Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE London

ICE Barca 2025

IGBA Barca 2025

Stronger Together Stamp


ICE London is back and all set to raise the bar for the global gaming industry in 2023.

Join our international community of 35.000+ gaming pioneers on 7-9 February at ExCeL London and be part of the most comprehensive and ROI-friendly networking, business and learning experience you've ever had.

Gain premier access to the latest innovations, technology solutions, regulatory updates and the expert insights you need to position your brand in new and mature markets over the next 12 months.

Gather ideas, meet the right people for your business and learn what the industry has to offer over three days of unrivaled product discovery and connections with gaming professionals from all sectors and levels of seniority.

We are stronger together. We are ICE.

Register Now   

View Floorplan

ICE London 2023 in Numbers





Brands Exhibited


Countries Represented

Learning Sessions
ICE London

Will help
you achieve: 

  • Source the highest quality business leads and partnerships 

  • Explain and examine business strategies with relevant industry-specific companies 

  • Study and grasp the latest regulatory requirements from the very people who set them 

  • Explore the latest industry innovations and trends 

  • Reconnect with old colleagues and revitalize those friendships 

Our Sectors


Combining the best in traditional bookmaking with the latest gaming machines, fixed odds terminals, sports betting and other technology-driven solutions.


Described as the showbusiness of gaming, bingo continues to be a focus for new product development and methods of retaining customers.


As the home of the international industry, ICE sits at the top table of casino gaming with some exhibitors insisting that London now eclipses Las Vegas.


With economies seeking to plug budget deficits by increasing their tax revenues from gaming, lotteries are becoming increasingly important.


The fastest moving sector in gaming – attending ICE will help you learn about mobile developments and meet the movers and shakers in the space.


In the ever-changing world of Online, ICE is the best place to keep in touch with online developments and hear from the companies driving it forward.


The gaming industry faces constant change, not only due to ever-changing regulations, but also from the evolution of mobile and online gaming services.


As the convergence between social gaming and gambling progresses, social gaming is becoming an important part of ICE.


Esports is the gaming industry’s hottest new growth vertical with many major operators and suppliers, considering M&A deals to support their ambitions of entering this exciting world.  

Sports Betting

With a mix of online and land-based sportsbook providers, the sports betting area is a ‘one-stop shop’ for visitors with an interest in the vertical.


The street sector, with its emphasis on low-stake, high-volume gaming, is for many people the engine room of gaming.