
  6. Sustainable Gambling Zone
    This session examines how standardised self-exclusion systems, unified player-protection indicators, ...
  7. Sustainable Gambling Zone
     
  8. Sustainable Gambling Zone
    With player protection, identifying addiction and treating gambling-related harm externally, the wel ...
World Regulatory Briefing
  1. CC5.1
     
  2. CC5.1
    The meteoric rise of unlicensed operators is endangering the regulated gambling sector, government b ...
  3. CC5.1
    Who is truly at risk of migrating to the black market? And what should be done about it? The prevail ...
  4. CC5.1
    To set the stage for ICE 2026, the opening keynote will address the biggest issue facing the industr ...
  5. CC5.1
    The black market relies on three core ingredients to thrive: content (games and data), platforms, an ...
  6. CC5.1
     
  7. CC5.1
     
  8. CC5.1
    Emerging markets are fueling the next wave of growth, yet they bring unique challenges in regulation ...
  9. CC5.1
    As Alberta prepares to enter a regulated iGaming era, the tension between competitive marketing and ...
  10. CC5.1
     
  11. CC5.1
    As the global gaming landscape becomes increasingly complex, the role of regulators is more critical ...
  12. CC4.2
    In mature gambling markets, regulation serves three fundamental purposes: protecting consumers, main ...
  13. CC4.3
    Over the past year, regulatory bodies across major jurisdictions have laid large fines against opera ...
  14. CC4.4
    Strict advertising limits or bans reduce harmful exposure, yet they also reduce the visibility of li ...
Big Tech in Gaming
  1. Enterprise Stage
    Microsoft’s AI and data leaders deliver focused keynote insights exploring how operators can moderni ...
  2. Enterprise Stage
     
Pitch ICE
  1. Pitch ICE Stage
    Get ready for the next wave of iGaming innovation at Pitch ICE Barcelona 2026. In partnership with l ...
Sustainable Gambling
  1. Sustainable Gambling Zone
    Highlighting the urgent need to move from dialogue to implementation in protecting players within Af ...
  2. Sustainable Gambling Zone
    As data-driven safeguards grow more sophisticated, operators face a new dilemma: how to personalise ...
  3. Sustainable Gambling Zone
    Moving beyond ethics and culture statements, this session maps the operational steps toward sustaina ...
  4. Sustainable Gambling Zone
     
  5. Sustainable Gambling Zone
     
  6. Sustainable Gambling Zone
    Dual Disorder Foundation: GAMBRAIN Predicting Gambling Disorder Risk UNLV and Rey Juan Carlos Univer ...
  7. Sustainable Gambling Zone
    Social addictions are not merely a response to the digital environment, but a reflection of emotiona ...
  8. Sustainable Gambling Zone
     
World Regulatory Briefing
  1. CC5.1
     
  2. CC5.1
    The introduction of the Nevis Online Gaming Ordinance 2025 marks a defining step for the Caribbean’s ...
  3. CC5.1
    The Philippines is in the midst of fundamental regulatory change: the removal of offshore operators, ...
  4. CC5.1
    Once seen as the dark side of iGaming, has MICA been the watershed moment for crypto casinos to ente ...
  5. CC5.1
     
  6. CC4.2
    Looking west to Alberta and BC, all eyes are on Canada with new casino licenses and online expansion ...
  7. CC4.3
    Italy's gambling market is undergoing its biggest transformation in decades. A sweeping licensing re ...
  8. CC4.4
    Recent bi-lateral gaming regulatory agreements across Africa are heralding a shift in approach to re ...
  9. CC4.2
    Brazil reported 17.7M bets in the first 6 months of its regulated market, yet one year in, is it sti ...
  10. CC4.3
    Operators have expressed frustration over Finland’s uncertain regulatory path leading up to the 2027 ...
  11. CC4.2
    While the Andes nations (Colombia, Peru, Chile, and Ecuador) may share a mountain range, they certai ...
  12. CC4.3
    The German gambling market struggles with strict controls and a booming black market. Can stakeholde ...
Entering New Markets Workshop
  1. CC5.1
     
  2. CC5.1
    In the past few years, we have witnessed Japan develop its regulatory framework for integrated resor ...
  3. CC5.1
    As regulation expands rapidly across global markets, from the Philippines to India, operators and su ...
  4. CC5.1
    As key markets like Brazil, Nigeria and Cameroon have transitioned from grey operations, with a domi ...
  5. CC5.1
    Brazil is experiencing a unique moment – the consolidation of a new betting market. Looking through ...
Sustainable Gambling
  1. Sustainable Gambling Zone
    KYC systems and biometric technologies are reshaping how operators verify, protect, and understand t ...
  2. Sustainable Gambling Zone
    The ESG landscape is shifting — dramatically. With the European Parliament voting to slash major sus ...

 

More perks for UK visitors

Smart floor plan

With dedicated halls for igaming, land-based, sports betting, payments and tech, you can easily focus on what matters most.

NAVIGATE THE FLOORPLAN

More networking 

From the Day Zero events to our new networking dinners, connecting with partners throughout the week is easier than ever.

SEE NETWORKING EVENTS

Travel discounts

Access our exclusive hotel rates in convenient locations, free metro cards and discounted train fares nationwide.

PLAN YOUR CONVENIENT JOURNEY

Be Where the UK Industry Moves Forward

UK operators attend ICE because it delivers clarity, connections and commercial opportunities faster and more efficiently than anywhere else.

If you want to:

  • Stay ahead of UK regulation

  • Discover technology that drives real efficiency

  • Build partnerships that unlock growth

  • Connect with peers and decision-makers who shape the industry

Then ICE Barcelona is the event for you.

REGISTER HERE AND START YOUR JOURNEY