20-22 JANUARY 2025
Event Schedule
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National Gallery, London120 mins
- Special Events
Invite-OnlySponsored by IAGA
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Boulevard MS530 mins
- Special Events
ICE opens its doors to 45,000+ global gaming professionals for the last time in London and we're here to make it one to remember!
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Consumer Protection Zone N1 – 22015 mins
- Special Events
Over £ 200,000 have been raised to date with donations from a variety of companies, both operators and suppliers, and with proceeds going to a number of charities.
Join the Consumer Protection Zone on Tuesday at 11 am at the CPZ Theatre to find out who the 2024 beneficiary will be.
Bettson Group, Flutter, IGT, NECCTON, Novomatic, Playtech
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ICC Capital Suite Room 1255 mins
- Special Events
Free to attend for ICE London registered visitors. RSVP required here >>
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Growth Markets Pavilion S9-33030 mins
- Growth Markets Zone
This presentation gives you an overview of the gaming industry in Africa. Africa Gambling Industry has been growing rapidly, driven by several factors including the increase in the use of mobile devices, growth of middle class and growth in infrastructure. Gain useful insights, opportunities and how to invest in a market that has grown exponentially in the past three years.
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Growth Markets Pavilion S9-33030 mins
- Growth Markets Zone
Brazil's president, Luiz Inacio Lula da Silva, has now made gaming in Brazil official'', ratifying a new regulatory framework for sports betting and iGaming; Gain a comprehensive understanding of the new regulatory framework and the opportunities at both Federal and State level
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Novomatic stand S7-13060 mins
- Special Events
Invite-only event.
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Growth Markets Pavilion S9-33030 mins
- Growth Markets Zone
Responsible and problem gambling are becoming increasingly important in Africa due to Africa's growing gambling industry. This presentation dives deep into the problem and offer solutions to the menace of problem gambling.
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Fast Forward Pavilion N10-46060 mins
- Special Events
- Fast Forward
The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.
Free to attend for ICE registered visitors. RSVP required here >>
in partnership with All-In Diversity Project
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One Hundred Shoreditch180 mins
- Special Events
sponsored by WPN
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Press Lounge, Platinum Suite Lvl 2, Room 190 mins
- Special Events
Private event - for attending media only -
World Pavilion90 mins
- Special Events
Networking event for ICE VOX attendees only - ICE VOX registration requiredSponsored by Sportingtech
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Magazine London-1080 mins
- Special Events
Join the who’s who of gaming for a night of networking, unbelievable performances and live music! Upgrade your ICE pass to include a party ticket here >>Sponsored by SoftSwiss
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Growth Markets Pavilion S9-33045 mins
- Growth Markets Zone
Regulation is key to the growth of any industry. This session is made up of seasoned industry experts who understands the gambling industry in Africa. Attendees will harm themselves with useful information on the state of regulation and compliance in Africa. -
Fast Forward Pavilion N10-46090 mins
- Special Events
Free to attend. RSVP required.
A networking event celebrating ICE’s move to Barcelona from 2025 onwards.
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ICC Capital Suite, Level 3, Rooms 2-4. Best ExCeL entrance: East300 mins
- Special Events
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Fast Forward N10-46015 mins
- Fast Forward
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Fast Forward N10-46015 mins
- Fast Forward
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Fast Forward N10-46015 mins
- Fast Forward
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Fast Forward N10-46015 mins
- Fast Forward
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South Gallery 1530 mins
- Growth Markets Zone
ICE London and IBJR -Brazilian Institute of Responsible Gaming invite you to participate in the exclusive meeting about the gaming developments of this sleeping giant – Brazil. The seminar is supported by Pinheiro Neto Advogados and will offer macroeconomic, regulotory and competitive outlooks on Brazil. -
South Gallery 15120 mins
- Special Events
- Growth Markets Zone
Find out more about the Brazilian political landscape, what are the economic prospects and what's the security for investors.
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Fast Forward N10-46015 mins
- Fast Forward
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Growth Markets Pavilion S9-33030 mins
- Growth Markets Zone
In October, Peru's Ministry of foreign trade and Tourism approved sports betting and iGaming regulations in the country that are set to go into effect on 9 February 2024. Those operating in Peru's market will have one month to apply for a licence. We asked MINCETUR to tell us everything. -
South Gallery 1545 mins
- Growth Markets Zone
A deeper analysis of the essentials for Brazil market entrance. -
Fast Forward Pavilion N10-46060 mins
- Fast Forward
Discover the vision of the 5 shortlisted startups in the Pitch ICE 2024 programme during our live pitch session at the Fast Forward stage!
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South gallery 1545 mins
- Growth Markets Zone
• Regulated Communication/market maturation / new approaches • Paradigm Shift Challenges/ Compliance • New entrants
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Growth Markets Pavilion S9-33020 mins
- Growth Markets Zone
The purpose of the Hall of Fame is to honour outstanding gambling professionals who have positively impacted the growth of the gambling industry in Africa. Powered by Africa Sovereign Media, 12 inductees will be honoured at the award ceremony.
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ICE & Clarion Gaming Lounge N4-36060 mins
- Special Events
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Fast Forward Pavilion N10-46060 mins
- Fast Forward
The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.
Free to attend for ICE registered visitors. RSVP required here >>
Sponsored by IGT:
In partnership with:
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Growth Markets Pavilion S9-33090 mins
- Growth Markets Zone
Network with established players and emerging markets executives, forge strategic partnerships, and explore the vast potential of these untapped markets.
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Centrd Lounge360 mins
- Special Events
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Fast Forward Pavilion N10-46090 mins
- Fast Forward
The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.
Free to attend for ICE registered visitors. RSVP required here >>
in partnership with Global Gaming Women:
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Boulevard MS5180 mins
- Special Events
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Troxy-1110 mins
- Special Events
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The Breakfast Club Canary Wharf120 mins
- Special Events