Dr. Michael Auer is the Founder and Managing Director of OpenBet’s Neccton. He is a statistician and psychologist, with a master’s degree in Psychology and Statistics at the University of Vienna, Austria. He completed his PhD studies in Psychology with Prof. Mark Griffiths at Nottingham Trent University. Dr. Michael Auer published more than forty peer-reviewed articles in the area of online gambling about subjects like limit setting, personalized feedback, self-exclusion and pop-up messages. This academic background and his commercial experience of more than fifteen years in the gambling industry led to the development of a player-tracking tool called “mentor” which is currently used by dozens of online gambling operators across the world. He is also a regular speaker at conferences and consults operators, regulators and policymakers around the world.