Fira Barcelona Gran Via,

18–20 January 2027

About ICE Barcelona (OLD)

Make your next business move an informed one

At ICE Barcelona, bring the decisions on your desk into the wider gaming industry. From the products you’re assessing to the markets you’re considering, connect what you need to learn with the people and solutions that can help you act.

  • Assess new products against the needs of your operation.
  • Develop relationships with operators, suppliers, regulators and industry peers.
  • Put market intelligence to work in your team’s planning.


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What will help your business move forward?


 

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The place the world of gaming goes to do business

A product demonstration can start a more useful supplier conversation. A discussion with a peer can give you another way to assess the same challenge. At ICE, connect those conversations to the decisions you need to make, and plan your time around the companies you want to meet.

 View the floorplan

300+
Verified Regulators
179
Countries Represented
200+
Networking Events
100+
Content Sessions

For Operators

If you run, market or buy for an operator, use the ICE Conference to work through the decisions on your desk, from acquisition and retention to compliance, AI, security and regional growth. Seven themes connect the programme to those priorities. A Conference Pass includes the Expo as well as the conference programme.

 

 

 

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For Suppliers

Spend less time finding people and more time talking business. MeetMe helps relevant buyers find you, gives you access to 2,000 square metres of dedicated meeting space and gets your day started ahead of the show floor. Add the paid ticket to build connections around what you sell, with conversations to follow up when you get home.

 

 

 

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For Player Protection Teams

Use the Sustainable Gambling Zone to assess approaches to player protection and the technology that supports it on the show floor.
 

 

 

 

 

 

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For Startups 

Pitch ICE gives emerging gaming businesses a setting to present their concepts through the startup competition. See how to take part and put your idea in front of the industry.

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For Technology Teams

Focus your visit on enterprise technology and innovation in Hall 7, with fintech, compliance, cybersecurity and iGaming in the same dedicated area.

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2027 EVENT NEWS