Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025


ICE Barca 2025

IGBA Barca 2025

Mike Elicock

Mike Elicock

Co-Founder & CEO, Plain Numbers
United Kingdom
Mike is a social entrepreneur. Following a military career, an MBA and brief stints in banking and maths education, he launched National Numeracy in 2012, building the organisation into a well-respected national charity. Having handed over as Chief Executive there in 2020, Mike launched Plain Numbers in early 2021 and is now utilising his unparalleled knowledge of this largely hidden consumer vulnerability to work with firms to improve comprehension and thereby enable good outcomes for customers.