Mr. Sher currently serves as the Chief Executive Officer of Codere Online.
Before that, Mr. Sher was Codere Online’s Chief Operating Officer since the Company went public in 2021, following his tenure as Codere Group’s Digital Division Director of Operations in 2018. Previously, Mr. Sher was General Manager at Primegaming for nine years, where he helped to build the company from 5 to 50 employees and grew its online portfolio from just one to multiple brands. Mr. Sher was a founding team member of NeoGames (Nasdaq: NGMS), where he helped to build all of its divisions from scratch and where he spent 3 years as Chief Operating Officer. Mr. Sher has a BA in Economics and an MBA with a financing speciality from Bar Ilan University (Israel).
07-Feb-2024ICC Capital SuiteIs Advertising a Barrier to Market Entry? How to Build Brand Awareness in Highly Regulated European Markets