Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

iGaming Customer Journey Workshop

iGaming Customer Journey Workshop

Optimising acquisition, retention, and customer experience in iGaming.

From revolutionising UI design and solving the debate over gamification vs personalization to keeping the human touch while applying AI, the iGaming Customer Journey Workshop is your ticket to optimising acquisition and retention strategies from scratch to finish. Learn from senior marketing experts, both from within and outside the world of gaming as our industry-driven agenda helps you break down data silos, build the perfect loyalty scheme, and up your communications game, all while sustaining a highly personalised, omnichannel presence at scale.

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22 Jan 2025
    • iGaming Customer Journey Workshop
    CC5.1
     
    • iGaming Customer Journey Workshop
    CC5.1
    Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touch ...
    • iGaming Customer Journey Workshop
    CC5.1
    In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. T ...
    • iGaming Customer Journey Workshop
    CC5.1
    This workshop will explore two of the most popular customer retention (CRM) strategies being used by global gaming operators to enhance engagement and loyalty, delving into the heated industry debate ...
    • iGaming Customer Journey Workshop
    CC5.1
    Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community found ...