Fira Barcelona Gran Via,

18–20 January 2027

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Exhibitor/Sponsorship Enquiry Register Now
Register Now View the floorplan Hall 7: Gaming Tech Innovation

Why Sponsor at ICE 2027?

Global brand exposure where it matters most

Buyers and operators attend ICE specifically to evaluate partners and make decisions. Your brand appearing here carries weight that no other channel can replicate — in front of the right people, in the right frame of mind.

65,000+ qualified professionals will be in attendance

Direct access to gaming’s decision-makers

ICE draws C-suite leaders, procurement heads, and commercial directors from operators, regulators, and suppliers worldwide. Sponsorship doesn't just raise your profile — it puts you in the room where decisions are made.

Operators, regulators & technology buyers from 162 countries

Accelerate growth across global markets

ICE 2026 saw attendance rise year-on-year, with significant growth from emerging regulated markets across LatAm, Asia, and Africa. No other event offers this breadth of geographic reach in a single activation.


YoY attendance growth — new markets driving the rise

Sponsorship built for ROI


Every ICE sponsorship package is designed around measurable outcomes: lead generation, deal activation, and brand recall. We work with you to define what success looks like — and build the package to deliver it.

Packages tailored to your commercial objectives

Become an ICE sponsor


 

Why Industry Leaders Choose ICE…

  • It is an incredible step up in comparison to other conferences, the venue is amazing, well organized, the food is great, and overall, it is the best conference to start the year!
    Karolis Dula, Head of Payments, Alea
  • The world's largest iGaming trade fair has lived up to its name. After declining quality in London, the Barcelona trade fair has been given a second wind. Plenty of space and a better mood, which is undoubtedly influenced by the destination.
    Michal Krcmar, 24Live, Apollo Games
  • ICE is an essential event for anyone in the gaming industry. It offers unparalleled opportunities to explore cutting-edge innovations, connect with industry leaders, and gain valuable insights into market trends. As a business analyst, I find it incredibly inspiring for discovering new ideas and shaping our product strategy. The event is well-organized, dynamic, and a must-attend for staying ahead in the gaming sector.
    Olga Demchuk, Senior Business Analyst, ARRISE powering Pragmatic Play
  • Meeting the best and brightest in the iGaming sector, all under the same roof in beautiful Barcelona. What's not to like?
    Mario Di Florio, Senior Account Manager, Booming Games
  • ICE is an absolute must for anyone who is serious about the gaming industry. As the premier global event, it brings together key players, innovators, and thought leaders from all corners of the gaming world. Whether you’re a startup looking to make connections, an established company wanting to showcase new products, or someone simply seeking to stay ahead of industry trends, ICE offers unmatched opportunities.
    Araksi Sargsyan, Chief Commercial Officer, DS Virtual Gaming
  • ICE is a must-attend event for our team every year. The networking opportunities, cutting-edge products, and insightful sessions consistently help us stay ahead of trends in the iGaming industry. We always come away inspired, informed, and ready to innovate.
    Maria Pesonen, Key Account Manager, Finnplay
  • If you’re serious about the Gaming industry ICE must be your first priority .
    John Slattery, Chairman, G3 Media
  • ICE is the premier international show focusing on anything related to the gambling industry!
    Nicholas Nistler, Sr. Product Manager Video Poker, IGT
  • ICE is an outstanding event that brings together industry leaders, innovators, and professionals from around the world. The networking opportunities, insightful discussions, and cutting-edge solutions presented make it an essential experience for anyone in the industry. Clarion Events does a fantastic job in curating a world-class exhibition that drives growth and innovation.
    Berkant Karakayis, Developer, Interactive digits marketing management
  • ICE is an unparalleled platform for innovation, collaboration, and industry growth. Each year, it brings together the brightest minds and leading companies, offering invaluable opportunities to connect, showcase, and stay ahead of market trends. The event continues to set the benchmark for excellence in the gaming industry, and we’re always excited to be a part of it.
    Melissa Lynn Jaggard, Marketing Operations Manager, Kiron Interactive
  • The ICE Barcelona conference was truly grand in scale, and it was evident that the organizers put in maximum effort to make it a success. The event brought together industry leaders, showcased cutting-edge innovations, and provided excellent networking opportunities. The level of organization and attention to detail made it a valuable experience for all attendees. Looking forward to next year’s edition!
    Katia Gorobets, CMO, LaFinteca
  • ICE is the event that sets the tone for any given year within the industry. Is a must if you are in the Igaming industry, as it gathers all brands and people from all around the world to share insights while fostering cooperation between all companies. Is the place to go for business.
    Emiliano Sanchez, CCO, Mancala Gaming
  • Another successful ICE, this time in a new location. But well organized as ever, this show continues to impress and be a valuable milestone on the calendar.
    Lance McIntosh, Chief of Global Compliance, Nolimit City
  • ICE is the premier event for the gaming industry, providing an incredible platform for networking, innovation, and business growth. The event brings together industry leaders, cutting-edge technology, and invaluable insights, making it an essential experience for anyone looking to stay ahead in the gaming sector. Each year, ICE continues to set the benchmark for excellence.
    Niko Mannino, Sales Business Development Manager, PlaylogiQ
  • ICE is the most exciting iGaming event on the planet. You’ll connect more and get more done in 3 days here then you will by going to 6 months worth of other conferences. Highly recommended!
    Marc Winitz, CMO, Rapyd
  • Moving the event to Barcelona proved to be a great success. Looking forward to next year!
    Eyal Loz, Chief Product Officer, RubyPlay
  • Staying ahead in Fintech and iGaming is challenging without the right connections and insights. ICE solves this by bringing the industry's best together for innovation, networking, and growth. Every year, I leave with valuable partnerships and game-changing ideas — a must-attend event!
    Tatiana Sokolova, Head of Marketing, SPAYZ.io
  • Barcelona ICE 2025 was a great exhibition venue. The layout of the halls works really well and the court area enabling staff and clients to step outside and relax works really well.
    Andy Saunders, Head of Product Innovation, TCSJOHNHUXLEY
  • ICE is the perfect place to meet new business, build upon the relationships you already have, build your brand and learn about whats hot in the industry and whats coming in the year ahead!
    Laoura Salveta, Head of Marketing, VIP360

 

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