Bachelor of Business Administration from PUC-SP and an MBA from the IMT, Ari Celia is a Partner and Director of Institutional Relations at Pay4Fun, a payment institution that offers financial solutions for the entertainment sector, where leads the company's consulting area since 2020, serving national and international operators, to solve the pain of transferring and receiving money outside Brazil. With more than 38 years of professional experience, Ari aims to break down existing barriers in the gaming market in the country, to make the gaming segment increasingly accessible.