Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Growth Markets Zone

The Growth Markets Zone

NEW for ICE London 2024 

As the global gaming industry expands its reach, new opportunities are emerging in key growth markets such as Latin America and Africa. The Growth Markets Zone at is your gateway to these exciting territories, providing an unparalleled platform to connect with businesses, discover market-specific insights, and gain the competitive edge you need to succeed. 

Growth Markets Zone Agenda

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06 Feb 2024
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    This presentation gives you an overview of the gaming industry in Africa. Africa Gambling Industry has been growing rapidly, driven by several factors including the increase in the use of mobile devices, growth of middle class and growth in infrastructure. Gain useful insights, opportunities and how to invest in a market that has grown exponentially in the past three years.
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    Brazil's president, Luiz Inacio Lula da Silva, has now made gaming in Brazil official'', ratifying a new regulatory framework for sports betting and iGaming; Gain a comprehensive understanding of the new regulatory framework and the opportunities at both Federal and State level
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    Responsible and problem gambling are becoming increasingly important in Africa due to Africa's growing gambling industry. This presentation dives deep into the problem and offer solutions to the menace of problem gambling.
07 Feb 2024
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    Regulation is key to the growth of any industry. This session is made up of seasoned industry experts who understands the gambling industry in Africa. Attendees will harm themselves with useful information on the state of regulation and compliance in Africa.
    • Special Events
    • Growth Markets Zone
    South Gallery 15
    Find out more about the Brazilian political landscape, what are the economic prospects and what's the security for investors.
    • Growth Markets Zone
    South Gallery 15
    ICE London and IBJR -Brazilian Institute of Responsible Gaming invite you to participate in the exclusive meeting about the gaming developments of this sleeping giant – Brazil. The seminar is supported by Pinheiro Neto Advogados and will offer macroeconomic, regulotory and competitive outlooks on Brazil.
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    In October, Peru's Ministry of foreign trade and Tourism approved sports betting and iGaming regulations in the country that are set to go into effect on 9 February 2024. Those operating in Peru's market will have one month to apply for a licence. We asked MINCETUR to tell us everything.
    • Growth Markets Zone
    South Gallery 15
    A deeper analysis of the essentials for Brazil market entrance. 
    • Growth Markets Zone
    South gallery 15
    •    Regulated Communication/market maturation / new approaches  •    Paradigm Shift Challenges/ Compliance  •    New entrants
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
    The purpose of the Hall of Fame is to honour outstanding gambling professionals who have positively impacted the growth of the gambling industry in Africa. Powered by Africa Sovereign Media, 12 inductees will be honoured at the award ceremony.
    • Growth Markets Zone
    Growth Markets Pavilion S9-330
     Network with established players and emerging markets executives, forge strategic partnerships, and explore the vast potential of these untapped markets.

Uncover Lucrative Opportunities 

Immerse yourself in a dynamic hub where innovation and expertise converge. Network with established players and emerging startups, forge strategic partnerships, and explore the vast potential of these untapped markets. Gain In-Depth Market Intelligence 

Gain In-Depth Market Intelligence 

Delve into the intricacies of Latin America and Africa's gaming landscapes. Attend insightful seminars, engage with industry experts, and gather the latest market research to inform your business decisions. Navigate Regulatory Landscapes with Confidence 

Navigate Regulatory Landscapes with Confidence 

Gain a comprehensive understanding of the regulatory frameworks governing gaming in these regions. Equip yourself with the knowledge to navigate regulatory complexities and ensure compliance, maximizing your chances of success. 

Empower Your Global Expansion

Seize the momentum and establish a strong foothold in these burgeoning markets. The Growth Markets Zone at ICE London 2024 is the catalyst for your global expansion. 
ICE 2024

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