After consulting with the exhibitor Advisory Board, we have reverted the opening hours to those we had in 2024.
Day 1 - 10:00 - 18:00
Day 2 - 10:00 - 18:00
Day 3 - 10:00 - 16:00
We have frozen delegate pricing for 2026 and will introduce a series of discounts for those who attended previously
We are making it a priority to look into how we can ensure the coaches are able to stop by the East Entrance.
We are in conversations with Vueling about chartering an extra plane from Malta to Barcelona
We have moved the Studio to Hall 1 in 2026
The Landmark Awards have moved to the Enterprise Stage for 2026 to show their importance to the industry
"Last year, many exhibitors ordered catering at the last minute so the Gastro FIRA were unable to fulfil all the orders. For 2026, Gastro FIRA have a better idea of how much catering to expect so will be able to order accordingly"
We have translated the registration form into Spanish. This is the first step - we are working closely with the Spanish associations so they organise their own networking events on the Plaza in 2026. In 2027 we are looking to add a Street Gaming Pavilion in Hall 6.
For 2026, the Centre Stage has been re-named the Enterprise Stage. We have enhanced the look & feel and the content will focus on large tech brands such as Hawaii, Microsoft and AWS.
We have dropped the name Fast Forward for 2026. Sustainable Gambling Zone and Pitch ICE have been given their own identities so they are easy to find on the floorplan.
We have moved the SGZ so it is next to the main walkway between halls 4 & 5. We have changed the layout so that it is more open plan and so that all pods are visible from the central walkway.
For 2026, we have made ICE TV a key pillar of ICE. We have added additional screens and it will be live streamed throughout the show and on the iGB website. The platform will be used to portray ICE as an event where the action happens - where partnerships are made, announcements are revealed and new technologies are launched.
We have added 980m2 more seating to the floorplan in 2026 (primarily in Hall 1 and a new co-working area in the spine)
We have changed the design of Media City for 2026 so more panels will be branded. We are also working on a media partner review to ensure we only give pods to media partners who are offering additional value to the show. Panels branded.
The zones will be clearly colour coded again this year and we have introduced a new feature hierarchy system. We have taken on board the feedback and are focusing on improving navigation / signage in 2026.
There were over 300 regulators at the show in 2025, making it one of the highest regulator gatherings anywhere in the world. For 2026, we have launched a new Regulator Advisory Board, adding more networking opportunities for regulators and and we are also mapping out all regulators in all jurisdictions to ensure they are invited to the show.
The new creative for 2026 includes a nod to Barcelona heritage with a depiction of the Sagrada Familia. The bold branding will add personality to the show.
We are creating formal partnerships with UK associations such as UK BGC and the Gambling Commission. We've also launched the Future Leaders Initiative to encourage middle managers from the UK and internally be recognised at ICE, creating an emotional connection to the event.
We are hosting an Exhibitor Townhall in October to keep exhibitors up to date with plans for ICE 2026 and provide them with a checklist of everything they need to achieve to make the most out of the show. We will follow this up with another Townhall to explain the new pre-booking system for 2027.
New to show digital marketing packages being introduced - more info coming soon!
The FIRA are aware of the issues and have taken steps to resolve them. The toilets will be cleaned more regularly in 2026. We are also introduce an ICE personalised scent - brand new for 2026!
We are introducing the Good Neighbour's charter for 2026
For 2026 we are adding an Unwind session the day after the show, a wellness run on the Tuesday morning and we are looking into curated networking dinners - potentially for the lottery and payments sectors.
We have added 8 more meeting rooms in Hall 5 and some branded meeting rooms in the spine.