Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Event Schedule

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19:30
  1. National Gallery, London
    120 mins
    • Special Events
    Invite-Only

    Sponsored by IAGA

    IAGA

     

10:45
  1. Boulevard MS5
    30 mins
    • Special Events
    ICE opens its doors to 45,000+ global gaming professionals for the last time in London and we're here to make it one to remember! 
11:00
  1. Consumer Protection Zone N1 – 220
    15 mins
    • Special Events

    Over £ 200,000 have been raised to date with donations from a variety of companies, both operators and suppliers, and with proceeds going to a number of charities.

    Join the Consumer Protection Zone on Tuesday at 11 am at the CPZ Theatre to find out who the 2024 beneficiary will be.

    Bettson Group, Flutter, IGT, NECCTON, Novomatic, Playtech
12:45
  1. ICC Capital Suite Room 1
    255 mins
    • Special Events

    Free to attend for ICE London registered visitors. RSVP required here >>

     

    Tribal
14:00
  1. Growth Markets Pavilion S9-330
    30 mins
    • Growth Markets Zone
    This presentation gives you an overview of the gaming industry in Africa. Africa Gambling Industry has been growing rapidly, driven by several factors including the increase in the use of mobile devices, growth of middle class and growth in infrastructure. Gain useful insights, opportunities and how to invest in a market that has grown exponentially in the past three years.
14:45
  1. Growth Markets Pavilion S9-330
    30 mins
    • Growth Markets Zone
    Brazil's president, Luiz Inacio Lula da Silva, has now made gaming in Brazil official'', ratifying a new regulatory framework for sports betting and iGaming; Gain a comprehensive understanding of the new regulatory framework and the opportunities at both Federal and State level
15:00
  1. Novomatic stand S7-130
    60 mins
    • Special Events

    Invite-only event.

     

15:30
  1. Growth Markets Pavilion S9-330
    30 mins
    • Growth Markets Zone
    Responsible and problem gambling are becoming increasingly important in Africa due to Africa's growing gambling industry. This presentation dives deep into the problem and offer solutions to the menace of problem gambling.
16:00
  1. Fast Forward Pavilion N10-460
    60 mins
    • Special Events
    • Fast Forward

    The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.

    Free to attend for ICE registered visitors. RSVP required here >>

     

    in partnership with All-In Diversity Project

     

    All-In rainbow

  2. One Hundred Shoreditch
    180 mins
    • Special Events
    sponsored by WPN
17:30
  1. Press Lounge, Platinum Suite Lvl 2, Room 1
    90 mins
    • Special Events
    Private event - for attending media only
  2. World Pavilion
    90 mins
    • Special Events
    Networking event for ICE VOX attendees only - ICE VOX registration required

    Sponsored by Sportingtech

    Latin America Networking party

19:00
  1. Evolve Party by Fire & ICE
    Magazine London
    -1080 mins
    • Special Events
    Join the who’s who of gaming for a night of networking, unbelievable performances and live music! Upgrade your ICE pass to include a party ticket here >>
    Sponsored by SoftSwiss
11:00
  1. Growth Markets Pavilion S9-330
    45 mins
    • Growth Markets Zone
    Regulation is key to the growth of any industry. This session is made up of seasoned industry experts who understands the gambling industry in Africa. Attendees will harm themselves with useful information on the state of regulation and compliance in Africa.
  2. Fast Forward Pavilion N10-460
    90 mins
    • Special Events

    Free to attend. RSVP required.

    A networking event celebrating ICE’s move to Barcelona from 2025 onwards.

  3. ICC Capital Suite, Level 3, Rooms 2-4. Best ExCeL entrance: East
    300 mins
    • Special Events
13:00
  1. Fast Forward N10-460
    15 mins
    • Fast Forward
13:20
  1. Fast Forward N10-460
    15 mins
    • Fast Forward
13:40
  1. Fast Forward N10-460
    15 mins
    • Fast Forward
14:00
  1. Fast Forward N10-460
    15 mins
    • Fast Forward
  2. South Gallery 15
    30 mins
    • Growth Markets Zone
    ICE London and IBJR -Brazilian Institute of Responsible Gaming invite you to participate in the exclusive meeting about the gaming developments of this sleeping giant – Brazil. The seminar is supported by Pinheiro Neto Advogados and will offer macroeconomic, regulotory and competitive outlooks on Brazil.
  3. South Gallery 15
    120 mins
    • Special Events
    • Growth Markets Zone
    Find out more about the Brazilian political landscape, what are the economic prospects and what's the security for investors.
14:20
  1. Fast Forward N10-460
    15 mins
    • Fast Forward
14:30
  1. Growth Markets Pavilion S9-330
    30 mins
    • Growth Markets Zone
    In October, Peru's Ministry of foreign trade and Tourism approved sports betting and iGaming regulations in the country that are set to go into effect on 9 February 2024. Those operating in Peru's market will have one month to apply for a licence. We asked MINCETUR to tell us everything.
  2. South Gallery 15
    45 mins
    • Growth Markets Zone
    A deeper analysis of the essentials for Brazil market entrance. 
  3. Fast Forward Pavilion N10-460
    60 mins
    • Fast Forward
    Discover the vision of the 5 shortlisted startups in the Pitch ICE 2024 programme during our live pitch session at the Fast Forward stage!
15:30
  1. Growth Markets Pavilion S9-330
    20 mins
    • Growth Markets Zone
    The purpose of the Hall of Fame is to honour outstanding gambling professionals who have positively impacted the growth of the gambling industry in Africa. Powered by Africa Sovereign Media, 12 inductees will be honoured at the award ceremony.
16:00
  1. ICE & Clarion Gaming Lounge N4-360
    60 mins
    • Special Events
16:30
  1. Fast Forward Pavilion N10-460
    60 mins
    • Fast Forward

    The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.

    Free to attend for ICE registered visitors. RSVP required here >>

    Sponsored by IGT:

    IGT

    In partnership with:

    Allyship Meet up 2

  2. Growth Markets Pavilion S9-330
    90 mins
    • Growth Markets Zone
     Network with established players and emerging markets executives, forge strategic partnerships, and explore the vast potential of these untapped markets.
10:00
  1. Centrd Lounge
    360 mins
    • Special Events
10:30
  1. Fast Forward Pavilion N10-460
    90 mins
    • Fast Forward

    The three Allyship meet-ups at the Fast Forward Theatre offer a chance to explore and applaud diversity in the gaming industry.

    Free to attend for ICE registered visitors. RSVP required here >>

    in partnership with Global Gaming Women:

    GGW

13:00
  1. Boulevard MS5
    180 mins
    • Special Events
19:30
  1. Troxy
    -1110 mins
    • Special Events
11:00
  1. The Breakfast Club Canary Wharf
    120 mins
    • Special Events
ICE 2024

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