Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025


ICE Barca 2025

IGBA Barca 2025

Ampersand at ICE 2024!

Once again, Ampersand will be hosting an Open Space meeting on 8th February between 10am - 2:00pm.


With its unconference format of free-flowing discussions, the ICE edition of Open Space will give YOU

the full power over the questions you want to ask, the experiences you want to share and the themes you want to brainstorm.

There are no moderators or speakers to dominate the conversations – the day will be driven entirely by participants who propose topics in advance.

What’s new for 2024?

Following feedback from previous years, we have made some changes!

  1. New timings from 10 am till 2:00 pm – shorter and more condensed, still packed with interesting discussions on topics that you suggest.
  2. Themes are collected in advance to cut on the initial introduction, jump straight to discussions and allow you to maximise your time engaging with the attendees.
  3. Food for thought throughout – we’ll be kicking off with Breakfast, so make sure you make it on time for 9:30 am. Substantial food will be available to fuel your discussions for the duration.

On the day timings

The agenda will be finalised on the day and will feature the topics put forward by you and other participants, but here is some top-level information to keep in mind:

When: Thursday, 8th February. 10am - 1:30pm

Where: Southern Galleries

How: Open Space format of multiple parallel discussions – you decide which one you want to join. If you have a burning topic to discuss, then make sure you submit it as part of your RSVP.

Refreshments: Food and drinks served throughout.



10.00 am: Doors open and Breakfast Served

10.30 am: Welcome and introduction by Ewa Bakun

10:45 am – 11.15 am: Discussion Round 1

Pick your next discussion!

11.25 am – 11:55am: Discussion Round 2

11:55 am - 12:30 pm: Break for networking, food and refreshments.

Pick your next discussion!

12:30 pm – 1:00 pm: Discussion Round 3

Pick your next discussion!

1:05 pm – 1:35 pm: Discussion Round 4

1:35 pm - 2:00 pm: Wrap-up, more networking and goodbye toast






What is Ampersand+?

  1. Ampersand+ is an exclusive, invite-only community of experienced and engaged gaming industry experts. Members include CxOs, MDs, Directors, and Senior Executives who have the influence to shape the long-term, strategic future of their company and the industry.
  2. Our goal is to drive positive change and innovation within the gaming industry by collaborating and sharing knowledge to challenge the status quo and push the industry forward.
  3. We foster a professionally curious environment that promotes growth and development through regular meetings and a digital platform.

Sign up here for £899 per 12 months.

Benefits of Ampersand+

  1. Members’ only mini–Open Space and Lunch – 7th February
  2. Dedicated Ampersand+ lounge for members to have their meetings, work and recharge with food and drinks served throughout the show
  3. Connect with a wealth of knowledge and a network of influential individuals who share your passion for the gaming industry.
  4. Gain access to a calendar filled with exclusive events throughout the year in global locations, including meetings, dinners, and experiences
  5. An ongoing platform for you to engage with your peers, ensuring that meaningful conversations extend beyond annual events.

Sign up here for £899 per 12 months.