Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Learning

VOX Learning Programme 

WRB

The World Regulatory Briefing is a flagship meeting that takes place every year at ICE VOX. It brings together policymakers, regulators and the industry to debate gaming’s key regulatory, legal and compliance developments.

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ICC

The International Casino Conference (ICC) brings together the who’s who of the global casino industry as leaders from around the world gather to discuss the future of the land-based sector.

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EBC

The Esports Betting Conference (EBC) is your gateway to unlocking the immense potential at the crossroads of esports and betting. For everyone looking to gain a competitive edge in this rapidly expanding field or wish to understand the dynamics driving this phenomenon.

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Headline Speakers

ICE VOX 2024 Agenda

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International Casino Conference
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    How can European countries work together to combat the illegal gambling market? What are the best practices for sharing information and intelligence? European collaboration on regulatory standards: How can European countries collaborate on developing common regulatory standards for the casino industry?
    • International Casino Conference
    ICC Capital Suite

    Whilst the importance of big destination casinos and resorts is undeniable. Alex explores the idea that different formats of gaming, will unlock huge benefits for local, developing and rural markets.

    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    During this WRB headline session, audiences will have the ultimate insiders access as they take part in a high-level conversation with Bill Hornbuckle, CEO & President, MGM Resorts International and a fellow C-suite industry peer.
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
    A track record of success has been established in the fully “Integrated resorts“ of Las Vegas, Singapore, and Macau. Can that blueprint be replicated in European casino designs of the future?
    • International Casino Conference
    ICC Capital Suite
    • International Casino Conference
    ICC Capital Suite
World Regulatory Briefing
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    • World Regulatory Briefing
    ICC Capital Suite
    As the global gaming industry continues to redefine itself to encompass new markets, products and technologies, how will 2023’s biggest regulatory changes impact the operators in 2024?
    • World Regulatory Briefing
    ICC Capital Suite
    How grey can you go? Against an upturn in global consolidation, new markets, and the European Commission raising its AML/TF threat level for online gambling to the highest possible state of alertness, governments and financial institutions are gearing up to try and stamp out illegal gaming.

    Sponsored by

    Worldpay

     

    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    During this WRB headline session, audiences will have the ultimate insiders access as they take part in a high-level conversation with Bill Hornbuckle, CEO & President, MGM Resorts International and a fellow C-suite industry peer.
    • World Regulatory Briefing
    ICC Capital Suite
    Operationalising compliance is a term that often gets thrown around in compliance conversations but is widely misunderstood. What exactly does it mean to operationalise compliance?
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    In this ‘first-of-its-kind’ study led by researchers at the Canadian Responsible Gambling Council’s Centre for the Advancement of Best Practices, the current landscape of global responsible marketing and advertising is revealed.
    • World Regulatory Briefing
    ICC Capital Suite
    Operators and campaign groups have the potential to not only influence public debate, but also policy on key issues like stake limits, advertising, and gambling-related harm.
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    Gambling regulators play a vital role in protecting consumers and ensuring the integrity of the industry. Yet there is growing concern that they are falling behind on the challenge (and opportunity) of the digital age.

    Sponsored by

    AWS  

     

    • World Regulatory Briefing
    ICC Capital Suite
    From TikTok to the table, Gen Z is the iGeneration, whether that’s iPhones or iGaming. Though a significant portion are not yet legally allowed to gamble in most jurisdictions, they are playing games with micropayments.
    • World Regulatory Briefing
    ICC Capital Suite
iGaming Customer Journey Workshop
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    Partnered with Arizona Lottery, this non-traditional inception offers Incremental incentives for consistent player engagement and interaction. Through the use of algorithms, real-time prize draws are gamifying the music industry with incentivised listening.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    Compliance can become a competitive advantage by demonstrating a commitment to ethical and responsible practices that build trust with customers and regulators.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    A combination of market demand, technological development and consumer behaviour is set to herald an acceleration towards an increasingly tailored fan experience in 2024.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    The iGaming market is more saturated than ever, and at a time when it’s easy for players to ‘shop around’, standing out from the crowd is a real challenge. 

    Sponsored by:

    Ciklum

     

    • iGaming Customer Journey Workshop
    ICC Capital Suite
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    The world of iGaming is booming, attracting millions of players who seek thrilling entertainment and lucrative opportunities. To succeed, operators need to harness the power of iGaming CRM (Customer Relationship Management).

    Sponsored by:

    Fast Track

    • iGaming Customer Journey Workshop
    ICC Capital Suite
    Responsible gambling initiatives are a big part of the industry. Learning how operators can protect players and ensuring that responsible gambling is enforced is half the operative battle.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    How to responsibly improve the experience for consumers who have voluntarily excluded themselves or have been excluded by operators.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
    In a marketplace crowded with online gambling operators, a strong brand identity sets your operation apart from competitors. It enables you to stand out and capture the attention of potential players.
    • iGaming Customer Journey Workshop
    ICC Capital Suite
Safer Gaming Workshop
    • Safer Gaming Workshop
    ICC Capital Suite
    • Safer Gaming Workshop
    ICC Capital Suite
    You’ve got the data set, you’ve identified your most vulnerable players, maybe even binge-reviewed the latest research study, what next?
    • Safer Gaming Workshop
    ICC Capital Suite
    Balancing player engagement with upholding extensive regulatory standards and responsible gaming best practices is a major challenge for operators, as is protecting the often sensitive data collected from investigating cases of suspected vulnerability.
    • Safer Gaming Workshop
    ICC Capital Suite
    • Safer Gaming Workshop
    ICC Capital Suite
    Approximately half of all adults have the everyday maths skills expected of a primary school child, yet, to date, few regulatory frameworks or approaches to safer gaming incorporate this fact, in comparison to extensive considerations for affordability and mental health.
    • Safer Gaming Workshop
    ICC Capital Suite
    Despite widespread adoption, visibility into operators’ AI approaches is severely lacking and there are currently no comprehensive policies to guide the growing use of its capabilities.
    • Safer Gaming Workshop
    ICC Capital Suite
    • Safer Gaming Workshop
    ICC Capital Suite
World Regulatory Briefing
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    The UK’s white paper was finally released in April, following an exclusive preview at last year’s WRB. Yet as the government moves toward publishing the first in its consultations on turning the paper into practical measures, concerns around financial affordability remain.
    • World Regulatory Briefing
    ICC Capital Suite
    After years of delay, sports betting is now legal in Brazil after President Luiz Inácio Lula da Silva signed the Provisional Measure, in anticipation of a more permanent bill on regulating both betting and, even more interestingly, online casinos.
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    • World Regulatory Briefing
    ICC Capital Suite
    With the local gambling market generating €5.3 billion in GGR in H1 2023, and Paris holding the XXXIII Olympiad and the XVII Paralympic Games this year, all eyes are on France.
    • World Regulatory Briefing
    ICC Capital Suite
    The Finnish government has announced it is committed to ending their current monopoly system in favour of a licensing model by 2026, meanwhile the EGBA is calling for Norway to do the same. Which direction is the Nordics heading?
    • World Regulatory Briefing
    ICC Capital Suite
    The past year has witnessed a flurry of M&A activity, and major regulatory realignment.  In Ukraine, 72% of unlicensed websites were closed, while a draft law on replacing the country's gambling regulator (KRAIL) with an automated licensing process has been put before the Rada.
    • World Regulatory Briefing
    ICC Capital Suite
    More than a year on from the regulation of the Ontario gaming sector, how can it, and other provinces like Alberta, and Canada’s First Nations stand out from the crowd of North American regulated markets? 
    • World Regulatory Briefing
    ICC Capital Suite
    The African gambling market was worth more than $2.2 billion at the end of last year, with that number expected to rise in coming years.
    • World Regulatory Briefing
    ICC Capital Suite
    As the Mexican government prepares a decree to ban slot machines and reduce casino licences ahead of its 2024 election, Chile’s Supreme Court orders the blocking of all online gambling websites.
    • World Regulatory Briefing
    ICC Capital Suite
    With Pagcor set to transition to a “purely regulatory” body by 2025, what impact will the privatisation of its gambling operations have on the Philippines, combined with their new regulatory framework for offshore gaming licensees?
    • World Regulatory Briefing
    ICC Capital Suite
    As the new home of ICE 2025, what is the future of gambling in Spain? The Spanish regulatory regime is one of the strictest in Europe, with the Royal Decree introducing new compliance, advertising, and KYC rules to protect underage and vulnerable consumers.
Entering New Markets Workshop
    • Entering New Markets Workshop
    ICC Capital Suite
    • Entering New Markets Workshop
    ICC Capital Suite
    Whether advertising is a barrier to market entry remains an important topic for any business that has goals of either launching a new brand into existing markets and/or launching an existing brand into a new market.
    • Entering New Markets Workshop
    ICC Capital Suite
    It's hard to imagine the sports industry without the influence of betting, whether it's in-stadium flutters, branding on kits, or post match day collaborations. In Brazil, 39 teams out of the 40 that make up Serie A and B of the Brasileirão are sponsored betting brands, with similar numbers seen in other Latin American markets.
    • Entering New Markets Workshop
    ICC Capital Suite

    Considering emerging markets in Africa, Asia, and Latin America, along with the remaining potential in the US and Eastern Europe, this fireside chat provides the latest in-depth data on where global investment has been spent by gaming operators over the last twelve months.

    • Entering New Markets Workshop
    ICC Capital Suite
    • Entering New Markets Workshop
    ICC Capital Suite
    The need for scalability while accommodating diverse markets, understanding shifting regulations, and making the investment required to remain competitive can be demanding for any operator no matter their size. 
    • Entering New Markets Workshop
    ICC Capital Suite
    Know Your Customer (KYC) is a critical process for gaming operators in order to fulfil their global regulatory requirements and protect against fraud, yet the data sources we take for granted in mature markets like the UK and US are often simply not available in markets devoid of traditional data points.
    • Entering New Markets Workshop
    With Wynn set to establish itself in Ras Al Khaimah by 2027, and predictions that the UAE could eventually surpass Singapore in terms of gambling revenue, all eyes are on the Gulf. Beyond integrated resorts, what other gaming verticals can be successfully localised to Islamic tradition? 
    • Entering New Markets Workshop
    ICC Capital Suite
    The state of gaming regulation is constantly shifting, as new jurisdictions open up, while others tighten their rulebooks. What exactly attracts an operator to a specific market? 
    • Entering New Markets Workshop
    ICC Capital Suite
Innovating Lotteries Workshop
    • Innovating Lotteries Workshop
    ICC Capital Suite

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    • Innovating Lotteries Workshop
    ICC Capital Suite
    Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached?

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability,

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    • Innovating Lotteries Workshop
    ICC Capital Suite
    Mobile technologies have changed the way we play lotteries by providing an increased level of convenience. With mobile lotteries, players can play their favourite games anytime, anywhere and have made it accessible to people who previously had limited access.

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    This talk will delve into innovative strategies for engaging new audiences and fostering brand loyalty in the digital Lottery.

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    The optimal way to complement retail lottery sales is through a comprehensive digital strategy. Lotteries continue to have the benefit of a huge footprint when it comes to retail activity and engaging in a full omni-channel approach to technology, content, marketing and operations.

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite
    Lotteries have a duty of care to create an environment which is fair, reliable with guaranteed safe gaming to ensure players get the best experience possible. But, safer gaming can be a strategic investment.

    Sponsored by:

    Fennica Gaming

    • Innovating Lotteries Workshop
    ICC Capital Suite

    Sponsored by:

    Fennica Gaming

Esports Betting Conference
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Level up your understanding of esports in the Americas! Loadout have been on a data-driven quest gathering vital statistics from esports fans across North and South America, and are now ready to share it with you. From the various tundras of North America to the samba-infused arenas of the South, Loadout are dishing out the hottest esports gaming trends and player preferences. Join us, as they 'Un-load' the secrets of the American gaming realm. It's time to respawn your knowledge and master these geolocations like a pro!
    • Esports Betting Conference
    ICC Capital Suite
    Gen Z is now coming of legal betting age, and soon enough, this digitally native customer will be the gambling’s industry core demographic. But with Gen Z wagering online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive, and engaging entertainment? Join Rivalry’s Director of Product Design David King and Senior Manager of Games Andre Nogueira in a fireside chat exploring how betting products and brands can better engage the next generation of fans, and why entertainment value is key in capturing this digital audience.
    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Join our panel of data experts as they dive into the critical aspects of data integrity, optimal data sourcing and the effective application of data within esports. Join us as we unravel the complexities of maintaining data accuracy, pinpoint the prime sources for trustworthy data and unveil the secrets to maximizing the potential of this valuable resource. This panel will equip you with the knowledge and strategies needed to confidently step into the data-driven future of this exciting industry.

    Sponsored by:

    Data.bet

     

    • Esports Betting Conference
    ICC Capital Suite
    • Esports Betting Conference
    ICC Capital Suite
    Lee Willows will reflect on his decade working within safer gambling and what opportunities there might be for esports. Lee will talk candidly about overcoming a personal gambling addiction, establishing a sector-leading charity and why esports and the metaverse can be a force for good for humanity. 
    • Esports Betting Conference
    ICC Capital Suite
    ESportsBattle tournaments, curated by BETER, provide 24/7/365 matches in various esports games. All of this comes from studio facilities within Ukraine and Serbia. In this presentation, we’ll explore the underlying motivations driving their establishment and the complexities it takes to forego such an operationally demanding tournament series.
    • Esports Betting Conference
    ICC Capital Suite
ICE 2024

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