Speakers

Mikael Westerling is the Co-founder and Chief Sales Officer at GRID, the data technology platform powering the games industry with infrastructure for data collection, management, and distribution across betting operators, media companies, and rights holders.

With more than 15 years of experience in the regulated betting industry, Mikael has held commercial and data-focused roles across the value chain at companies including Genius Sports, InPlay Sports Data, and RunningBall (now Stats Perform). His background spans trading operations, official data rights, regulatory frameworks, and integrity challenges within global wagering markets.

Mikael entered the esports ecosystem in 2015 and has since been dedicated to unlocking the commercial and competitive potential of in-game data—helping rights holders and betting partners build more transparent, data-driven products and experiences.