Why the world comes to ICE
300+
Verified Regulators
179
Countries Represented
1,500,000
Meetings
65,000
Attendees
Discover ICE
For Operators
If you run, market, or buy for an operator, then the ICE Conference has been built with you in mind. You’ll get seven tracks built around the decisions actually on your desk: The true cost of compliance, where advertising restriction goes next, retention and reactivation programmes with the returns disclosed, AI and platform security, and what really works on LatAm entry.
For Regulators
If you’re writing or enforcing gambling rules in your market, ICE is where you get the evidence, precedent you can point to, and counterparts you can call the next time something lands on your desk with no obvious answer. You’ll have 300+ verified regulators in the building with dedicated time to connect with them in dedicated spaces for the conversations that can’t happen in public. Plus, you’ll get access to the space where all the operators are meeting, so you can deliver your next big policy update in one room. PWe’ve built dedicated space for the conversations that can’t happen in public
For Tech Providers
Our new Technology, Innovation & Fintech (Hall 7) puts your enterprise-level systems directly in front of the global engineering teams, compliance directors, and operator C-suites who have explicitly travelled to Barcelona to fund margin defence and scale platform security. This is your definitive venue to connect with qualified tech buyers looking for immediate deployment.
For Startups
Trying to get in front of investors and operators who actually pick up the phone? Pitch ICE puts you on stage in front of a judging panel and the show floor, and last year’s gold winner Promofy walked away with industry-wide coverage. The ICE Startups Accelerator gives you sessions with investors and founders who have already scaled... Plus the experts you’d otherwise be paying for. Come with your deck sharp and your pipeline empty, because you’ll be filling it from the moment you arrive in Barcelona.
For Suppliers
If your year is made or broken on the meetings you book, MeetMe is built for you. The MeetMe pass gives you guaranteed bookable meeting space rather than a scramble for a free table, upgrade visibility in the app so buyers can find you before they arrive, and three days in a building where the people you’re selling to have travelled specifically to buy. You’ll arrive with a diary already full and leave with contracts rather than a stack of business cards.
For Affiliates
If you’re an affiliate or media buyer, iGB Affiliate is your home. You’ll get a content track built entirely around where your money comes from: Diversifying traffic, what AI search is doing to organic, tracking and attribution, and picking operators who will still be paying you in twelve months. Plus, 11,000+ affiliates and the operator side of the industry in the same city in the same week. Get ready to shake a lot of hands, because your diary will be packed from the moment you land in Barcelona
Why Industry Leaders Choose ICE…
Must See At World Gaming Week
Explore the floorplan
Meet the exhibitors
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Most common questions
ICE Barcelona is the world's leading B2B event for the global gaming industry, covering every corner of the sector — land-based and digital, betting, casino, esports, lottery, sports betting and more. Organised by WorldGaming (formerly Clarion Gaming), ICE brings together the decision-makers driving the industry forward for three days of business, innovation and networking. If you're a gaming decision-maker, register your interest here to be the first to know when registration opens.
ICE Barcelona brings together 600+ exhibitors from across the globe, spanning every gaming vertical. You can view the full, up-to-date exhibitor list here.
ICE Barcelona 2027 takes place 18–20 January 2027, part of World Gaming Week (17–21 January 2027), at Fira Barcelona Gran Via.
Address: Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain
Address: Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain
ICE Barcelona is free to attend. Registration for 2027 hasn't opened yet — register your interest here and you'll be the first to know as soon as it goes live. If you're an exhibitor, please note you must register through your eZone portal so your badge is correctly assigned exhibitor status.
Speak to our sales team here about exhibiting or sponsoring at ICE Barcelona. Please note that all exhibitors are required to follow our Code of Conduct, which you can read here.