Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Winning with Experience

ICE Barca 2025

IGBA Barca 2025

The findings of our industry AI survey are back, and we'd like to share our insights with you.

Join the team at Salesforce and ICE for an exclusive event where we explore how AI tools are being used today to enhance the customer journey in the igaming industry.

We will be presenting the findings of our study at the Salesforce headquarters in Dublin on September 7th.

Places are limited so please register your interest to save your seat. 

Agenda for the day

12.00 Networking lunch.

13.30 Welcome & agenda.

13.35 What is experience, what are customers & colleagues’ expectations? 

14.20 How ready are gaming companies to meet these expectations? Share ICE & Salesforce joint research findings. 

15.00 What does good look like and what’s coming. 

15.45 What is being done now and how does AI impact what’s possible? 

16.30 Questions & potential options for next steps. 

17.00 Event ends